MCQOPTIONS
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MCQOPTIONS
This section includes 876 Mcqs, each offering curated multiple-choice questions to sharpen your History knowledge and support exam preparation. Choose a topic below to get started.
| 801. |
______________ advertising is the communication either supporting or opposing a candidate for the nomination to an office. |
| A. | Consumer |
| B. | Retail |
| C. | Political |
| D. | Business |
| Answer» D. Business | |
| 802. |
Popular culture and __________________share the use of same mass media method. |
| A. | Advertising |
| B. | Marketing |
| C. | Branding |
| D. | Sales Promotion |
| Answer» B. Marketing | |
| 803. |
TRAI full form is |
| A. | Telecom Regional Area Institute |
| B. | Telecom Railway Information |
| C. | Telecom Regulatory Authority of India |
| D. | Telecom Regional Area of India |
| Answer» D. Telecom Regional Area of India | |
| 804. |
From the perspective of sales, advertisements are required for |
| A. | Profits |
| B. | Loss |
| C. | Increasing Sales |
| D. | Decreasing Sales |
| Answer» D. Decreasing Sales | |
| 805. |
"Growing and Protecting your wealth" |
| A. | Prudential Insurance Company |
| B. | Punjab National Bank |
| C. | LEE |
| D. | ICICI |
| Answer» B. Punjab National Bank | |
| 806. |
In India, liberalisation & privatisation began from: |
| A. | 1991 |
| B. | 1971 |
| C. | 1981 |
| D. | 1947 |
| Answer» B. 1971 | |
| 807. |
Just do it! |
| A. | Nike |
| B. | Adidas |
| C. | Reebok |
| D. | Goodyear |
| Answer» B. Adidas | |
| 808. |
______describes advertising in a medium such as a newspaper, magazine, or trade journal. |
| A. | Online advertising |
| B. | Television advertising |
| C. | Press advertising |
| D. | Digital advertising |
| Answer» D. Digital advertising | |
| 809. |
The particular P in social marketing that refers to collection of funds and donations is: |
| A. | Paid marketing |
| B. | Public Relations |
| C. | Politics |
| D. | Purse strings |
| Answer» E. | |
| 810. |
A marketing document that summarizes the current state of the marketplace as it relates to a specific brand. |
| A. | Brand |
| B. | Positioning |
| C. | Situation Analysis |
| D. | Media Strategy |
| Answer» D. Media Strategy | |
| 811. |
Which is one of the exit policy? |
| A. | Voluntary Retirement Scheme |
| B. | Dismantling price controls |
| C. | Issuing shares |
| D. | Freedom to import technology |
| Answer» B. Dismantling price controls | |
| 812. |
Which of these was not a change brought about by liberalization? |
| A. | Single channel to multiple cable channels |
| B. | Multimedia growth |
| C. | Greater market research and media planning |
| D. | Cuts in media spending |
| Answer» E. | |
| 813. |
Full form of USP |
| A. | Unique selling point |
| B. | Unique selling proposition |
| C. | Unique selling perception |
| D. | Unique selling product |
| Answer» C. Unique selling perception | |
| 814. |
"Software powers the Internet." |
| A. | NDTV Profit |
| B. | Air Canada |
| C. | Oracle |
| D. | AT&T |
| Answer» D. AT&T | |
| 815. |
An event dealing with ‘prevention of drug abuse’ done by a company is a part of: |
| A. | Social Marketing |
| B. | Social branding |
| C. | Brand promotion |
| D. | Direct Marketing |
| Answer» B. Social branding | |
| 816. |
"Born in Japan Entertaining The World" |
| A. | Yamaha |
| B. | Sony |
| C. | Sansui |
| D. | Hitachi |
| Answer» D. Hitachi | |
| 817. |
In Social Marketing, the Price should not be too ____ and too _____. |
| A. | High, Low |
| B. | Good, Bad |
| C. | Up, Down |
| D. | More, Less |
| Answer» B. Good, Bad | |
