MCQOPTIONS
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MCQOPTIONS
This section includes 305 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor of Mass Media (BMM) knowledge and support exam preparation. Choose a topic below to get started.
| 201. |
_____ refers to a method for scheduling media in which the airwaves (both cable and network TV channels) are flooded to make it virtually impossible to miss the ads. |
| A. | Blinking |
| B. | Flighting |
| C. | Pulsing |
| D. | Bursting |
| Answer» B. Flighting | |
| 202. |
Media planning has a much greater role today in the advertising industry than it did 15 years ago. |
| A. | Unsuitable Statement |
| B. | Wrong Statement |
| C. | Immoral Statement |
| D. | Correct statement |
| Answer» E. | |
| 203. |
In terms of media planning, which of the following refers to effective reach? |
| A. | The duration of an advertising message or campaign over a given period of time |
| B. | The average number of times individuals or homes are exposed to the medium |
| C. | The total size of the audience for a set of ads or an entire campaign |
| D. | A measure of the number or percentage of the audience who receive enough exposures to truly receive the message |
| Answer» E. | |
| 204. |
In terms of message-distribution objectives, which of the following is a definition of reach? |
| A. | It refers to a measure of the intensity of a schedule based on repeated exposures to the medium. |
| B. | It refers to total size of the audience for a set of ads or an entire campaign. |
| C. | It refers to the total number of unique people exposed to a medium during a given period of time. |
| D. | It refers to the duration of an advertising message or campaign over a given period of time |
| Answer» D. It refers to the duration of an advertising message or campaign over a given period of time | |
| 205. |
Most of the mobile advertising solution providers typically brought in their technology with direct relationship with agencies or__________. |
| A. | publishers |
| B. | advertisers |
| C. | subscribers |
| D. | analysts. |
| Answer» C. subscribers | |
| 206. |
Reach of newspaper is seen through _____ |
| A. | readership |
| B. | distribution |
| C. | discounted |
| D. | circulation |
| Answer» E. | |
| 207. |
_____ advertising is a type of online advertising that comes in several forms including banner ads, rich media and more. |
| A. | Display |
| B. | Indoor |
| C. | Primary |
| D. | Secondary |
| Answer» B. Indoor | |
| 208. |
Clutter is defined as_________ |
| A. | Coarse paper stock |
| B. | A promotional tool |
| C. | A faulty broadband connection |
| D. | An overabundance of messages |
| Answer» E. | |
| 209. |
Media ________ selects the best combination of media vehicles. |
| A. | budgeting |
| B. | strategy |
| C. | mix |
| D. | none |
| Answer» D. none | |
| 210. |
An organization can offer standard products at acceptable levels of quality, yet still generate above-average profit margin by adopting _____________ |
| A. | Differentiation |
| B. | Focus Strategy |
| C. | Cost leadership |
| D. | Market follower strategy |
| Answer» D. Market follower strategy | |
| 211. |
Economies of scale save a company money because they enable the company to |
| A. | Make a large variety of products |
| B. | Make many copies of a product |
| C. | Scale down the size of their products |
| D. | Charge higher prices than their competitors |
| Answer» C. Scale down the size of their products | |
| 212. |
______________ the appropriate market segment has become ever more important when carrying out e-branding campaigns. |
| A. | Segmenting |
| B. | Positioning |
| C. | Targeting |
| D. | Implementing |
| Answer» D. Implementing | |
| 213. |
The job of is to determine the best combination of media to achieve the marketing campaign. |
| A. | media plan |
| B. | media strategy |
| C. | media mix |
| D. | media budget |
| Answer» D. media budget | |
| 214. |
media aims at reaching target audience . |
| A. | large |
| B. | small |
| C. | limited |
| D. | local |
| Answer» B. small | |
| 215. |
Media scheduling and the development of creative materials must be integrated so that a company does not miss opportunities for reaching the right ______________ , at the right time, in dynamic ways. |
| A. | manufactures |
| B. | customers |
| C. | audience |
| D. | individuals |
| Answer» D. individuals | |
| 216. |
