MCQOPTIONS
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MCQOPTIONS
This section includes 185 Mcqs, each offering curated multiple-choice questions to sharpen your Uncategorized topics knowledge and support exam preparation. Choose a topic below to get started.
| 51. |
Economists use the term_____________ to refer to a collection of buyers and sellers who transact in a particular product class. |
| A. | Customer |
| B. | Market |
| C. | Experience |
| D. | All of these |
| E. | None of these |
| Answer» C. Experience | |
| 52. |
Out of the items mentioned below_____________ is NOT a product. |
| A. | Lecture by Shri Sudhansu Maharaj |
| B. | Shimla |
| C. | Visit to Bank s London office |
| D. | None of these |
| E. | All of these |
| Answer» D. None of these | |
| 53. |
A_________ discount is offered by the seller to intermediary who performs functions like selling, storing and record Keeping. |
| A. | Quantity |
| B. | Trade |
| C. | Cash |
| D. | Seasonal |
| E. | All of these |
| Answer» C. Cash | |
| 54. |
Which of the following pricing strategies is NOT ideal for new products? |
| A. | Market-Skimming |
| B. | Discriminatory Pricing |
| C. | Promotional Pricing |
| D. | None of these |
| E. | All of these |
| Answer» C. Promotional Pricing | |
| 55. |
Bank of Mathura is offering 1 % higher interest rate on fixed deposit to senior citizens of 60 years and above. It is practicing ______________. |
| A. | Promotional pricing |
| B. | Psychological pricing |
| C. | Segmental pricing |
| D. | Product mix pricing |
| E. | All of these |
| Answer» D. Product mix pricing | |
| 56. |
Innovation means_________ |
| A. | Inspiration |
| B. | Enthusiasm |
| C. | Compensation |
| D. | Creativity |
| E. | All of these |
| Answer» E. All of these | |
| 57. |
Difference between Direct and Indirect Marketing is: |
| A. | Direct marketing is to employees of the concerned company, while Indirect is to outsiders |
| B. | Direct marketing is to outsider, while Indirect is to employees of the concerned company |
| C. | Direct Marketing is to Bank s owner, Insiders is to outsiders |
| D. | Direct Marketing is to other Bank s employees, Indirect outsiders |
| E. | None of these |
| Answer» B. Direct marketing is to outsider, while Indirect is to employees of the concerned company | |
| 58. |
With___________ pricing, the products are priced below list price (or even below cost) for a temporary period to create buying urgency. |
| A. | Reference |
| B. | By-product |
| C. | Promotional |
| D. | Market penetration |
| E. | All of the above |
| Answer» D. Market penetration | |
| 59. |
Digital Marketing means: |
| A. | Marketing of digital instruments |
| B. | Marketing through Advertisements |
| C. | Marketing through Internet and Telephones |
| D. | Both 1 & 3 |
| E. | None of the above |
| Answer» D. Both 1 & 3 | |
| 60. |
Modern styles of marketing are____________ |
| A. | Telemarketing |
| B. | Web marketing |
| C. | Advertisement on the net |
| D. | E-mails |
| E. | All of these |
| Answer» F. | |
| 61. |
Which of the following is the most logical budget setting method? |
| A. | Affordable method |
| B. | Percentage-of-Sales method |
| C. | Competitive-parity method |
| D. | Objective-and-task method |
| E. | None of these |
| Answer» E. None of these | |
| 62. |
One common misuse of marketing research findings in contemporary business is the tendency for marketing research to: |
| A. | become a vehicle for pitching the sponsor s products |
| B. | become a vehicle for discriminating in the marketplace |
| C. | become a means for raising prices |
| D. | become a means for unfair competition |
| E. | none of these |
| Answer» B. become a vehicle for discriminating in the marketplace | |
| 63. |
A Buyers Market means: |
| A. | buyers are also sellers |
| B. | sellers are also buyers |
| C. | there are no sellers |
| D. | supply exceeds demand |
| E. | none of these |
| Answer» E. none of these | |
| 64. |
Marketing in Banks is required for: |
| A. | Getting new customers |
| B. | Retaining existing customers |
| C. | Lending |
| D. | Accepting of deposits |
| E. | All of these |
| Answer» F. | |
| 65. |
Market share analysis helps to track: |
| A. | Share price movements |
| B. | percentage share of business |
| C. | pricing strategy for share values |
