305 + Mcqs in Media Planning Page 4 McqOptions

151.	Digit al technology is changing the way------ relate to products and markets.
A.	manufactures
B.	consumer
C.	dealers
D.	industry
Answer» C. dealers

Discussion

152.	This type of growth refers to concentrating activities on markets and/or products that are familiar:
A.	Diversification
B.	Condensive
C.	Integrative
D.	Intensive
Answer» E.

Discussion

153.	Cyber consumers are not ---------- _
A.	active
B.	passive
C.	homogeneous
D.	heterogeneous
Answer» D. heterogeneous

Discussion

154.	Creating and securing a brand name in the physical world requires extensive marketing. ______________.
A.	Research
B.	strategy
C.	effort
D.	media
Answer» B. strategy

Discussion

155.	_________ use external external comparison .
A.	traffic
B.	print
C.	benchmarking
D.	xerox
Answer» D. xerox

Discussion

156.	Which of the following would not be involved in setting media objectives?
A.	Geographic
B.	Frequency
C.	Reach
D.	Low involvement purchase decisions
Answer» E.

Discussion

157.	_____ measures the intensity of a media schedule, based on repeated exposures to the medium or the program.
A.	Frequency
B.	Reach
C.	Rating
D.	Gross impression
Answer» B. Reach

Discussion

158.	Costly brand enjoy higher _____
A.	visibility
B.	profit
C.	sales
D.	none
Answer» B. profit

Discussion

159.	. _________ use external external comparison .
A.	traffic
B.	print
C.	benchmarking
D.	xerox
Answer» D. xerox

Discussion

160.	Media selections and scheduling decisions associated with delivering advertising constitute a
A.	Media Plan
B.	Message Weight
C.	Media Kit
D.	Problem Solving Equation
Answer» B. Message Weight

Discussion

161.	Creating and securing a brand name in the physical world requires extensive marketing.-----------
A.	Research
B.	strategy
C.	effort
D.	media
Answer» B. strategy

Discussion

162.	The merits of radio advertising are
A.	Human touch
B.	Not mass coverage
C.	Not selectivity
D.	Group Coverage
Answer» B. Not mass coverage

Discussion

163.	The estimated number of people an advertisement reaches is called
A.	Impressions
B.	Subscriptions
C.	Metrics
D.	Newsstand Purchases
Answer» B. Subscriptions

Discussion

164.	Solus readers are ______ to the publication .
A.	loyal
B.	disloyal
C.	indifferent
D.	different
Answer» B. disloyal

Discussion

165.	Trade publication is otherwise called as ___________
A.	Vertical Publication
B.	Horizontal Publication
C.	Parallel Publication
D.	Yellow Publication
Answer» C. Parallel Publication

Discussion

166.	_____ is a publication that mostly covers one main topic.
A.	Newsletter
B.	Newspaper
C.	Magazine
D.	Letter
Answer» B. Newspaper

Discussion

167.	Cyber consumers are not _
A.	Heterogeneous
B.	segmented
C.	mass
D.	homogeneous
Answer» E.

Discussion

168.	The average magazine draws half of its revenue from ______________ and half from circulation.
A.	marketing
B.	audience
C.	subscribers
D.	advertising
Answer» E.

Discussion

169.	Media scheduling is a very next managerial task, once the _______ is developed
A.	Media plan
B.	Research
C.	Media mix
D.	Deep impact
Answer» D. Deep impact

Discussion

170.	Advertising to todays consumers, we need to look beyond the ______________ media of print, radio, and television.
A.	traditional
B.	non - traditional
C.	social
D.	new
Answer» B. non - traditional

Discussion

171.	Psychographic profiles would include
A.	The generation to which the consumer belongs
B.	The lifestyle habits, attitudes and values of the consumer
C.	The post code of the consumer
D.	Pattern of messaging
Answer» C. The post code of the consumer

Discussion

172.	A type of publication whereby the content is primarily focused on one particular type of Business or Industry is called as
A.	Horizontal Publication
B.	Parallel Publication
C.	Trade Publication
D.	Yellow Publication
Answer» D. Yellow Publication

