MCQOPTIONS
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MCQOPTIONS
This section includes 94 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 51. |
In the product life cycle decline stage, the marketing objective is to |
| A. | create product awareness |
| B. | maximize the market share |
| C. | defend market share and profits |
| D. | reduce expenditure |
| Answer» E. | |
| 52. |
The market segmentation based on customers race and nationality is an example of |
| A. | geographic segmentation |
| B. | demographic segmentation |
| C. | psychographic segmentation |
| D. | behavioral segmentation |
| Answer» C. psychographic segmentation | |
| 53. |
In the 'introduction stage' of product life cycle, the cost per customer is |
| A. | high |
| B. | low |
| C. | average |
| D. | moderate |
| Answer» B. low | |
| 54. |
The third step in personal selling process after completion of pre-approach step is to |
| A. | prospecting and qualifying |
| B. | handling objections |
| C. | approach |
| D. | presentation and demonstration |
| Answer» D. presentation and demonstration | |
| 55. |
The major strategies regarding promotion mix are |
| A. | pull and push strategy |
| B. | rational and moral selling strategy |
| C. | direct strategy |
| D. | indirect strategy |
| Answer» B. rational and moral selling strategy | |
| 56. |
In the product life cycle introductory stage, the marketing objective is to |
| A. | create product awareness |
| B. | maximize the market share |
| C. | defend market share and profits |
| D. | reduce expenditure |
| Answer» B. maximize the market share | |
| 57. |
The broad categories of communication channels are |
| A. | personal communication channels |
| B. | irrational communication channels |
| C. | non-personal communication channels |
| D. | Both a and c |
| Answer» E. | |
| 58. |
The process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as |
| A. | marketing logistics network |
| B. | supply chain management |
| C. | delivery network |
| D. | physical distribution network |
| Answer» C. delivery network | |
| 59. |
The theme of the message content which is related to self-interest of audience is classified as |
| A. | irrational appeal |
| B. | moral appeal |
| C. | rational appeal |
| D. | emotional appeal |
| Answer» D. emotional appeal | |
| 60. |
The tests in test marketing are |
| A. | controlled test markets |
| B. | simulated test markets |
| C. | free test markets |
| D. | Both a and b |
| Answer» E. | |
| 61. |
Considering non-personal communication channels, the social networking sites, e-mail and company Websites are considered as |
| A. | broadcast media |
| B. | display media |
| C. | online media |
| D. | print media |
| Answer» D. print media | |
| 62. |
The widely accepted and currently popular style in specific or given field of art is called |
| A. | fashion |
| B. | fads |
| C. | followers |
| D. | customs |
| Answer» B. fads | |
| 63. |
In the 'decline stage of product life cycle' the per customer cost is |
| A. | high |
| B. | low |
| C. | average |
| D. | moderate |
| Answer» C. average | |
| 64. |
The sales force structure in which a sales representatives works to sell specific items of product line is classified as |
| A. | indirect sales force structure |
| B. | territorial sales force structure |
| C. | customer sales force structure |
| D. | product sales force structure |
| Answer» E. | |
| 65. |
The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as |
| A. | integrated marketing communications |
| B. | integrated strategic channels |
| C. | integrated outbound channels |
| D. | none of the above |
| Answer» B. integrated strategic channels | |
| 66. |
The new brands a company develops with its own resources and R&D efforts are called |
| A. | new products |
| B. | existing products |
| C. | acquisition |
| D. | mergers |
| Answer» B. existing products | |
| 67. |
The 'marketing strategy statement' third part consists of |
| A. | target market |
| B. | planned value proposition |
| C. | sales, profit goals, market share |
| D. | developing mission statement |
| Answer» D. developing mission statement | |
| 68. |
In the product life cycle growth stage, the marketing objective is to |
| A. | create product awareness |
| B. | maximize the market share |
| C. | defend market share and profits |
| D. | reduce expenditure |
| Answer» C. defend market share and profits | |
| 69. |
The PLC stage in which the distribution and promotion expenses are uncover able because of low profits is referred as |
| A. | introductory stage |
| B. | business analysis stage |
| C. | market analysis stage |
| D. | product marketing stage |
| Answer» B. business analysis stage | |
| 70. |
The competitors in the introductory stage of product life cycle are |
| A. | few |
| B. | continuously growing |
| C. | stable but declining |
| D. | none of the above |
| Answer» B. continuously growing | |
| 71. |
The marketing logistics are also called as |
| A. | physical distribution |
| B. | supply chain management |
| C. | exclusive distribution |
| D. | exclusive dealing |
| Answer» B. supply chain management | |
| 72. |
The type of channel arrangement includes |
| A. | conventional distribution channel |
| B. | horizontal marketing system |
| C. | vertical marketing system |
| D. | Both a and c |
| Answer» E. | |
| 73. |
The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called |
| A. | percentage of sales method |
| B. | affordable method |
| C. | competitive parity method |
| D. | objective and task method |
| Answer» E. | |
| 74. |
