MCQOPTIONS
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MCQOPTIONS
This section includes 185 Mcqs, each offering curated multiple-choice questions to sharpen your Uncategorized topics knowledge and support exam preparation. Choose a topic below to get started.
| 101. |
Which one of the following Is NOT a target group for saving accounts? |
| A. | Salaried persons |
| B. | Loss making companies |
| C. | Doctors |
| D. | Government employees |
| E. | Insurance agents |
| Answer» C. Doctors | |
| 102. |
Marketing involves: |
| A. | Product |
| B. | Programme |
| C. | Problem |
| D. | All of these |
| E. | None of these |
| Answer» B. Programme | |
| 103. |
A total system of interacting business activities designed to plan, price, promote and distribute want satisfying Products and Services to Present and Potential Customers. |
| A. | A System of Production |
| B. | A system of Accounting |
| C. | A Product |
| D. | All of these |
| E. | None of these |
| Answer» E. None of these | |
| 104. |
EMI stands for: |
| A. | Earnest Monthly Instalment |
| B. | Equated Money Instalment |
| C. | Equated Monthly Instalment |
| D. | Equated Major Instalment |
| E. | Essential Monthly Instalment |
| Answer» D. Equated Major Instalment | |
| 105. |
Marketing is: |
| A. | a day to day function |
| B. | a one-off affair |
| C. | a one man show |
| D. | a collective process |
| E. | None of these |
| Answer» E. None of these | |
| 106. |
Marketing is required in banks due to- |
| A. | Computerisation |
| B. | Increase in population |
| C. | Globalisation |
| D. | Government dictates |
| E. | None of these |
| Answer» D. Government dictates | |
| 107. |
Which is/are the functions of marketing? |
| A. | Pricing of goods and services |
| B. | Promotion |
| C. | Marketing Research |
| D. | Product Development |
| E. | All of these |
| Answer» F. | |
| 108. |
Marketing is a Social-economic activity because: |
| A. | Marketing is related with Social Satisfaction |
| B. | It is a Social Person |
| C. | It is a Corporate Citizen |
| D. | All of these |
| E. | None of these |
| Answer» B. It is a Social Person | |
| 109. |
In marketing terms, Attitude can best be defined as a |
| A. | Rude behaviour of salesperson |
| B. | Rude behaviour of Consumer |
| C. | Mental state of consumer |
| D. | Ego of the marketing executive |
| E. | None of these |
| Answer» D. Ego of the marketing executive | |
| 110. |
Certain market means- |
| A. | The place where functions of marketing is exercised |
| B. | Future market |
| C. | Present market |
| D. | All of these |
| E. | None of these |
| Answer» B. Future market | |
| 111. |
Consumer Day is celebrated on____________ |
| A. | 15th March |
| B. | 16th March |
| C. | 20th April |
| D. | 20th March |
| E. | None of these |
| Answer» B. 16th March | |
| 112. |
A situation where by market is expanded by developing new products to satisfy new consumer needs is called |
| A. | Market development |
| B. | Diversification |
| C. | Both land 2 |
| D. | Neither 1 nor 2 |
| E. | None of these |
| Answer» C. Both land 2 | |
| 113. |
The level of commitment that consumers feel toward a given brand is called |
| A. | Brand equity |
| B. | Brand name |
| C. | Brand loyalty |
| D. | Brand utility |
| E. | None of these |
| Answer» D. Brand utility | |
| 114. |
As a counselor, a personnel manager__________ |
| A. | Reminds the management of moral obligations towards employees |
| B. | Encourages the employees |
| C. | Tries to settle the disputes between labour and management |
| D. | All of the above |
| E. | None of the above |
| Answer» C. Tries to settle the disputes between labour and management | |
| 115. |
Assigning specific jobs and work places to the selected candidates is known as____________ |
| A. | Placement |
| B. | Recruitment |
| C. | Transfer |
| D. | Promotion |
| E. | None of these |
| Answer» B. Recruitment | |
| 116. |
Which among the following is NOT included in fringe benefits available to an employee? |
