526 + Mcqs in Planning Page 6 McqOptions

251.	Audience informaton like age, occupation, marital status consist of _______.
A.	psychographic
B.	basics
C.	demonstartive
D.	demographic
Answer» E.

Discussion

252.	one of the following is not strength of magazines
A.	Shelf-life
B.	Inherent design flexibility
C.	Quality reproduction
D.	Deadline flexibility
Answer» B. Inherent design flexibility

Discussion

253.	If the reach 50 and frequency is 15, what is the GRP?
A.	750
B.	755
C.	760
D.	765
Answer» B. 755

Discussion

254.	______ is a brand's or group of brands' advertising weight expressed as a percentage of a defined total market or market segment in a given time period. The weight is usually defined in terms of expenditure, ratings, pages, poster sites etc.
A.	share of voice
B.	brand positioning
C.	share of noice
D.	share of mind
Answer» B. brand positioning

Discussion

255.	The formulae for GRPs is
A.	Reach -frequency
B.	Reach/ Frequency
C.	Reach X Frequency
D.	Reach + frequency.
Answer» D. Reach + frequency.

Discussion

256.	What is Ambient Advertising?
A.	Advertising in an open sky
B.	Advertising in unusual place
C.	Advertising in a good ambience of restaurant
D.	Advertising in an ground hoardings
Answer» C. Advertising in a good ambience of restaurant

Discussion

257.	The merits of radio advertising is
A.	offering scope for continued messages
B.	Not mass coverage
C.	not selectivity
D.	group coverage
Answer» B. Not mass coverage

Discussion

258.	_________ is a type of OOH; which displays target customers directly at locations where retail transactions are carried out.
A.	Neon Boards
B.	Posters
C.	Billboards
D.	Point of Sale
Answer» E.

Discussion

259.	What is the value of CPM, if the cost of advertisement is 99000 and readership is 4, 50,000?
A.	230
B.	220
C.	240
D.	245
Answer» C. 240

Discussion

260.	____ of a medium is determined by how stimulated the reader are torespond.
A.	readership
B.	content value
C.	motivational value
D.	ad value
Answer» D. ad value

Discussion

261.	_____ is the size of the advertisement the company runs in the selected media vehicle.
A.	Media Vehicle
B.	Media Units
C.	Availability
D.	Media Classes
Answer» C. Availability

Discussion

262.	Split run facilities.
A.	Technique used to test the effectiveness of Product.
B.	Technique used to test the effectiveness of service.
C.	Technique used to test the effectiveness of advertising copy.
D.	Technique used to test the effectiveness of budget.
Answer» D. Technique used to test the effectiveness of budget.

Discussion

263.	Media Buyer is responsible for
A.	Developing the media mix
B.	Media planning
C.	Media Buying
D.	Purchasing media space or time, as well as developing the campaign and researching how it will be most effective for the client.
Answer» E.

Discussion

264.	It refers to total advertising required during a particular period.
A.	Weight
B.	Campaign
C.	Media Plan
D.	CPM
Answer» B. Campaign

Discussion

265.	If reach is 40 and frequency is 5 calculate GRP
A.	300
B.	400
C.	500
D.	200
Answer» E.

Discussion

266.	Once the ad is run, a _____ which is an actual page torn from the newspaper in which the ad was run is sent to the advertiser.
A.	tear order
B.	Proof of print
C.	tear-sheet
D.	make goods
Answer» D. make goods

Discussion

267.	Average frequency formula is
A.	OTS x Net readership
B.	OTS / Duplication
C.	OTS x Duplication
D.	OTS / Net readership
Answer» E.

Discussion

268.	Media Strategy
A.	It can be referred to as a checklist for the media planners to help them prepare a media plan for a client organization
B.	It describes what you want the media plan to accomplish.
C.	It describes how the advertiser will achieve the stated media objectives
D.	It is the same brand’s percent of total sales for the new category for the same time period.
Answer» D. It is the same brand’s percent of total sales for the new category for the same time period.

Discussion

269.	_____ is the fourth step of the media planning process.
A.	evaluation
B.	media strategies
C.	media mix
D.	market analysis
Answer» D. market analysis

Discussion

270.	“The ideal time and place at which consumers of a product or service can be reached with an advertising message.”
A.	Aperture advertising
B.	Public relation
C.	Human resources
D.	Ambient advertising
Answer» B. Public relation

Discussion

271.	______indicates a percentage of target audience who is exposed at least once in a given period to a particular media vehicle. It does not matter how many times they actually see or hear the ad message.
A.	reach
B.	print ads
C.	frequency
D.	media mix
Answer» B. print ads

Discussion

272.	What is the full form of TRP in Media Industry?
A.	Television review point
B.	Travel rating point
C.	Television rating point
D.	Travel review point
Answer» D. Travel review point

Discussion

273.	It refers to the pattern of advertising timing, represented as plots on a yearly flow chart.
A.	Flexibility
B.	Scheduling
C.	Reach
D.	Frequency
Answer» C. Reach

Discussion

274.	The ______ measures the sales strength of a brand in a particular area.
A.	brand positioning index
B.	Budget determining index
C.	brand positioning indent
D.	Brand development index
Answer» E.