| D. | All of these |
| E. | None of these |
| Answer» C. pricing strategy for share values | |
| 66. |
Safe deposit locker can be canvassed among |
| A. | Persons below poverty line |
| B. | All existing account holders |
| C. | ATM cardholders |
| D. | Students |
| E. | None of these |
| Answer» C. ATM cardholders | |
| 67. |
EMI can be a marketing tool if |
| A. | It is very high |
| B. | EMI is increasing |
| C. | It is very low |
| D. | It is a flat rate |
| E. | None of these |
| Answer» D. It is a flat rate | |
| 68. |
The advantages of audience selectivity, no ad competition and personalization apply to which type of media? |
| A. | Newspapers |
| B. | Television |
| C. | Direct Mail |
| D. | Radio |
| E. | None of these |
| Answer» D. Radio | |
| 69. |
If a company were to make a product such as a suit of clothes and sold that product to a retailer, the company would have sold to the _______ market. |
| A. | reseller |
| B. | business |
| C. | government |
| D. | service |
| E. | None of these |
| Answer» B. business | |
| 70. |
The Traditional Marketing style involves: |
| A. | Telemarketing |
| B. | Digital Marketing |
| C. | Indirect Marketing |
| D. | Direct Marketing |
| E. | All of the above |
| Answer» E. All of the above | |
| 71. |
The shrinking of distances due to technological advance such as computer and fax connections by telephone, are one characteristic of what new challenge to marketing? |
| A. | Rapid globalization |
| B. | The changing world economy |
| C. | The call for more socially responsible marketing |
| D. | The micro-chip revolution |
| E. | None of these |
| Answer» B. The changing world economy | |
| 72. |
A lead means: |
| A. | a prospect who is more likely to avail of the Bank s product |
| B. | a political leader |
| C. | a religious leader |
| D. | a bank chairman |
| E. | None of these |
| Answer» B. a political leader | |
| 73. |
A Call means: |
| A. | calling on friends |
| B. | calling on bank employees |
| C. | calling on prospective customers |
| D. | to make telephone calls |
| E. | calling on relatives |
| Answer» D. to make telephone calls | |
| 74. |
The goal of the marketing logistics system should be to provide: |
| A. | a targeted level of promotional support |
| B. | a targeted level of customer service at the least cost |
| C. | a targeted level of transportation expense ratio |
| D. | a targeted level of field support |
| E. | None of these |
| Answer» C. a targeted level of transportation expense ratio | |
| 75. |
Modern Method of Marketing include: |
| A. | Publicity on the net |
| B. | Advertisement on the net |
| C. | Soliciting business through e-mails |
| D. | Tele marketing |
| E. | All of the above |
| Answer» F. | |
| 76. |
Market information means: |
| A. | Knowledge of shops and bazaars |
| B. | Knowledge of shopping malls |
| C. | Knowledge of customer profile and product mix |
| D. | Knowledge of various languages |
| E. | None of these |
| Answer» D. Knowledge of various languages | |
| 77. |
A true marketing requires: |
| A. | Command and other mindset |
| B. | Control Mindset |
| C. | Passive mindset |
| D. | Active mindset |
| E. | None of these |
| Answer» E. None of these | |
| 78. |
Market Research is needed for: |
| A. | checking the market area |
| B. | checking the right product to be sold |
| C. | making proper marketing decisions |
| D. | deciding right time to sell |
| E. | All of the above |
| Answer» F. | |
| 79. |
For effective marketing the salesmen should have which of these qualities? |
| A. | Creativity |
| B. | Team spirit |
| C. | Motivation |
| D. | Effective communication skills |
| E. | All of these |
| Answer» F. | |
| 80. |
In market skimming pricing strategy: |
| A. | Initially price is higher and then it is reduced |
| B. | Initially price is lower and then it is increased |
| C. | Initial price is high and is maintained high |
| D. | Initial price is low and is maintained low |
| E. | None of these |
| Answer» C. Initial price is high and is maintained high | |
| 81. |
Find the TRUE statement: |
| A. | Marketing is a waste of the employees time |
| B. | Marketing is not required in India due to its vast population |
| C. | Marketing involves additional work |
| D. | Marketing involves team work |
| E. | Marketing is not required today due to IT advancement |
