MCQOPTIONS
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MCQOPTIONS
This section includes 185 Mcqs, each offering curated multiple-choice questions to sharpen your Uncategorized topics knowledge and support exam preparation. Choose a topic below to get started.
| 151. |
NRI is an easy target for effective marketing because _________. |
| A. | he likes Indian goods |
| B. | he is easily approachable |
| C. | it is cheaper to contact NRISs |
| D. | there are special products designed for NRIs |
| E. | None of the above |
| Answer» B. he is easily approachable | |
| 152. |
Good selling skills involve____________ |
| A. | Patience |
| B. | Presence |
| C. | Empathy |
| D. | Knowledge |
| E. | All of these |
| Answer» F. | |
| 153. |
Prior to the Industrial Revolution, selling was no problem and no sales team is required because |
| A. | Marketing was not a subject then |
| B. | People was not a subject then |
| C. | People don t want to sell anything |
| D. | Small-scale enterprises dominated the economic scene |
| E. | None of these |
| Answer» E. None of these | |
| 154. |
Which among the following is statistical indicator for equality in income distribution? |
| A. | Gini Coefficient |
| B. | Price Indices |
| C. | GNP |
| D. | GDP |
| E. | None of these |
| Answer» B. Price Indices | |
| 155. |
Customization is useful for: |
| A. | motivating the sales force |
| B. | to add variety in marketing |
| C. | value added service |
| D. | pleasing target customers |
| E. | None of these |
| Answer» C. value added service | |
| 156. |
Study of marketing environment means |
| A. | study of company s markets, customers and competitors |
| B. | study of economic environment |
| C. | study of current trends |
| D. | All of these |
| E. | None of these |
| Answer» E. None of these | |
| 157. |
A Market plan includes: |
| A. | market objectives |
| B. | market research |
| C. | pricing strategy |
| D. | situation analysis |
| E. | All of these |
| Answer» F. | |
| 158. |
Telemarketing campaigns are resorted to: |
| A. | avoid cold calls |
| B. | avoid buyer resistance |
| C. | avoid seller inhibitions |
| D. | reaching a wider audience |
| E. | none of these |
| Answer» E. none of these | |
| 159. |
Banks sell insurance for: |
| A. | Earning more profits |
| B. | Increasing loans |
| C. | Increasing deposits |
| D. | Taking over insurance companies |
| E. | None of these |
| Answer» B. Increasing loans | |
| 160. |
Customer Retention means: |
| A. | retaining the customers at the Bank for the full day |
| B. | quick disposal |
| C. | customers dealing with the same bank for long time |
| D. | better standards |
| E. | None of these |
| Answer» D. better standards | |
| 161. |
Niche Market means: |
| A. | a free market |
| B. | a social market |
| C. | equity market |
| D. | capital market |
| E. | a specified market for the target group |
| Answer» F. | |
| 162. |
Service marketing is the same as_____________ |
| A. | Transaction marketing |
| B. | Relationship marketing |
| C. | Internal marketing |
| D. | Outdoor marketing |
| E. | None of these |
| Answer» C. Internal marketing | |
| 163. |
The sales process begins with |
| A. | Customer identification |
| B. | Sales presentation |
| C. | Lead generation |
| D. | Sales closure |
| E. | None of these |
| Answer» D. Sales closure | |
| 164. |
Marketing is influenced by______________ |
| A. | Product demand |
| B. | Public taste |
| C. | Buyer behaviour |
| D. | Brand image |
| E. | All of the above |
| Answer» F. | |
| 165. |
Market share means_________________ |
| A. | Share market |
| B. | Share prices |
| C. | IPOs |
| D. | Scope for marketing |
| E. | Share of business among peers |
| Answer» F. | |
| 166. |
Marketing helps in_____________ |
| A. | Boosting production |
| B. | Getting new clients |
| C. | Interacting with strangers |
| D. | All of these |
| E. | None of these |
| Answer» E. None of these | |
| 167. |
Selling is____________ |
| A. | Different from marketing |
| B. | A sub-function of marketing |
| C. | Same as marketing |
| D. | All of these |
| E. | None of these |
| Answer» F. | |
| 168. |
A DSA (Direct Selling Agent) is one___________ |
| A. | Who sells through the internet |
| B. | Who sells direct to the client |
| C. | Who works on the bank counters |
| D. | Who works in bank office setup |
| E. | None of these |