Discussion

173.	Scheduling in ______________can help avoid the irritation factor and can keep an advertising campaign freshers for a longer time.
A.	continuity
B.	random
C.	waves
D.	avails
Answer» D. avails

Discussion

174.	Scheduling in ----------------- can help avoid the irritation factor and can keep an advertising campaign fresher for a longer time.
A.	continuity
B.	random
C.	waves
D.	avails
Answer» D. avails

Discussion

175.	Frequency of ______________describes the number of times that your advertisement appears in the media.
A.	continuity
B.	exposure
C.	repetition
D.	insertion
Answer» E.

Discussion

176.	Frequency of describes the number of times that your advertisement appears in the media.
A.	continuity
B.	exposure
C.	repetition
D.	D. insertion
Answer» E.

Discussion

177.	The merits of newspaper as a medium of advertising are:
A.	Wide coverage
B.	Quick response
C.	Regularity and frequency
D.	All of the above
Answer» E.

Discussion

178.	The _____ measures the sales strength of a brand in a particular area.
A.	Brand Development Index
B.	Broad Development Index
C.	Bran
D.	Developed Index
Answer» B. Broad Development Index

Discussion

179.	Online marketing of all types offers superior measurability and trackability in comparison to traditional ______________.
A.	media
B.	tactics
C.	research
D.	information
Answer» C. research

Discussion

180.	Advertising to todays consumers, we need to look beyond the ______________ media of print, radio, and television.
A.	traditional
B.	non - traditional
C.	social
D.	new
Answer» B. non - traditional

Discussion

181.	A type of publication whereby the content is primarily focused on one particular type of Business or Industry is called as
A.	Horizontal Publication
B.	Parallel Publication
C.	Trade Publication
D.	Yellow Publication
Answer» D. Yellow Publication

Discussion

182.	The average magazine draws half of its revenue from ------- and half from circulation.
A.	Marketing
B.	Audience
C.	subscribers
D.	advertising
Answer» E.

Discussion

183.	The advertising industry is passing through a transition phase with the emergence of the------------ media.
A.	television
B.	online
C.	interactive
D.	information
Answer» C. interactive

Discussion

184.	The media planners task is challenging because it must typically
A.	Watch much TV
B.	Have knowledge of traditional as well as emerging and converging forms of media
C.	Monitor all social sites
D.	Know everything about newspapers
Answer» C. Monitor all social sites

Discussion

185.	______________ refers to the number of people that will be exposed to a media vehicle at least once during a given period of time.
A.	Frequency
B.	Reach
C.	CPM
D.	CPP
Answer» C. CPM

Discussion

186.	In _____ advertising messages are provided either with or without the consent of the mobile owner.
A.	Push
B.	Pull
C.	Broad
D.	UP
Answer» B. Pull

Discussion

187.	The ______________ should be the formal summation of the advertising task that the media planner will take on to a solution.
A.	media brief
B.	media expansion
C.	media buying
D.	media selling
Answer» B. media expansion

Discussion

188.	The ______________ should be the formal summation of the advertising task that the media planner will take on to a solution.
A.	media brief
B.	media expansion
C.	media buying
D.	media selling
Answer» B. media expansion

Discussion

189.	The ---------- should be the formal summation of the advertising task that the media planner will take on to a solution.
A.	media brief
B.	media expansion
C.	media buying
D.	media selling
Answer» B. media expansion

Discussion

190.	Distribution of message materials from agency to contracted media is called ______________.
A.	media research
B.	media management
C.	media traffic
D.	agency billing.
Answer» D. agency billing.

Discussion

191.	Frequency is defined as?
A.	The total number of duplicated exposures
B.	Three exposures to the target audience
C.	All possible exposures to a target audience
D.	The number of times a reader is exposed to a message
Answer» E.