| A. | Old age survivors benefits |
| B. | Pensions |
| C. | Gratuities |
| D. | Both land 2 |
| E. | None of these |
| Answer» F. | |
| 117. |
Which among the following is an example of tele-conferencing? |
| A. | Computer conferencing |
| B. | Audio conferencing |
| C. | Video conferencing |
| D. | All of the above |
| E. | None of the above |
| Answer» E. None of the above | |
| 118. |
A true marketing mindset requires___________ |
| A. | Control mindset |
| B. | Command mindset |
| C. | Passive mindset |
| D. | Active mindset |
| E. | Inert mindset |
| Answer» E. Inert mindset | |
| 119. |
Information systems can assist managers by |
| A. | Providing information |
| B. | Providing data on internal sources |
| C. | Directing |
| D. | All of the above |
| E. | None of the above |
| Answer» E. None of the above | |
| 120. |
Which among the following is a disadvantage of an EDI system? |
| A. | Speed |
| B. | Errors |
| C. | Expensive |
| D. | Mismatch |
| E. | None of these |
| Answer» D. Mismatch | |
| 121. |
EMI is marketing tool if |
| A. | It is very high |
| B. | It is very low |
| C. | It is increasing |
| D. | It is fluctuating |
| E. | It has no role as marketing tool |
| Answer» C. It is increasing | |
| 122. |
In online marketing, there is____________ |
| A. | No exchange |
| B. | Exchange is the core of marketing |
| C. | Guarantee |
| D. | Only warranty |
| E. | None of these |
| Answer» E. None of these | |
| 123. |
Customer Relation can be ensured by: |
| A. | Offering freebies |
| B. | Offering loans at low rates |
| C. | Catchy slogans |
| D. | Giving incentives |
| E. | Personalized services |
| Answer» F. | |
| 124. |
Delivery Channels means: |
| A. | Sales outlets |
| B. | Purchased goods |
| C. | Product shelf-life |
| D. | Courier person |
| E. | Channel finance |
| Answer» B. Purchased goods | |
| 125. |
Just in time (JIT) technique is getting wider acceptance world over, the technique was first introduced in |
| A. | India |
| B. | Indonesia |
| C. | Japan |
| D. | America |
| E. | None of These |
| Answer» D. America | |
| 126. |
The target group for Home-loan is |
| A. | All body-builders |
| B. | Tiles manufacturers |
| C. | Housing societies |
| D. | Farmers societies |
| E. | Individuals not owning any house |
| Answer» F. | |
| 127. |
The nominal scale used for marketing research, refers to |
| A. | Population characteristics based on age or sex or ownership of a specific consumer durable |
| B. | Ordering of scale |
| C. | Both 1 and 2 |
| D. | Neither 1 nor 2 |
| E. | None of these |
| Answer» B. Ordering of scale | |
| 128. |
Short term planning focuses on |
| A. | Functional Plans |
| B. | Long term objectives |
| C. | Specific Goals |
| D. | Both (1) and (3) |
| E. | None of these |
| Answer» E. None of these | |
| 129. |
Indirect marketing is the same as |
| A. | Onsite selling |
| B. | Using a smart-phone |
| C. | Viral marketing |
| D. | Advertisements |
| E. | Online marketing |
| Answer» E. Online marketing | |
| 130. |
Standard marketing practices include |
| A. | Poaching |
| B. | Unhealthy competition |
| C. | Lowering the selling price |
| D. | Unhealthy discount scheme |
| E. | Phishing |
| Answer» D. Unhealthy discount scheme | |
| 131. |
Marketing of service is adopted in |
| A. | Grocery stores |
| B. | Garments trade |
| C. | Medicine shop |
| D. | Fruit stalls |
| E. | Hotels |
| Answer» F. | |
| 132. |
Selling is _____________ |
| A. | Same as marketing |
| B. | More than marketing |
| C. | Offering discounts |
| D. | A sub-function of marketing |
| E. | Nothing to do with marketing |
| Answer» E. Nothing to do with marketing | |
| 133. |
Market size also means |
| A. | Marketing planning |
| B. | Market pricing |
| C. | Market space |
| D. | Market distribution |
| E. | Market channels |
| Answer» E. Market channels | |
| 134. |
To close a call means |
| A. | To look for a new clients |
| B. | Telemarketing |
| C. | To clinch the sale deal |
| D. | Online marketing |
