MCQOPTIONS
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MCQOPTIONS
This section includes 233 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 151. |
The type of auction which have many buyers and only one seller and the bidder raises the price of an offer is classified as |
| A. | English auctions |
| B. | Dutch auctions |
| C. | equalizing-bid auctions |
| D. | Australian auctions |
| Answer» B. Dutch auctions | |
| 152. |
The price increasing technique in which companies with long lead times, do not set price until product is finished is classified as |
| A. | reduction of discounts |
| B. | unbundling |
| C. | delayed quotation pricing |
| D. | escalator clauses |
| Answer» D. escalator clauses | |
| 153. |
The pricing objective of company who is plagued with intense competition and overcapacity is |
| A. | maximum market skimming |
| B. | maximum market share |
| C. | maximum current profit |
| D. | survival |
| Answer» E. | |
| 154. |
The process of segmenting the market and identifying which segments to target is classified as |
| A. | market segmentation |
| B. | targeting the market |
| C. | undifferentiated marketing |
| D. | differentiated marketing |
| Answer» C. undifferentiated marketing | |
| 155. |
The pricing strategy uses by companies, operating in price sensitive market is classified as |
| A. | market penetration pricing |
| B. | market skimming pricing |
| C. | quality leadership pricing |
| D. | push pricing strategy |
| Answer» B. market skimming pricing | |
| 156. |
Tastes & first choices are determinants of |
| A. | supply |
| B. | demand |
| C. | demand curve |
| D. | elasticity |
| Answer» C. demand curve | |
| 157. |
According to brand personality traits, the 'ruggedness' is concluded as brand being |
| A. | outdoorsy and tough |
| B. | cheerful and wholesomeness |
| C. | daring and imaginative |
| D. | charming and upper class |
| Answer» B. cheerful and wholesomeness | |
| 158. |
At the final level of planning products, the planners turn the actual product into |
| A. | augmented product |
| B. | de-augmented product |
| C. | core customer value |
| D. | customer driven strategy |
| Answer» B. de-augmented product | |
| 159. |
The promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as |
| A. | pull strategy |
| B. | moral selling strategy |
| C. | rational selling strategy |
| D. | push strategy |
| Answer» B. moral selling strategy | |
| 160. |
According to SWOT analysis, the analysis of Opportunities & Threats is part of |
| A. | Internal environment |
| B. | External environment |
| C. | Both a and b |
| D. | None of the above |
| Answer» C. Both a and b | |
| 161. |
The industry installations and equipment are classified in group of |
| A. | capital items |
| B. | specialty industrial products |
| C. | supplies and services |
| D. | augmented industrial products |
| Answer» B. specialty industrial products | |
| 162. |
The maintenance and business advisory services are included in |
| A. | business services |
| B. | business supplies |
| C. | industry capital items |
| D. | accessory equipment |
| Answer» B. business supplies | |
| 163. |
Basic rule of economic theory which declares that, all else equal, an augment in price results in a boost in quantity supplied is |
| A. | law of demand |
| B. | law of marginal utility |
| C. | law of supply |
| D. | none of all of these |
| Answer» D. none of all of these | |
| 164. |
The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of |
| A. | determining demand |
| B. | select pricing objective |
| C. | analyzing prices of competitor's |
| D. | estimating costs |
| Answer» C. analyzing prices of competitor's | |
| 165. |
To form significant picture of the world, the process of information selection, organizing and interpreting is referred as |
| A. | perception |
| B. | brand image |
| C. | self-concept |
| D. | self-image |
| Answer» B. brand image | |
| 166. |
The factor which does not lead in product price increasing is |
| A. | cost inflation |
| B. | over demand |
| C. | anticipatory pricing |
| D. | predatory pricing |
| Answer» E. | |
| 167. |
The competitors in the growth stage of product life cycle are |
| A. | few |
| B. | growing number |
| C. | stable but begins declining |
| D. | declining number |
| Answer» C. stable but begins declining | |
| 168. |
The bidding technique in which only one bid is submitted by sellers is classified as |
| A. | equalizing-bid auctions |
| B. | descending bids auction |
| C. | ascending bids auctions |
| D. | sealed-bid auctions |
| Answer» E. | |
| 169. |
The low prices of shoes for marathon participating athletes is an example of |
| A. | special customer pricing |
| B. | special event pricing |
| C. | loss leader pricing |
| D. | cash rebates |
| Answer» B. special event pricing | |
| 170. |
The price adjustment strategies includes |
| A. | discount pricing |
| B. | promotional pricing |
| C. | dynamic pricing |
| D. | all of above |
| Answer» E. | |
| 171. |
Expression "supply and demand" was initially used by |
| A. | Adam Smith |
| B. | David Ricardo |
| C. | John Locke's |
| D. | James Denham-Stuart |
| Answer» E. | |
| 172. |
According to customers, the trend to screen out most of the information from advertisement they are exposed to from the is classified as |
| A. | selective attention |
| B. | selective distortion |
| C. | selective retention |
| D. | all of above |
| Answer» B. selective distortion | |
| 173. |
The method of pricing in which desired return is multiplied to invested capital divided by unit sales and unit cost is added into result is classified as |
| A. | target return price |
| B. | value pricing |
| C. | perceived pricing |
| D. | target markup price |
| Answer» B. value pricing | |
| 174. |
The type of information consumer obtains by using and examining the product is classified as |
| A. | experiential sources |
| B. | commercial sources |
| C. | public sources |
| D. | all of above |
| Answer» B. commercial sources | |
| 175. |
The distribution of branded products through one or few outlets is called |
| A. | unsought products |
| B. | industrial products |
| C. | specialty products |
