MCQOPTIONS
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MCQOPTIONS
This section includes 526 Mcqs, each offering curated multiple-choice questions to sharpen your Civil Engineering knowledge and support exam preparation. Choose a topic below to get started.
| 201. |
PPC stands for _________. |
| A. | Pay Price Cost |
| B. | Price Pay Cost |
| C. | Pay Per Click |
| D. | Per Pay Click |
| Answer» D. Per Pay Click | |
| 202. |
IRS provides |
| A. | Circulation Details |
| B. | Readership Details |
| C. | TRP Details |
| D. | GRP Details |
| Answer» C. TRP Details | |
| 203. |
Product protection |
| A. | Packaging |
| B. | Patent |
| C. | Copy right |
| D. | Every advertiser wants to keep the advertising of competitive products as far away from its commercials as possible. |
| Answer» E. | |
| 204. |
Which of the following is an advantage of using direct mail as a media vehicle? |
| A. | combines sight, sound and movement |
| B. | larger than life |
| C. | social dominance |
| D. | highly personal |
| Answer» E. | |
| 205. |
Identify one reason media choices have become more difficult in recent years |
| A. | Internet is used more frequently than any other medium |
| B. | Segmentation of media and consumers |
| C. | satellite radio has come on the scene |
| D. | Newspaper now use colour |
| Answer» C. satellite radio has come on the scene | |
| 206. |
This gives specific date(s) on which the ad is to be published, the rate at which it is to be published, and production details |
| A. | Media Objective |
| B. | Insertion order |
| C. | Media Scheduling |
| D. | Media Budget |
| Answer» C. Media Scheduling | |
| 207. |
_______ scheduling is where advertising runs for some period and then there is a gap , and again it runs for some period. |
| A. | flighting |
| B. | continuity |
| C. | pulsing |
| D. | bursting |
| Answer» B. continuity | |
| 208. |
_____ outlines what the media plan is expected to accomplish. |
| A. | Media |
| B. | Media Objectives |
| C. | Schedulling |
| D. | Frequency |
| Answer» C. Schedulling | |
| 209. |
A DSP is |
| A. | Demand side payment |
| B. | Demand side platform |
| C. | Demand side port |
| D. | Demand side player |
| Answer» C. Demand side port | |
| 210. |
ABC stands for? |
| A. | All Broadcast of Circulation |
| B. | Audit Bureau of Circulation |
| C. | Annual Broadcast of Channels |
| D. | All board of Circulation |
| Answer» C. Annual Broadcast of Channels | |
| 211. |
Media ________ like TV, Radio, Print, Outdoor and Internet help convey the advertising message to the public. |
| A. | Units |
| B. | Classes |
| C. | Channels |
| D. | Availability |
| Answer» D. Availability | |
| 212. |
Target Audience |
| A. | A profile of those who buy the existing product category |
| B. | those who buy competitive brands |
| C. | Those who are not in the campaign planning |
| D. | A profile of those who buy the existing product category as also those who buy competitive brands is a very important |
| Answer» E. | |
| 213. |
If India Today full page cost is Rs 630000 but will be the cost of three insertions of full page |
| A. | Rs 1790000 |
| B. | Rs 1990000 |
| C. | Rs 1890000 |
| D. | Rs 1690000 |
| Answer» D. Rs 1690000 | |
| 214. |
The ad material in magazines need to be submitted much in advance because a magazine requires elaborate production plan, this is called as ______ time |
| A. | lead |
| B. | bank |
| C. | reaction |
| D. | book |
| Answer» B. bank | |
| 215. |
Which is not the limitation of outdoor medium |
| A. | It does place a limitation on getting the message across to the prospect in enough words. |
| B. | Blind spot is the most dangerous thing that advertiser fear when it comes to outdoor advertising |
| C. | There is a problem of getting the reliable data on the number of people who actually see an advertisement. |