| E. | Indoor marketing |
| Answer» D. Online marketing | |
| 135. |
The long term objective of marketing is_________ |
| A. | Customer Satisfaction |
| B. | Profit Maximisation |
| C. | Cost cutting |
| D. | Profit Maximisation with customer |
| E. | None of these |
| Answer» E. None of these | |
| 136. |
A non-traditional, low cost, flexible and highly effective marketing is termed as: |
| A. | Strategic marketing |
| B. | Guerilla Marketing |
| C. | Direct Marketing |
| D. | Indirect Marketing |
| E. | None of these |
| Answer» C. Direct Marketing | |
| 137. |
Which among the following is NOT an example of Direct marketing? |
| A. | Tele-marketing |
| B. | Sales on internet |
| C. | Mail order sales |
| D. | Retail stores |
| E. | None of these |
| Answer» E. None of these | |
| 138. |
A true marketing requires |
| A. | Command and order mindset |
| B. | Control mindset |
| C. | Active mindset |
| D. | Passive mindset |
| E. | None of these |
| Answer» D. Passive mindset | |
| 139. |
Which of the following is the most appropriate reason for Bank marketing? |
| A. | Globalization |
| B. | Variety of Banking products |
| C. | mergers |
| D. | Recession |
| E. | None of these |
| Answer» B. Variety of Banking products | |
| 140. |
The choice between high markups and high volume is part of which of the following retailer marketing decisions? |
| A. | Target market decisions |
| B. | Product assortment and services decisions |
| C. | Pricing decisions |
| D. | Promotion decisions |
| E. | None of these |
| Answer» D. Promotion decisions | |
| 141. |
Relationship selling means: |
| A. | Cross selling |
| B. | Selling to relatives |
| C. | telemarketing |
| D. | preparing a list of products to sell for customers |
| E. | None of these |
| Answer» B. Selling to relatives | |
| 142. |
Marketing is successful when: |
| A. | Demand exceeds supply |
| B. | Salesman are effectively trained |
| C. | Supply exceeds demand |
| D. | a company sell products at lower price |
| E. | None of these |
| Answer» D. a company sell products at lower price | |
| 143. |
Credit cards are used for____________. |
| A. | Cash withdrawals |
| B. | Purchase of air tickets |
| C. | Purchase of consumable items from retail outlets |
| D. | All of these |
| E. | None of these |
| Answer» E. None of these | |
| 144. |
A prospect means: |
| A. | a person who is working in a bank/ financial institution |
| B. | details of a company |
| C. | a likely buyer |
| D. | head of an financial institution |
| E. | None of these |
| Answer» D. head of an financial institution | |
| 145. |
Which is the technique used for effective marketing planning? |
| A. | psychological tools for marketing |
| B. | goal oriented |
| C. | marketing research |
| D. | physical distribution |
| E. | All the above |
| Answer» F. | |
| 146. |
Internal marketing means__________ |
| A. | Marketing to self |
| B. | Marketing to family members |
| C. | Marketing to the staff members |
| D. | Marketing inside India |
| E. | Marketing outside India |
| Answer» D. Marketing inside India | |
| 147. |
A Lead in marketing jargon, means__________ |
| A. | A likely consumer |
| B. | A metal |
| C. | A leash |
| D. | A team leader |
| E. | None of these |
| Answer» B. A metal | |
| 148. |
A DSA helps in________ |
| A. | Boosting direct sales |
| B. | Boosting sales through the net |
| C. | Strengthening indirect marketing |
| D. | Strengthening telemarketing |
| E. | All of the above |
| Answer» B. Boosting sales through the net | |
| 149. |
Marketing helps in__________ |
| A. | Boosting production |
| B. | Getting new clients |
| C. | Interacting with strangers |
| D. | All of these |
| E. | None of these |
| Answer» E. None of these | |
| 150. |
A good and effective DSA should_____________ |
| A. | Copy the competitor company |
| B. | Criticize the competitor company |
| C. | Join the competitor company |
| D. | Be passive |
| E. | Be more effective than the competitor company |
| Answer» F. | |