Companies employ the elements of the _____ (product concept, target audience, advertising message, and communications media) to devise strategies to achieve advertising objectives. |
| A. | Synergistic approach |
| B. | Creative mix |
| C. | Advertising impression |
| D. | Advertising response curve |
| Answer» C. Advertising impression | |
| 217. |
Media scheduling and the development of creative materials must be integrated so that a company does not miss opportunities for reaching the right ______________ , at the right time, in dynamic ways. |
| A. | manufactures |
| B. | customers |
| C. | audience |
| D. | individuals |
| Answer» D. individuals | |
| 218. |
Advertisers use many factors other than the ______________ in their media analyses and plans. |
| A. | activities |
| B. | audience |
| C. | attributes |
| D. | influntials |
| Answer» C. attributes | |
| 219. |
Advertisers use many factors other than the-------------in their media analyses and plans. |
| A. | activities |
| B. | audience |
| C. | attributes |
| D. | influential |
| Answer» C. attributes | |
| 220. |
In terms of media/government relationships in the world today, the media in most countries are |
| A. | Government owned and operated |
| B. | Privately owned and government controlled |
| C. | Privately owned and free from government control |
| D. | Mixed in terms of government and private ownership and control |
| Answer» E. | |
| 221. |
__________ services are agencies that specialize in buying time and space. |
| A. | Media selling |
| B. | Media planning |
| C. | Media buying |
| D. | Media organizing. |
| Answer» D. Media organizing. | |
| 222. |
In terms of the increasing complexity in media buying and selling, _____ often employ(s) communications vehicles outside traditional media planning, such as public relations activities, sales promotion, and direct marketing. |
| A. | Mixed-media approaches |
| B. | Recency planning |
| C. | Pulsing |
| D. | Value added packages |
| Answer» E. | |
| 223. |
In terms of the scope of media-planning activities, which of the following is the purpose of the situation analysis? |
| A. | To determine what to communicate through ads |
| B. | To understand the marketing problem |
| C. | To compare and select the best media within broad classes |
| D. | To tr |
| Answer» B. To understand the marketing problem | |
| 224. |
The more media vehicles used with lots of different programs with more messages leaves the consumes in a ______________. |
| A. | fragmentation |
| B. | isolation |
| C. | composition |
| D. | clutter |
| Answer» E. | |
| 225. |
The challenge of media planning is becoming greater because the number of ways to send brand messages is ______________. |
| A. | decreasing |
| B. | complicated |
| C. | increasing |
| D. | competitive |
| Answer» D. competitive | |
| 226. |
Media ----------------- is a primary goal of advertising media planning and buying. |
| A. | flexibility |
| B. | expansion |
| C. | frequency |
| D. | efficiency |
| Answer» E. | |
| 227. |
Reach is defined as? |
| A. | Insufficient exposure to the target audience |
| B. | The Number of times a reader is exposed to a message |
| C. | The total number of duplicated exposures |
| D. | The total number of unduplicated exposures |
| Answer» E. | |
| 228. |
Organizational values are important because they: |
| A. | Help shape mission statements |
| B. | Help increase sales |
| C. | Help guide behavior and the recruitment and selection decisions |
| D. | Help define market research |
| Answer» D. Help define market research | |
| 229. |
This is something that at some time in the future may destabilize and/or reduce the potential performance of the organization: |
| A. | Threat |
| B. | Strength |
| C. | Weakness |
| D. | Opportunities |
| Answer» B. Strength | |
| 230. |
We know that media is reaching more people but there are smaller audience in each channel because there are so many___________. |
| A. | tradition |
| B. | fragmentation |
| C. | identification |
| D. | seggregation |
| Answer» C. identification | |
| 231. |
We know that media is reaching more people but there are smaller audience in each channel because there are so many___________. |
| A. | tradition |
| B. | fragmentation |
| C. | identification |
| D. | seggregation |
| Answer» C. identification | |
| 232. |
Television has been used as an advertising medium nearly since the day the device was introduced at the New York World's Fair in _____. |
| A. | 1939 |
| B. | 1940 |
| C. | 1942 |
| D. | 1950 |
| Answer» B. 1940 | |
| 233. |