| D. | augmented products |
| Answer» D. augmented products | |
| 176. |
The aspects of brand that are linked to human traits, developed in a specific mix called |
| A. | Brand awareness |
| B. | brand personality |
| C. | self-concept |
| D. | self-image |
| Answer» C. self-concept | |
| 177. |
In the social class classification, the business professionals without any unusual wealth includes |
| A. | upper middles |
| B. | working class |
| C. | lower uppers |
| D. | upper uppers |
| Answer» B. working class | |
| 178. |
The 'psychological factors' that affect consumer's buying behaviors includes |
| A. | motivation |
| B. | perception |
| C. | beliefs and attitudes |
| D. | all of above |
| Answer» E. | |
| 179. |
The positive situational factors and internal capabilities is part of company's |
| A. | Strengths |
| B. | Weaknesses |
| C. | Opportunities |
| D. | Threats |
| Answer» B. Weaknesses | |
| 180. |
The consumer promotion technique in which products are offered at low cost or free of cost on purchase of new product is classified as |
| A. | sample |
| B. | coupon |
| C. | premium |
| D. | cash refunds |
| Answer» D. cash refunds | |
| 181. |
The tendency to which innovation may tried for limited time is |
| A. | relative advantage |
| B. | divisibility |
| C. | communicability |
| D. | compatibility |
| Answer» C. communicability | |
| 182. |
The personal selling process step according to which sales person dictates how company can solve problem by offering its product is classified as |
| A. | inbound approaching |
| B. | presentation |
| C. | demonstration |
| D. | nominal approaching |
| Answer» C. demonstration | |
| 183. |
The type of communication channel that send message without personal feedback or contact is classified as |
| A. | personal communication channels |
| B. | irrational communication channels |
| C. | non-emotional communication channels |
| D. | non-personal communication channels |
| Answer» E. | |
| 184. |
The standard amount that must be sold by salesperson of the company's total product is classified as |
| A. | sales contest |
| B. | expense quota |
| C. | production quota |
| D. | sales quota |
| Answer» E. | |
| 185. |
The distinct psychological characteristics that play key role in distinguishing one person from another is called |
| A. | lifestyle |
| B. | personality |
| C. | social class |
| D. | None of the above |
| Answer» C. social class | |
| 186. |
According to 'Maslow's hierarchy of needs', the need for security and protection is classified as |
| A. | physiological needs |
| B. | social needs |
| C. | safety needs |
| D. | esteem needs |
| Answer» D. esteem needs | |
| 187. |
Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called |
| A. | sales promotion |
| B. | personal selling |
| C. | public relations |
| D. | advertising |
| Answer» C. public relations | |
| 188. |
When any potential customer become a regular user of the product, this change is called |
| A. | adoption |
| B. | cognitive dissonance |
| C. | pre purchase behavior |
| D. | post-purchase behavior |
| Answer» B. cognitive dissonance | |
| 189. |
After the idea generation through internal and external sources, the next step is |
| A. | idea screening |
| B. | product screening |
| C. | customer screening |
| D. | raw material screening |
| Answer» B. product screening | |
| 190. |
The price cut technique which results in increasing market share but less loyal customers in market is classified as |
| A. | low-quality trap |
| B. | fragile-market-share trap |
| C. | shallow-pockets trap |
| D. | price-war traps |
| Answer» C. shallow-pockets trap | |
| 191. |
The price discrimination in which seller charges different prices to different customers on the basis of their demand is classified as |
| A. | second-degree price discrimination |
| B. | first-degree price discrimination |
| C. | third-degree discrimination |
| D. | fourth-degree discrimination |
| Answer» C. third-degree discrimination | |
| 192. |
The form of countertrade in which seller sells equipment to some other country and receives money and goods as payments is called |
| A. | barter |
| B. | compensation deal |
| C. | offset |
| D. | buy back arrangement |
| Answer» E. | |
| 193. |
The demand curve for the prestige goods slopes is |
| A. | upward |
| B. | downward |
| C. | leftward |
| D. | rightward |
| Answer» B. downward | |
| 194. |
Demand curve facing monopolist is basically marketplace demand curve is |
| A. | monopolistic market |
| B. | competitive market |
| C. | market |
| D. | elastic market |
| Answer» B. competitive market | |
| 195. |
The fourth step in process of new product development is |
| A. | developing marketing strategy |
| B. | developing production schedule |
| C. | developing introductory test |
| D. | developing new candidate's pool |
| Answer» B. developing production schedule | |
| 196. |
The process of dividing potential customers on the basis of common needs or characteristics and buying behaviors is called |
| A. | market segmentation |
| B. | targeting the market |
| C. | undifferentiated marketing |
| D. | differentiated marketing |
| Answer» C. undifferentiated marketing | |
| 197. |
The issue arise from pricing when big seller sells below cost to put the new small competitors out of business and capture large market share is classified as |
| A. | price maintenance |
| B. | discriminatory pricing |
| C. | price fixing |
| D. | predatory pricing |
| Answer» E. | |
| 198. |
The kind of industry in which sellers of commodities such as paper, fertilizer and steel is classified as |
| A. | every day competitive industry |
| B. | oligopolistic industry |
| C. | monopolistic industry |
| D. | pure competition industry |
| Answer» C. monopolistic industry | |
| 199. |
The two broad strategies for new products are |
| A. | market skimming pricing |
| B. | market penetration pricing |
| C. | product line pricing |
| D. | Both a and b |
| Answer» E. | |
| 200. |
The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called |
| A. | double pricing |
| B. | optional part pricing |
| C. | two-part pricing |
| D. | combine pricing |
| Answer» D. combine pricing | |