1.

A firm’s mission:

A. is a statement of a firm’s business in which it intends to compete and the customers which it intends to serve.
B. is an internally-focused affirmation of the organization’s financial, social, and ethical goals.
C. is mainly intended to emotionally inspire employees and other stakeholders.
D. is developed by a firm before the firm develops its vision.
Answer» B. is an internally-focused affirmation of the organization’s financial, social, and ethical goals.


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