| Answer» C. Who works on the bank counters | |
| 169. |
Market share means__________ |
| A. | Share of business among peers |
| B. | Share market |
| C. | Share prices |
| D. | IPOs |
| E. | Scope for marketing |
| Answer» B. Share market | |
| 170. |
A Lead in marketing jargon, means___________ |
| A. | A metal |
| B. | A leash |
| C. | A likely consumer |
| D. | A team leader |
| E. | None of these |
| Answer» D. A team leader | |
| 171. |
A form of distribution in which manufacturer makes an agreement, with a middleman in each market area stipulating that the distribution of the product within that is to be confined solely to that middleman is known as- |
| A. | Mass Distribution |
| B. | Exclusive agency distribution |
| C. | Selective distribution |
| D. | Price Distribution |
| E. | None of these |
| Answer» C. Selective distribution | |
| 172. |
Promotion in Marketing means: |
| A. | passing an examination |
| B. | elevation from one grade to another |
| C. | selling the products through various means |
| D. | selling the product in specific areas |
| E. | none of these |
| Answer» D. selling the product in specific areas | |
| 173. |
Marketing in banks is a necessity today, due to |
| A. | Liberalisation |
| B. | Nationalisation |
| C. | Fashion |
| D. | Urbanisation |
| E. | Marketing in banks is not necessary, as banking in India is more than 200 years old |
| Answer» B. Nationalisation | |
| 174. |
In Double-win strategy: |
| A. | Customer gets an additional benefit |
| B. | Customer gets price debate |
| C. | Both customs and the sales person come out with sense of satisfaction |
| D. | Both (1) and (2) |
| E. | None of these |
| Answer» C. Both customs and the sales person come out with sense of satisfaction | |
| 175. |
In Banking services, market can be segmented on the basis of: |
| A. | Density |
| B. | Customers |
| C. | Employee |
| D. | Both 1 and 2 |
| E. | Neither 1 nor 2 |
| Answer» D. Both 1 and 2 | |
| 176. |
A method, in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called: |
| A. | Brand goodwill method |
| B. | Price premium method |
| C. | Marketing Integrated method |
| D. | Both land 2 |
| E. | Neither 1 nor 2 |
| Answer» C. Marketing Integrated method | |
| 177. |
Service Marketing is resorted to in |
| A. | All MNCs |
| B. | All production houses |
| C. | Industrial units |
| D. | Insurance companies and banks |
| E. | Fish markets |
| Answer» E. Fish markets | |
| 178. |
Digital Marketing is the same as |
| A. | Online marketing |
| B. | Cross-selling |
| C. | Website designing |
| D. | Road shows |
| E. | Door-to-door marketing |
| Answer» B. Cross-selling | |
| 179. |
The sole aim of marketing is to |
| A. | improve the balance sheet figures |
| B. | increase recruitments |
| C. | increase profits |
| D. | increase production |
| E. | increase branch network |
| Answer» D. increase production | |
| 180. |
Customization results in |
| A. | Customer exit |
| B. | Customer retention |
| C. | Customer complaints |
| D. | Better balance sheet figures |
| E. | Better technology |
| Answer» E. Better technology | |
| 181. |
Efficient marketing style requires |
| A. | Proper planning |
| B. | Good debating skills |
| C. | Arrogant staff |
| D. | Knowledge of many languages |
| E. | Ignorant customers |
| Answer» C. Arrogant staff | |
| 182. |
Rural Marketing is related to- |
| A. | Book |
| B. | Car |
| C. | Rural product like-Agricultural tools |
| D. | Mobile |
| E. | TV |
| Answer» D. Mobile | |
| 183. |
What are the 4 P s in Marketing? |
| A. | purpose, place, product and promotion |
| B. | person, place, product and promotion |
| C. | price, place, product and promotion |
| D. | person, price, product and promotion |
| E. | None of these |
| Answer» D. person, price, product and promotion | |
| 184. |
The practice of going after a large share of a smaller market or subsets of a few markets is called ____________. |
| A. | undifferentiated marketing |
| B. | differentiated marketing |
| C. | concentrated marketing |
| D. | turbo marketing |
| E. | None of these |
| Answer» D. turbo marketing | |
| 185. |
Goods that are typically bought by a consumer based on a comparison of suitability, quality, price & style are called___________ goods. |
| A. | Industrial |
| B. | Specialty |
| C. | Shopping |
| D. | Convenience |
| E. | All of these |
| Answer» D. Convenience | |