| D. | Outdoor advertising allows for a psychedelic display of the product, trademark and slogan. |
| Answer» E. | |
| 216. |
Media owners give the MBA directly for space or airtime bookings in excess of a certain volume. What is called type of second audit? |
| A. | Critique |
| B. | Financial Audit |
| C. | Return of rebates and discounts |
| D. | Media Audit |
| Answer» D. Media Audit | |
| 217. |
____ is the exact number of people a company wants to advertise. |
| A. | Reach |
| B. | Frequency |
| C. | Coverage |
| D. | Media |
| Answer» B. Frequency | |
| 218. |
_____ are small ads charged in terms of number of words, and putting the message in several categories or classes such as employment, real estate, matrimonial, automobiles |
| A. | co -op ads |
| B. | classified |
| C. | obituaries |
| D. | micro ads |
| Answer» C. obituaries | |
| 219. |
______ refers to the combination of advertising channels that are used in the promotion of particular goods or services. |
| A. | Media Mix |
| B. | Media Survey |
| C. | Media Planning |
| D. | Media Research |
| Answer» B. Media Survey | |
| 220. |
Make-Goods |
| A. | Sales promotion |
| B. | Manufacturing good |
| C. | Selecting the good position in Print advertisement |
| D. | A policy of compensating for missed positions or errors in handling the message presentation |
| Answer» E. | |
| 221. |
If OTS is 250000 and Net readership is 190000, what is the average |
| A. | 1.34 |
| B. | 1.33 |
| C. | 1.32 |
| D. | 1.31 |
| Answer» E. | |
| 222. |
When an ad is run in the media for a long period without any gap, we are using ______ scheduling. |
| A. | continuity |
| B. | bursting |
| C. | flighting |
| D. | pulsing |
| Answer» B. bursting | |
| 223. |
OTS formula is |
| A. | Readership x Insertions |
| B. | Readership/Insertions |
| C. | GRP/Insertions |
| D. | GRP x Readership |
| Answer» B. Readership/Insertions | |
| 224. |
_______ is an integral part of the media plan. |
| A. | markting mix |
| B. | social audit |
| C. | Marketing brief |
| D. | media mix |
| Answer» E. | |
| 225. |
__________ Big Billion Day being advertised on all mediums to spread awareness about the grand sale. |
| A. | Flipkart |
| B. | Amazon |
| C. | E-bay |
| D. | FirstCry |
| Answer» B. Amazon | |
| 226. |
____________ is the process of identifying and selecting media outlets- mianly newspapers, magazines, websites, TV and radio. |
| A. | Mass Media |
| B. | Media Planning |
| C. | Media Payment |
| D. | Media Mix |
| Answer» C. Media Payment | |
| 227. |
Following is not in the consumer durables listed in NCCS |
| A. | Electricity Connection |
| B. | Ceiling Fan |
| C. | Gas Stove |
| D. | Mobile phone |
| Answer» E. | |
| 228. |
Bulletin |
| A. | A billboard on a Pavement |
| B. | A billboard on a highway or expressway |
| C. | Street structure |
| D. | A billboard on a wall |
| Answer» C. Street structure | |
| 229. |
______ is a technique for scheduling TV ads. where the commercial is repeated on the same channel time and again to reinforce the message for a short period . |
| A. | continuity |
| B. | flighting |
| C. | bursting |
| D. | pulsing |
| Answer» D. pulsing | |
| 230. |
Radio is often referred to as _________________ |
| A. | The theater of the Absurd |
| B. | Mindful theater |
| C. | The theater of the mind |
| D. | Surround sound |
| Answer» D. Surround sound | |
| 231. |
_______________based on the medium's total audience (ad cost divided by the number of thousands of people in the audience) |
| A. | GRP |
| B. | Cost Per Thousand |
| C. | Frequency |
| D. | Cost per Hundred |
| Answer» C. Frequency | |
| 232. |
_________ is the method used for placing media throughout the year with equal weight in each month. |
| A. | Pulsing |
| B. | Flighting |
| C. | Continuity |
| D. | Planning |
| Answer» D. Planning | |
| 233. |
NCCS is used to: |
