MCQOPTIONS
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| 1. |
Advertising has its shortcomings illustrated by which of the following? |
| A. | advertising cannot be as persuasive as a company sales person |
| B. | advertising is impersonal |
| C. | advertising can be extremely expensive when using a multimedia approach |
| D. | advertising can only conduct a one-way communication with the audience |
| Answer» C. advertising can be extremely expensive when using a multimedia approach | |