| 818. |
Billboard is a tool of ___ |
| A. | Advertising |
| B. | Business |
| C. | Magazines |
| D. | Marketing |
| Answer» B. Business | |
| 819. |
What is sales promotion? |
| A. | Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders. |
| B. | It is a variety of short-term incentives to encourage trial or purchase of a product or service. |
| C. | any paid form of non-personal promotion of products or services by an identified sponsor. |
| D. | A variety of programs directed toward improving the relationship between the organisation and the public. |
| Answer» C. any paid form of non-personal promotion of products or services by an identified sponsor. | |
| 820. |
_____ advertising means international advertising which are addressed to multi cultural audeinces |
| A. | Global |
| B. | Local |
| C. | National |
| D. | Global + local |
| Answer» B. Local | |
| 821. |
__________ is used heavily when introducing a new product category |
| A. | Persuasive advertising |
| B. | Inferential advertising |
| C. | Reminder advertising |
| D. | Informative advertising |
| Answer» E. | |
| 822. |
Handwritten posters in the 16th and the 17th century which are considered to be the forerunners of advertising are |
| A. | Pamphlets |
| B. | Siquis |
| C. | Billboards |
| D. | Brochures |
| Answer» C. Billboards | |
| 823. |
Liberalisation aims at: |
| A. | Socialistic pattern of society |
| B. | Economic Planning |
| C. | Economic Reforms |
| D. | Land Reforms |
| Answer» D. Land Reforms | |
| 824. |
Which are the additional 5 P’s of Social Marketing? |
| A. | Policy, Politics, Partnership, Public, Purse strings |
| B. | People, Policy, Process, Purse string, politics |
| C. | Process, Politics, Public, Physical Evidence, Policy |
| D. | People, Politics, Physical Evidence, Policy, Partnership |
| Answer» B. People, Policy, Process, Purse string, politics | |
| 825. |
The ____________ is the link between the wholesaler and consumer. |
| A. | Manufacturer |
| B. | Wholesaler |
| C. | Retailer |
| D. | Jobber |
| Answer» D. Jobber | |
| 826. |
_____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level |
| A. | advertisement media |
| B. | advertisement copy |
| C. | advertising layout |
| D. | teaser advertisements |
| Answer» B. advertisement copy | |
| 827. |
Advertising in a specialist ____can reach your target market quickly and easily |
| A. | Radio |
| B. | Magazine |
| C. | Newspaper |
| D. | Television |
| Answer» B. Magazine | |
| 828. |
Sachin Tendulkar is the brand ambassador for which brand? |
| A. | TVS Motor |
| B. | Britannia Biscuits |
| C. | ICC Cricket World Cup 2015 |
| D. | Sangam Clothing |
| Answer» D. Sangam Clothing | |
| 829. |
The Foreign Exchange Regulations Act was replaced by which act? |
| A. | The Foreign Exchange Rule Act |
| B. | The Foreign Exchange Management Act |
| C. | The Frontiers Exchange Regulation Act |
| D. | The Frontiers Exchange Rule Act |
| Answer» C. The Frontiers Exchange Regulation Act | |
| 830. |
Which is NOT the tool for Direct Marketing |
| A. | E mails |
| B. | Catalogues |
| C. | Public Relations |
| D. | Text Messages |
| Answer» D. Text Messages | |
| 831. |
Online Advertising is _______ compared to other forms of traditional advertising |
| A. | Relevant |
| B. | Interactive |
| C. | Popular |
| D. | Lucrative |
| Answer» C. Popular | |
| 832. |
____________ Advertising deals with domestic market that includes families and individuals. |
| A. | B2B |
| B. | Consumer |
| C. | Generic |
| D. | Brand |
| Answer» C. Generic | |
| 833. |
Which of the following is not type of loan advertised by Indian Financial Companies. |