Discussion

275.	The more media vehicles used with lots of different programs with more messages leaves the consumers in a ___________
A.	Fragmentation
B.	isolation
C.	composition
D.	clutter
Answer» B. isolation

Discussion

276.	Interactive media can be best described as ____________
A.	customized marketing message
B.	marketing communications mix
C.	Marketing mix
Answer» E.

Discussion

277.	_____________measures the sales strength of a brand in a particular area.
A.	Brand Development Index
B.	Category Development Index
C.	Share of Mind
D.	Share of Voice
Answer» B. Category Development Index

Discussion

278.	What is the value of CPM, if the cost of advertisement is 92000 and readership is 2, 70,000?
A.	340.74
Answer» B.

Discussion

279.	What will be the average frequency if the OTS is 4,98,000 and Net readership is 1,133,00
A.	4.39
Answer» B.

Discussion

280.	_______ is the person at the adverising agency who develops and executes your media plan.
A.	Engineer
B.	Media Planner
C.	Doctor
D.	CEO
Answer» C. Doctor

Discussion

281.	They can be classified in terms of age, income, occupation & other variable.
A.	Target Audience
B.	Message weight
C.	Market size
D.	Market trend
Answer» B. Message weight

Discussion

282.	The demerits of magazine advertising are:
A.	selectivity
B.	loyalty and prestige
C.	inflexibility
D.	visual display
Answer» D. visual display

Discussion

283.	______ means fast forwarding the commercials while watchig recorded programs.
A.	Zapping
B.	Zipping
C.	Frisking
D.	Yapping
Answer» C. Frisking

Discussion

284.	The advertiser must select the _______ who the media plans to influence.
A.	Sales Potential
B.	Budget
C.	Target Audience
D.	Competition
Answer» D. Competition

Discussion

285.	If the rate per square cm of TOI is Rs 4200, what will be the cost of one Insertion of Half page? (Quarter page = 400 cm)
A.	Rs 3360000
B.	Rs 3460000
C.	Rs 3560000
D.	Rs 3660000
Answer» B. Rs 3460000

Discussion

286.	It refers to the number of times the receiver is exposed to the media vehicle
A.	Scheduling
B.	Frequency
C.	Reach
D.	Budget
Answer» C. Reach

Discussion

287.	___________ is when fully functioning game is developed for the sole purpose of promoting a company or brand.
A.	AdverGaming
B.	Dynamic In-game advertising
C.	Static In-game advertising
D.	Game Planning
Answer» B. Dynamic In-game advertising

Discussion

288.	If readership is 5000 and Duplication is 300 what is the net readership
A.	4700
B.	4710
C.	4720
D.	4800
Answer» B. 4710

Discussion

289.	If Readership is 35000 and insertions is 7 what is the OTS
A.	255000
B.	265000
C.	245000
D.	275000
Answer» D. 275000

Discussion

290.	__________ indicates a percentage of target audience who is exposed atleast once in a given period to a particular media vehicle.
A.	Reach
B.	Frequency
C.	Schedule
D.	Objectives
Answer» B. Frequency

Discussion

291.	The total number of potential exposures (audience size by the number of times the ad message is used during a period).
A.	Gross Impressions
B.	Cost per thousand
C.	Share of Mind
D.	Share of Voice
Answer» B. Cost per thousand

Discussion

292.	_____ is the last step of the media planning process.
A.	media mix
B.	budget & buying
C.	media strategies
D.	evaluation
Answer» E.

Discussion

293.	Preferred Positions
A.	Locations in print media that offer readership advantages. Preferred positions never carry a premium surcharge
B.	Locations in print media that offer readership advantages. Preferred positions often carry a premium surcharge
C.	First page advertisement
D.	Back page advertisement
Answer» C. First page advertisement

Discussion

294.	There should be an attempt in the media objectives to balance the reach and
A.	frequancy
B.	budget
C.	impact
D.	cumulative reach
Answer» B. budget

Discussion

295.	_______ is a combination of Flighting and Continuous Scheduling that provides a floor of media support throughout the year with periodic increases.
A.	Planning
B.	Flighting
C.	Continuity
D.	Pulsing
Answer» E.

