MCQOPTIONS
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MCQOPTIONS
This section includes 526 Mcqs, each offering curated multiple-choice questions to sharpen your Civil Engineering knowledge and support exam preparation. Choose a topic below to get started.
| 301. |
Average frequency |
| A. | Gives the number of times people our target audience are exposed to a media vehicle. |
| B. | Gives the average number of times people or households in our target audience are exposed to a media vehicle. |
| C. | Number of times message repeated |
| D. | Average Number of times message repeated |
| Answer» C. Number of times message repeated | |
| 302. |
Web properties are a part of |
| A. | owned media |
| B. | paid media |
| C. | both owned and paid media |
| D. | earned media |
| Answer» B. paid media | |
| 303. |
If the reach 30 and frequency is 25, what is the GRP? |
| A. | 720 |
| B. | 750 |
| C. | 740 |
| D. | 780 |
| Answer» C. 740 | |
| 304. |
Frequency Formula is: |
| A. | RxGRP |
| B. | GRP/R |
| C. | R/GRP |
| D. | TRP/R |
| Answer» C. R/GRP | |
| 305. |
________ gives the average number of times people or households in our target audience are exposed to a media vehicle. |
| A. | Schedule |
| B. | Reach |
| C. | Average Frequency |
| D. | Continuity |
| Answer» D. Continuity | |
| 306. |
ina ______ Two different versions of the same advertisement are printed in the same press run of an issue of a particular publication, so that some of the copies contain one version of the ad and the others contain the other version. |
| A. | insertion order |
| B. | split run facility |
| C. | proof of print |
| D. | make goods |
| Answer» C. proof of print | |
| 307. |
A ______ is usually a single, unfolded printed sheet that is used to draw attention to an event, service, product or idea. |
| A. | Flyer |
| B. | Newspaper |
| C. | Magazine |
| D. | Newsletter |
| Answer» B. Newspaper | |
| 308. |
What is the full form of NCCS in Media Planning? |
| A. | New Customer Classification System |
| B. | New Consumer Classification System |
| C. | New Channel Classification System |
| D. | National Coalition for Cancer Survivorship. |
| Answer» C. New Channel Classification System | |
| 309. |
_____ is a type of media in which HD feature is available. |
| A. | Radio |
| B. | Television |
| C. | |
| D. | Neon Boards |
| Answer» C. Print | |
| 310. |
A good media brief should ideally include |
| A. | Profit projections |
| B. | Objective or objectives the proposed advertising is trying to accomplish. |
| C. | Sales projections |
| D. | Awareness targets |
| Answer» C. Sales projections | |
| 311. |
The full form of PPC is; |
| A. | Planning, plotting and consistency |
| B. | Pay per click |
| C. | Planning, production and commitment |
| D. | Pay per content |
| Answer» C. Planning, production and commitment | |
| 312. |
_______ includes a whole range of study about the development of media, their achievements and effects. |
| A. | Media Research |
| B. | Media Planning |
| C. | Media Development |
| D. | Media Selection |
| Answer» B. Media Planning | |
| 313. |
Reach % formula is |
| A. | (No of People Reached /Universe) x 100 |
| B. | (No of People Reached /Universe) |
| C. | (Frequency /Universe) x 100 |
| D. | No of People x 100 |
| Answer» B. (No of People Reached /Universe) | |
| 314. |
If Budget is 650000 and GRP is 450 what is CPRP |
| A. | 1444.44 |
| B. | 1444.54 |
| C. | 1444.64 |
| D. | 1444.74 |
| Answer» B. 1444.54 | |
| 315. |
Media planning process for determining the most ______ of media for achieving a set of media objectives |
| A. | time consuming |
| B. | brief |
| C. | cost-effective mix |