| A. | Personal loan |
| B. | Home loan |
| C. | Car loan |
| D. | Tax loan |
| Answer» E. | |
| 834. |
LPG stands for _____ |
| A. | Liberalisation privatisation globalisation |
| B. | Liberty private glocal |
| C. | Liberal privacy globalization |
| D. | Liberation private global |
| Answer» B. Liberty private glocal | |
| 835. |
Privatization of public sector undertakings by selling of parts of the equity of the PSU to the private sector is known as…………… |
| A. | Disinvestment |
| B. | Outsourcing |
| C. | Tax reforms |
| D. | Foreign exchange reforms |
| Answer» B. Outsourcing | |
| 836. |
Printed matter that runs over the edges of an outdoor board or a page leaving no margin is known as |
| A. | Bleed |
| B. | Solus |
| C. | Broadsheets |
| D. | Classified |
| Answer» B. Solus | |
| 837. |
The _______________ is the foundation of any advertising or marketing campaign. |
| A. | Research |
| B. | Target Segmentation |
| C. | Creative Brief |
| D. | Media Planning |
| Answer» D. Media Planning | |
| 838. |
Status of print media during post-independence is |
| A. | Advertising has been the major source of income |
| B. | Owning a newspaper was only business |
| C. | Creativity was little |
| D. | Industry started more creative advertising along with factual advertising |
| Answer» E. | |
| 839. |
The most common form of investments by MNCs in countries around the world is to: |
| A. | Set up new factories |
| B. | Buy existing local companies |
| C. | Form partnerships with local companies |
| D. | Give out loans |
| Answer» D. Give out loans | |
| 840. |
Brand dove ads are example of ___ ads |
| A. | Personalised |
| B. | Digital |
| C. | Global |
| D. | Common |
| Answer» B. Digital | |
| 841. |
Which of the following actor is not associated with "Swachh Bharat Mission Campaign"? |
| A. | Twinkle Khanna |
| B. | Raveena Tandon |
| C. | Shilpa Shetty |
| D. | Juhi Chawla |
| Answer» B. Raveena Tandon | |
| 842. |
______________ is something that is done intentionally for a purpose & going beyond expectations of viewer. |
| A. | Brand Promoter. |
| B. | Honest Expression. |
| C. | Sign of Youth. |
| D. | Extreme Advertisement |
| Answer» E. | |
| 843. |
Information Technology Act was enacted in |
| A. | 1999 |
| B. | 2000 |
| C. | 2005 |
| D. | 2015 |
| Answer» C. 2005 | |
| 844. |
Who is not a brand ambassador for "Kalyan Jewellers"? |
| A. | Sonam Kapoor |
| B. | Katrina Kaif |
| C. | Jaya Bachchan |
| D. | Sara Ali Khan |
| Answer» E. | |
| 845. |
Pick a brand that Akshay Kumar is not a brand ambassador for |
| A. | Dollar Club Vests |
| B. | Levi's |
| C. | Pulse Polio Campaign |
| D. | LG |
| Answer» D. LG | |
| 846. |
Who is the brand ambassador of "Skill India"? |
| A. | Deepika Padukone |
| B. | Amitabh Bachchan |
| C. | Kapil Dev |
| D. | Anushka Sharma |
| Answer» E. | |
| 847. |
Banks in India have ____types of deposit accounts. |
| A. | Two |
| B. | Four |
| C. | Five |
| D. | Six |
| Answer» C. Five | |
| 848. |
_____ makes people buy things they do not need. |
| A. | Advertising |
| B. | Public relation |
| C. | Personal selling |
| D. | Email marketing |
| Answer» B. Public relation | |
| 849. |
Direct mails means writing to customers_____ |
| A. | Directly |
| B. | Indirectly |
| C. | legally |
| D. | Non personally |
| Answer» B. Indirectly | |
| 850. |
For making advertisements more effective, the manufacturers improve _____________and launch new products. |
| A. | Existing Products |
| B. | Advertising Style |
| C. | Marketing Channels |
| D. | Sponsors |
| Answer» B. Advertising Style | |