Large organizations create ______________, which assume the role of a separate company and create their own strategies and plans in order to achieve their corporate goals and contribution to the overall organization. |
| A. | Marketing Objectives |
| B. | Strategic Business Units |
| C. | Marketing Activities |
| D. | Business Development Units |
| Answer» C. Marketing Activities | |
| 234. |
______________ have different expectations and different relationships with companies from which they purchase products and services. |
| A. | Hetrogenous Consumers |
| B. | Homogenous Consumers |
| C. | Cyber Consumers |
| D. | Diverse Consumers |
| Answer» D. Diverse Consumers | |
| 235. |
___________ has been the first to launch an innovative media buying / selling technique, through its lastminute inventory.com, which auctions unsold media space online. |
| A. | Madison media |
| B. | Mudra Max |
| C. | Dentsu India |
| D. | JWT India |
| Answer» D. JWT India | |
| 236. |
______________ have different expectations and different relationships with companies from which they purchase products and services. |
| A. | Hetrogenous Consumers |
| B. | Homogenous Consumers |
| C. | Cyber Consumers |
| D. | Diverse Consumers |
| Answer» D. Diverse Consumers | |
| 237. |
___________ has been the first to launch an innovative media buying / selling technique, through its lastminute inventory.com, which auctions unsold media space online. |
| A. | Madison media |
| B. | Mudra Max |
| C. | Dentsu India |
| D. | JWT India |
| Answer» D. JWT India | |
| 238. |
The Strategic Marketing Planning process consists of a series of logical steps and these steps can be aggregated into four phases. Which of the following is not included in the phases of the strategic marketing planning? |
| A. | Defining marketing strategy |
| B. | Setting the right mission and corporate goals |
| C. | Reviewing the current situations |
| D. | Formulating Strategy |
| Answer» B. Setting the right mission and corporate goals | |
| 239. |
________________ is the process that helps managers understand the nature of the industry, the way firms behave competitively within the industry, and how competition is generally undertaken. |
| A. | Market needs analysis |
| B. | Portfolio analysis |
| C. | Strategic market analysis |
| D. | Organizational analysis |
| Answer» D. Organizational analysis | |
| 240. |
Media are the bridges that carry messages back and forth between companies and ______________. |
| A. | consumers |
| B. | customers |
| C. | prospects |
| D. | influencers. |
| Answer» C. prospects | |
| 241. |
______________ are filled with videos, podcasts, Really simple syndication (RSS) feeds for targeted news and information, downloadable images, and presentations. |
| A. | Online newsrooms |
| B. | Websites |
| C. | Mobile advertising |
| D. | Interactive newsrooms. |
| Answer» E. | |
| 242. |
The ______________ is the biggest possible medium and has the quickest and the deepest reach throughout the globe. |
| A. | web |
| B. | TV |
| C. | radio |
| D. | outdoor |
| Answer» B. TV | |
| 243. |
The _________________ process commences at corporate level. Here the organization sets out its overall mission, purpose, and values. |
| A. | Researching |
| B. | Strategic Planning |
| C. | Controlling |
| D. | Managing |
| Answer» C. Controlling | |
| 244. |
The represent the dominant majority in the society |
| A. | audience |
| B. | people |
| C. | editorial |
| D. | mass audience |
| Answer» E. | |
| 245. |
Unethical advertising is business. |
| A. | good |
| B. | excellent |
| C. | ethical |
| D. | bad |
| Answer» E. | |
| 246. |
Broad media class is a for carrying the advertisers message to the target audience. |
| A. | trick |
| B. | vehicle |
| C. | cart |
| D. | place |
| Answer» C. cart | |
| 247. |
refers to the special interest group in the society. |
| A. | specialized audience |
| B. | normal audience |
| C. | target audience |
| D. | fixed audience |
| Answer» B. normal audience | |
| 248. |
is challenge of media planning. |
| A. | media options |
| B. | low income |
| C. | human resource |
| D. | loans |
| Answer» B. low income | |
| 249. |
evaluation of data can be achieved through media research. |
| A. | baised |
| B. | unbaised |
| C. | unclear |
| D. | wrong |
| Answer» C. unclear | |
| 250. |
ABC stands for . |
| A. | american broadcastcompany |
| B. | automaticbrightness control |
| C. | absolute braincontrol |
| D. | audit bureau of circulation |
| Answer» E. | |