MCQOPTIONS
Saved Bookmarks
| 1. |
A promotional strategy that encourages the various intermediaries along the channel to stockand sell the product is called what type of strategy? |
| A. | \Pull\ strategy |
| B. | Intermediary strategy |
| C. | \Shove\ strategy |
| D. | \Push\ strategy |
| Answer» B. Intermediary strategy | |