Discussion

296.	The ____________is the biggest possible medium and has the quickest and the deepest reach throughout the globe
A.	web
B.	TV
C.	radio
D.	outdoor
Answer» B. TV

Discussion

297.	Transit advertising is advertising
A.	placed in or on modes of public transportation or in public transportation areas
B.	placed in or on modes of Private transportation
C.	Its temporary Advertising
D.	Its advertising on the move
Answer» B. placed in or on modes of Private transportation

Discussion

298.	If OTS is 350000 and Net readership is 150000, what is the average
A.	2.33
B.	2.34
C.	2.35
D.	2.36
Answer» B. 2.34

Discussion

299.	_____exposure is counted as one impression.
A.	first
B.	10
C.	each
D.	all
Answer» D. all

Discussion

300.	The process of buying ads via a real-time bidding auction, where advertisers place bids simultaneously and the highest bidder takes the inventory slot and is automated and occurs with minimum intervention of a media buyer.
A.	Direct Digital Ad Buying
B.	Programmatic Buying
C.	Direct Campaign
D.	Ad networking
Answer» C. Direct Campaign

Discussion

Explore topic-wise MCQs in Civil Engineering.

Audience informaton like age, occupation, marital status consist of _______.

one of the following is not strength of magazines

If the reach 50 and frequency is 15, what is the GRP?

______ is a brand's or group of brands' advertising weight expressed as a percentage of a defined total market or market segment in a given time period. The weight is usually defined in terms of expenditure, ratings, pages, poster sites etc.

The formulae for GRPs is

What is Ambient Advertising?

The merits of radio advertising is

_________ is a type of OOH; which displays target customers directly at locations where retail transactions are carried out.

What is the value of CPM, if the cost of advertisement is 99000 and readership is 4, 50,000?

____ of a medium is determined by how stimulated the reader are torespond.

_____ is the size of the advertisement the company runs in the selected media vehicle.

Split run facilities.

Media Buyer is responsible for

It refers to total advertising required during a particular period.

If reach is 40 and frequency is 5 calculate GRP

Once the ad is run, a _____ which is an actual page torn from the newspaper in which the ad was run is sent to the advertiser.

Average frequency formula is

Media Strategy

_____ is the fourth step of the media planning process.

“The ideal time and place at which consumers of a product or service can be reached with an advertising message.”

______indicates a percentage of target audience who is exposed at least once in a given period to a particular media vehicle. It does not matter how many times they actually see or hear the ad message.

What is the full form of TRP in Media Industry?

It refers to the pattern of advertising timing, represented as plots on a yearly flow chart.

The ______ measures the sales strength of a brand in a particular area.

The more media vehicles used with lots of different programs with more messages leaves the consumers in a ___________

Interactive media can be best described as ____________

_____________measures the sales strength of a brand in a particular area.

What is the value of CPM, if the cost of advertisement is 92000 and readership is 2, 70,000?

What will be the average frequency if the OTS is 4,98,000 and Net readership is 1,133,00

_______ is the person at the adverising agency who develops and executes your media plan.

They can be classified in terms of age, income, occupation & other variable.

The demerits of magazine advertising are:

______ means fast forwarding the commercials while watchig recorded programs.

The advertiser must select the _______ who the media plans to influence.

If the rate per square cm of TOI is Rs 4200, what will be the cost of one Insertion of Half page? (Quarter page = 400 cm)

It refers to the number of times the receiver is exposed to the media vehicle

___________ is when fully functioning game is developed for the sole purpose of promoting a company or brand.

If readership is 5000 and Duplication is 300 what is the net readership

If Readership is 35000 and insertions is 7 what is the OTS

__________ indicates a percentage of target audience who is exposed atleast once in a given period to a particular media vehicle.

The total number of potential exposures (audience size by the number of times the ad message is used during a period).

_____ is the last step of the media planning process.

Preferred Positions

There should be an attempt in the media objectives to balance the reach and

_______ is a combination of Flighting and Continuous Scheduling that provides a floor of media support throughout the year with periodic increases.

The ____________is the biggest possible medium and has the quickest and the deepest reach throughout the globe

Transit advertising is advertising

If OTS is 350000 and Net readership is 150000, what is the average

_____exposure is counted as one impression.

The process of buying ads via a real-time bidding auction, where advertisers place bids simultaneously and the highest bidder takes the inventory slot and is automated and occurs with minimum intervention of a media buyer.