| A. | classify Television in India |
| B. | Generate TRP |
| C. | classify Newspapers and Magazine in India |
| D. | classify households in India |
| Answer» E. | |
| 234. |
______ is the last step to design the ideal media mix. |
| A. | Identify your Demographics |
| B. | Understand Competition |
| C. | Pick Your Mediums |
| D. | Measure your results |
| Answer» E. | |
| 235. |
What is Tear sheets? |
| A. | Sheets tore in two sheets |
| B. | Page cut from magazine or newspaper sent to advertiser. |
| C. | Not proper insertion of advertisement |
| D. | Two advertisement placed in different sheets of magazines |
| Answer» C. Not proper insertion of advertisement | |
| 236. |
In Term AEC, 'E' stands for..................... |
| A. | experience |
| B. | experts |
| C. | Exposure |
| D. | Except |
| Answer» D. Except | |
| 237. |
_____ is determined by the content that is surrounded by the ad. |
| A. | tone |
| B. | editorial environment |
| C. | news & features |
| D. | editorials |
| Answer» C. news & features | |
| 238. |
______ is the the document or flow chart which details the tactics used to accomplish your media objectives. |
| A. | markting mix |
| B. | media mix |
| C. | Marketing brief |
| D. | Media plan |
| Answer» E. | |
| 239. |
Once a media campaign is completed |
| A. | the planner compares the plan’s expectations and forecasts |
| B. | the planner compares the plan’s profits |
| C. | the planner compares the sales |
| D. | the planner compares the awareness |
| Answer» B. the planner compares the plan’s profits | |
| 240. |
______ media is the oldest media form. |
| A. | |
| B. | Television |
| C. | Internet |
| D. | OOH |
| Answer» B. Television | |
| 241. |
___________ decisions are the decisions about timing, continuity and size of ads. |
| A. | Scheduling |
| B. | Reach |
| C. | Frequency |
| D. | Flexibility |
| Answer» B. Reach | |
| 242. |
If media planners want to market products _______, they will select all-India newspapers and magazines. |
| A. | globally |
| B. | properly |
| C. | regionally |
| D. | nationally |
| Answer» E. | |
| 243. |
GVT Formula is |
| A. | Reach x Frequency |
| B. | Reach (000’s) x Frequency |
| C. | Reach x Frequency (000’s) |
| D. | Reach (000’s) x TRP |
| Answer» C. Reach x Frequency (000’s) | |
| 244. |
What is the full form of BARC? |
| A. | Broadcast Audience Research Council |
| B. | Broadcast Audience Review Council |
| C. | Broadcast Audience Research Committee |
| D. | Broadcast Audience Review Committee |
| Answer» B. Broadcast Audience Review Council | |
| 245. |
______ satellite cable network study is a method of providing consumers with access to TV programmes via coaxial cables or through optical fibre cable. |
| A. | National Readership Survey |
| B. | NRS |
| C. | National Television Study |
| D. | ADMAR |
| Answer» E. | |
| 246. |
It refers to a pattern of advertising in a media schedule. |
| A. | Message weight |
| B. | Codes |
| C. | continuity |
| D. | Schedule |
| Answer» D. Schedule | |
| 247. |
What is the value of CPT, if the cost of advertisement is 92000 and universe/circulation is 2,70,000? |
| A. | 340.64 |
| B. | 350.64 |
| C. | 340.74 |
| D. | 320.84 |
| Answer» D. 320.84 | |
| 248. |
_____ is the one who leads the editorial team assign stories and represents the editorial team in important matters. |
| A. | Editor in Chief |
| B. | Art Director |
| C. | Production Artistists |
| D. | Copywriter |
| Answer» B. Art Director | |
| 249. |
When the ad size is small, we need more______ |
| A. | Schedules |
| B. | cumulative reach |
| C. | reach |
| D. | frequency |
| Answer» E. | |
| 250. |
Strategy of running campaign steadily with intermittent increase in advertising at certain intervals. |
| A. | Continuous |
| B. | pulsing |
| C. | discontinuous |
| D. | Flighting |
| Answer» C. discontinuous | |