| Answer» E. Marketing is not required today due to IT advancement | |
| 82. |
Marketing plan helps in: |
| A. | better lead generation |
| B. | better systems |
| C. | better results |
| D. | improved balance sheet |
| E. | better customer service |
| Answer» D. improved balance sheet | |
| 83. |
What is Motivation? |
| A. | Better communication skills |
| B. | Sales Coaching |
| C. | Market Research |
| D. | Inspiring the employees to perform better |
| E. | None of these |
| Answer» E. None of these | |
| 84. |
A Target market is: |
| A. | entire country |
| B. | entire city |
| C. | entire globe |
| D. | that which consists of customers who need the identified product |
| E. | all of these |
| Answer» E. all of these | |
| 85. |
Sales forecasting involves: |
| A. | Sales Planning |
| B. | Sales Pricing |
| C. | Distribution Channels |
| D. | Consumer tastes |
| E. | All of the above |
| Answer» F. | |
| 86. |
SWIFT cars are being manufactured by |
| A. | DCM |
| B. | Maruti |
| C. | Premier Automobiles |
| D. | Hyundai |
| E. | All of these |
| Answer» C. Premier Automobiles | |
| 87. |
With you all the way is the slogan of: |
| A. | Vodafone |
| B. | SBI |
| C. | ICICI |
| D. | Raymonds |
| E. | All of these |
| Answer» C. ICICI | |
| 88. |
Which of the following product is being sold under the brand name ZODIAC? |
| A. | Shirts |
| B. | Ties |
| C. | Both land 2 |
| D. | Liberty |
| E. | None of these |
| Answer» D. Liberty | |
| 89. |
In a Selling Process in today s world: |
| A. | Only standard products are sold |
| B. | No customization required |
| C. | the seller need not have product knowledge |
| D. | the seller should aim at customer satisfaction |
| E. | only quantum of sales matters |
| Answer» E. only quantum of sales matters | |
| 90. |
Which company used the slogan The complete Man ? |
| A. | DCM |
| B. | GRASIM |
| C. | RAYMONDS |
| D. | VIMAL |
| E. | All of these |
| Answer» D. VIMAL | |
| 91. |
The following offering is NOT a service: |
| A. | Fixed deposit receipt |
| B. | Postage stamp |
| C. | Gift coupon of a chain store |
| D. | Insurance Policy |
| E. | All of these |
| Answer» D. Insurance Policy | |
| 92. |
Which brand uses the slogan Made for each other for its cigarettes? |
| A. | Cavenders |
| B. | Four Square |
| C. | Red & White |
| D. | Wills |
| E. | All of these |
| Answer» E. All of these | |
| 93. |
The markets are grouped into different types based on the geographical area, location of market palace, product, nature of transaction, and volume of the transaction: In the above statement the following is NOT correct: |
| A. | Nature of transaction |
| B. | Geographical area |
| C. | Location of marketplace |
| D. | Volume of transaction |
| E. | None of these |
| Answer» D. Volume of transaction | |
| 94. |
Push marketing style requires |
| A. | Collective effort |
| B. | Good pushing strength |
| C. | Lengthy talks |
| D. | Ability to identify the leads |
| E. | Aggressive marketing |
| Answer» B. Good pushing strength | |
| 95. |
Target group means |
| A. | All employers |
| B. | All sales persons |
| C. | Intended buyers |
| D. | All industries |
| E. | Call center persons |
| Answer» D. All industries | |
| 96. |
The task of marketing involves |
| A. | Opening new branches |
| B. | Buying a company |
| C. | Selling a company |
| D. | Selling products and services of a company |
| E. | Mergers |
| Answer» E. Mergers | |
| 97. |
Web marketing involves |
| A. | Selling websites |
| B. | Door-to-door marketing |
| C. | E-mail chatting |
| D. | Browsing the yellow page |
| E. | Web advertisements |
| Answer» F. | |
| 98. |
Digital marketing is similar to |
| A. | Cold calling |
| B. | Web designing |
| C. | Online marketing |
| D. | Market for cast |
| E. | Outdoor marketing |
| Answer» D. Market for cast | |
| 99. |
Target group for home loans is |
| A. | Existing creditors |
| B. | Persons having no house of their own |
| C. | Persons having one or more than one house |
| D. | Builders |
| E. | NRIs |
| Answer» C. Persons having one or more than one house | |
| 100. |
Full form of DSA is___________ |
| A. | Delivery Staff Agency |
| B. | Direct Selling Agency |
| C. | Distributors and Supply Agency |
| D. | Driving Sales Ahead |
| E. | None of the above |
| Answer» C. Distributors and Supply Agency | |