MCQOPTIONS
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| 1. |
According to the stimulus-response model of buyer behavior , the place where consumersprocess marketing stimuli prior to making purchase decision is called_______________ |
| A. | Consumer’s value chain. |
| B. | Consumer’s cognitive schema. |
| C. | Consumer’s black box. . |
| D. | Consumer’s thoughts-emotions network. |
| Answer» D. Consumer’s thoughts-emotions network. | |