| D. | costly |
| Answer» D. costly | |
| 316. |
RAM in Media Research stands for? |
| A. | Reach and Analysis of Media |
| B. | Readership and analysis of Media |
| C. | Research and Analysis of Media |
| D. | Research and Analysis of Market |
| Answer» D. Research and Analysis of Market | |
| 317. |
Internet marketing that involves paid promotion of website by increase visibility in search engines is called. |
| A. | SEO |
| B. | SEM |
| C. | Facebook Ads |
| D. | PPC |
| Answer» C. Facebook Ads | |
| 318. |
_____ is the third step of the media planning process. |
| A. | budget and media buying |
| B. | Media strategies |
| C. | market analysis |
| D. | media mix |
| Answer» C. market analysis | |
| 319. |
Erratic Pulse |
| A. | regular pattern is followed in such scheduling. |
| B. | Alternative pattern is followed in such scheduling. |
| C. | Continuous pattern is followed in such scheduling. |
| D. | No regular pattern is followed in such scheduling. |
| Answer» E. | |
| 320. |
Among English Newspapaers, ___________ is the most read paper in India. |
| A. | Bombay Times |
| B. | Dainik Bhaskar |
| C. | TOI |
| D. | Mumbai Mirror |
| Answer» D. Mumbai Mirror | |
| 321. |
______ scheduling represents a consistent low-level advertising activity , and addition of pulse to make a high-level of advertising during certain periods |
| A. | bursting |
| B. | pulsing |
| C. | continuity |
| D. | flighting |
| Answer» C. continuity | |
| 322. |
______ is the tool that tells us which channel and the programme is viewed most or it indicates the popularity of a TV channel or a programme. |
| A. | NRS |
| B. | Press Audit |
| C. | TRP |
| D. | Annual Economic Survey |
| Answer» D. Annual Economic Survey | |
| 323. |
________ determines how many Targets Company can approach and number of campaigns that it can undertake. |
| A. | Target Audience |
| B. | Sales Potential |
| C. | Budget |
| D. | Media Strategy |
| Answer» D. Media Strategy | |
| 324. |
_____________ exist primarily to deliver message content- entertainment, information and advertisements to a vast audience. |
| A. | Media |
| B. | Personal Computer |
| C. | Employees |
| D. | Teachers |
| Answer» B. Personal Computer | |
| 325. |
The ability of the media to adapt to changing and specific needs of advertisers is |
| A. | creativity |
| B. | flexibility |
| C. | honesty |
| D. | planning |
| Answer» C. honesty | |
| 326. |
Reach Formula is |
| A. | FxGRP |
| B. | GRP/F |
| C. | F/GRP |
| D. | TRP/F |
| Answer» C. F/GRP | |
| 327. |
The total number of different households exposed at least once, to a medium during a given period |
| A. | Of time. |
| B. | Scheduling |
| C. | Frequency |
| D. | Reach |
| Answer» E. | |
| 328. |
If reach is 80 and frequency is 4 calculate GRP |
| A. | 310 |
| B. | 320 |
| C. | 330 |
| D. | 340 |
| Answer» C. 330 | |
| 329. |
Scheduling decision include ____ of the ad. |
| A. | timing |
| B. | production quality |
| C. | vehicle |
| D. | research |
| Answer» B. production quality | |
| 330. |
The process of purchasing space in a media is: |
| A. | Media Purchasing |
| B. | Media Spacing |
| C. | Media Buying |
| D. | Media Scheduling |
| Answer» D. Media Scheduling | |
| 331. |
NCCS divides the television owning household as: |
| A. | AB |
| B. | ABC |
| C. | ABCD |
| D. | ABCDE |
| Answer» E. | |
| 332. |
CPM formula is |
| A. | Cost of Ad /readership |
| B. | Cost of Ad x readership |
| C. | ( Cost of Ad /readership) x 1000 |
| D. | 1000 x readership |
| Answer» D. 1000 x readership | |
| 333. |
What will be the average frequency if the OTS is 4,55,000 and Net readership is 1,250,00 |
| A. | 3.54 |