The new competitors will enter in the market in the PLC stage called |
| A. | growth stage |
| B. | lately buying stage |
| C. | segmenting stage |
| D. | targeting stage |
| Answer» B. lately buying stage | |
| 75. |
The system which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called |
| A. | vertical management |
| B. | horizontal management |
| C. | marketing channel management |
| D. | distribution management |
| Answer» D. distribution management | |
| 76. |
If the fast food chain has conflict to some of its franchises then this conflict is considered as |
| A. | steep conflict |
| B. | slope conflict |
| C. | vertical conflict |
| D. | horizontal conflict |
| Answer» E. | |
| 77. |
The strategy of distribution in which seller limits its dealers to not to sell any competitors products is classified as |
| A. | exclusive distribution |
| B. | exclusive dealing |
| C. | inclusive distribution |
| D. | intensive distribution |
| Answer» C. inclusive distribution | |
| 78. |
The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called |
| A. | promotion mix |
| B. | marketing communication mix |
| C. | strategic buyer behavior mix |
| D. | Both a and b |
| Answer» E. | |
| 79. |
The form of distribution system in which one firm setup more than one marketing channel to reach more than one customer segment is classified as |
| A. | multichannel distribution system |
| B. | multichannel system |
| C. | multiple intermediary system |
| D. | multiple manufacturing franchises |
| Answer» B. multichannel system | |
| 80. |
Finding new ways to create more satisfying products for customers is called |
| A. | customer centered product development |
| B. | team based product development |
| C. | systematic product development |
| D. | concentration based development |
| Answer» B. team based product development | |
| 81. |
The PLC stage which experience increased marketing outlays is said to be |
| A. | maturity stage |
| B. | predictive stage |
| C. | improved market stage |
| D. | profit achieved stage |
| Answer» B. predictive stage | |
| 82. |
The market segmented on the basis of knowledge level of customers regarding such as 'unaware, aware, interested and desirous customers' is included in |
| A. | geographic segmentation |
| B. | demographic segmentation |
| C. | psychographic segmentation |
| D. | behavioral segmentation |
| Answer» E. | |
| 83. |
The overlapping of steps for more efficient and effective product development with closely working departments is classified as |
| A. | customer centered product development |
| B. | team based product development |
| C. | systematic product development |
| D. | concentrated product development |
| Answer» C. systematic product development | |
| 84. |
The customers, distributors and suppliers collectively provide ideas for new-product development are classified as |
| A. | idea's external sources |
| B. | acquisition of ideas |
| C. | primary sources |
| D. | secondary sources |
| Answer» B. acquisition of ideas | |
| 85. |
In marketing channels, the conflict occurs in marketing channels working at same level is classified as |
| A. | steep conflict |
| B. | slope conflict |
| C. | vertical conflict |
| D. | horizontal conflict |
| Answer» E. | |
| 86. |
If the company A works through website and sell its handbags only having no outlets anywhere then channel used by company A is called |
| A. | flexible channel |
| B. | static channel |
| C. | direct channel |
| D. | indirect channel |
| Answer» D. indirect channel | |
| 87. |
The fifth step in the process of new product development is |
| A. | business analysis |
| B. | analyzing marketing strategy |
| C. | deciding marketing medium |
| D. | attracting new engineers |
| Answer» B. analyzing marketing strategy | |
| 88. |
In marketing intermediaries, the way of distribution in which few dealers distribute company's product in selective territories is classified as |
| A. | selective distribution |
| B. | intensive distribution |
| C. | inclusive distribution |
| D. | exclusive distribution |
| Answer» E. | |
| 89. |
The network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as |
| A. | supply chain management |
| B. | marketing channels |
| C. | delivery channels |
| D. | value delivery network |
| Answer» E. | |
| 90. |
The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as |
| A. | horizontal marketing system |
| B. | vertical marketing system |
| C. | static marketing system |
| D. | flexible marketing system |
| Answer» B. vertical marketing system | |
| 91. |
The new-product development process consists of detailed steps and number of steps are |
| A. | Five steps |
| B. | Six steps |
| C. | Seven steps |
| D. | Eight steps |
| Answer» E. | |
| 92. |
The set of organizations interdependent on each other that help in making market offerings available to customer are called |
| A. | interactive channels |
| B. | marketing channels |
| C. | pricing channels |
| D. | basing point channels |
| Answer» C. pricing channels | |
| 93. |
The kind of channel arrangement in which the retailers, wholesalers and producers act as a single system is classified as |
| A. | conventional distribution channel |
| B. | horizontal marketing system |
| C. | vertical marketing system |
| D. | static distribution channel |
| Answer» D. static distribution channel | |
| 94. |
The marketing channels are considered as part of |
| A. | wholesaler-customer delivery network |
| B. | customer-value delivery network |
| C. | retailer-wholesaler delivery network |
| D. | customer-retailer delivery network |
| Answer» C. retailer-wholesaler delivery network | |