| B. | 3.44 |
| C. | 3.64 |
| D. | 3.74 |
| Answer» D. 3.74 | |
| 334. |
Media Brief |
| A. | It can be referred to as a checklist for the media planners to help them prepare a media plan for a client organization |
| B. | It describes what you want the media plan to accomplish. |
| C. | It describes how the advertiser will achieve the stated media objectives |
| D. | It is the same brand’s percent of total sales for the new category for the same time period. |
| Answer» B. It describes what you want the media plan to accomplish. | |
| 335. |
Seasonal Pulse |
| A. | Seasonal Products like cold creams, follow this scheduling. |
| B. | FMCG products |
| C. | Consumer products |
| D. | Convenience products |
| Answer» B. FMCG products | |
| 336. |
If readership is 10000 and Duplication is 1000 what is the net readership |
| A. | 8000 |
| B. | 9000 |
| C. | 7000 |
| D. | 9500 |
| Answer» C. 7000 | |
| 337. |
Media mix has to reach _____. |
| A. | current consumer |
| B. | target consumer |
| C. | potencial consumer |
| D. | everyone |
| Answer» C. potencial consumer | |
| 338. |
______ advertising targets potential consumers aboard an airline. |
| A. | In-store |
| B. | In-flight |
| C. | In-media |
| D. | In-Game |
| Answer» C. In-media | |
| 339. |
Print advertising is sometimes called |
| A. | Business Advertising |
| B. | Press Advertising |
| C. | Electronic Advertising |
| D. | Media Advertising |
| Answer» C. Electronic Advertising | |
| 340. |
If Readership is 45000 and insertions is 8 what is the OTS |
| A. | 360000 |
| B. | 370000 |
| C. | 380000 |
| D. | 390000 |
| Answer» B. 370000 | |
| 341. |
If readership is 4000 and Duplication is 200 what is the net readership |
| A. | 3800 |
| B. | 3900 |
| C. | 3600 |
| D. | 3500 |
| Answer» B. 3900 | |
| 342. |
If India Today full page cost is Rs 730000 but will be the cost of three insertions of full page |
| A. | Rs 2190000 |
| B. | Rs 2180000 |
| C. | Rs 2170000 |
| D. | Rs 2160000 |
| Answer» B. Rs 2180000 | |
| 343. |
Which of the following is not strength of the television medium? |
| A. | cost efficient medium for reach |
| B. | high impact and dynamic medium/ |
| C. | High reach medium |
| D. | high initial production cost |
| Answer» E. | |
| 344. |
When national advertisers buy airtime from local or regional television stations, it Is called as |
| A. | Spot boys |
| B. | Spot purchase |
| C. | Spot buys |
| D. | Spot insertions |
| Answer» D. Spot insertions | |
| 345. |
If the reach 90 and frequency is 12, what is the GRP? |
| A. | 1180 |
| B. | 1280 |
| C. | 1380 |
| D. | 1080 |
| Answer» E. | |
| 346. |
Media ________ decisions are the decisions about the timing, continuity and size of the ads. |
| A. | Reach |
| B. | Scheduling |
| C. | Planning |
| D. | Objectives |
| Answer» C. Planning | |
| 347. |
Gross Impressions |
| A. | the total number of repetition |
| B. | the total number of times message is send |
| C. | the total number of potential exposures |
| D. | Total number of people |
| Answer» D. Total number of people | |
| 348. |
_____________ refers to the number of times the receiver is exposed to the media vehicle. |
| A. | Reach |
| B. | Frequency |
| C. | Schedule |
| D. | Objectives |
| Answer» C. Schedule | |
| 349. |
Media planning helps achieveing _____ as well. |
| A. | advertising objectives |
| B. | marketing |
| C. | geographical |
| D. | sales |
| Answer» B. marketing | |
| 350. |
_____indicates the number of times people in the target audience are exposed to a media vehicle during a given period of time. |
| A. | reach |
| B. | media plan |
| C. | cumulative reach |
| D. | frequency |
| Answer» E. | |