Discussion

192.	In India media buyers and advertisers go mostly by______________ data to gauge which websites to include in their media plan.
A.	com score
B.	URL
C.	page views
D.	click
Answer» B. URL

Discussion

193.	______________ advertising is a type of online advertising commonly used for content based websites.
A.	Interactive
B.	Contextual
C.	Traditional
D.	Corporate.
Answer» C. Traditional

Discussion

194.	The talking newspaper innovative ad campaign was conceived by the Mudra Group for ______________.
A.	Bru Gold
B.	HCL computers
C.	Barista Lavazza
D.	Volkswagen
Answer» E.

Discussion

195.	_____ Ads have short media life .
A.	display
B.	TV
C.	Magazine
D.	none
Answer» C. Magazine

Discussion

196.	Vehicles dealing with particular areas of interest, such as sports, hobbies or finance, are the ones most likely to have lifestyle and product - usage data in addition to______________ profiles.
A.	media
B.	demographic
C.	audience
D.	brand
Answer» C. audience

Discussion

197.	Customers'______________ have become the order of the day.
A.	endorsement
B.	information
C.	awareness
D.	knowledge
Answer» B. information

Discussion

198.	Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a ______________ context.
A.	geographic
B.	natural
C.	confined
D.	cultural
Answer» E.

Discussion

199.	_____ refers to a method for scheduling media in which the airwaves (both cable and network TV channels) are flooded to make it virtually impossible to miss the ads.
A.	Blinking
B.	Flighting
C.	Pulsing
D.	Bursting
Answer» B. Flighting

Discussion

200.	______________ refers to the average number of times an individual within target audience is exposed to a media vehicle during a given period of time.
A.	Frequency
B.	Reach
C.	Continuity
D.	CPM
Answer» B. Reach

Discussion

Explore topic-wise MCQs in Bachelor of Mass Media (BMM).

Digit al technology is changing the way------ relate to products and markets.

This type of growth refers to concentrating activities on markets and/or products that are familiar:

Cyber consumers are not ---------- _

Creating and securing a brand name in the physical world requires extensive marketing. ______________.

_________ use external external comparison .

Which of the following would not be involved in setting media objectives?

_____ measures the intensity of a media schedule, based on repeated exposures to the medium or the program.

Costly brand enjoy higher _____

. _________ use external external comparison .

Media selections and scheduling decisions associated with delivering advertising constitute a

Creating and securing a brand name in the physical world requires extensive marketing.-----------

The merits of radio advertising are

The estimated number of people an advertisement reaches is called

Solus readers are ______ to the publication .

Trade publication is otherwise called as ___________

_____ is a publication that mostly covers one main topic.

Cyber consumers are not _

The average magazine draws half of its revenue from ______________ and half from circulation.

Media scheduling is a very next managerial task, once the _______ is developed

Advertising to todays consumers, we need to look beyond the ______________ media of print, radio, and television.

Psychographic profiles would include

A type of publication whereby the content is primarily focused on one particular type of Business or Industry is called as

Scheduling in ______________can help avoid the irritation factor and can keep an advertising campaign freshers for a longer time.

Scheduling in ----------------- can help avoid the irritation factor and can keep an advertising campaign fresher for a longer time.

Frequency of ______________describes the number of times that your advertisement appears in the media.

Frequency of describes the number of times that your advertisement appears in the media.

The merits of newspaper as a medium of advertising are:

The _____ measures the sales strength of a brand in a particular area.

Online marketing of all types offers superior measurability and trackability in comparison to traditional ______________.

Advertising to todays consumers, we need to look beyond the ______________ media of print, radio, and television.

A type of publication whereby the content is primarily focused on one particular type of Business or Industry is called as

The average magazine draws half of its revenue from ------- and half from circulation.

The advertising industry is passing through a transition phase with the emergence of the------------ media.

The media planners task is challenging because it must typically

______________ refers to the number of people that will be exposed to a media vehicle at least once during a given period of time.

In _____ advertising messages are provided either with or without the consent of the mobile owner.

The ______________ should be the formal summation of the advertising task that the media planner will take on to a solution.

The ______________ should be the formal summation of the advertising task that the media planner will take on to a solution.

The ---------- should be the formal summation of the advertising task that the media planner will take on to a solution.

Distribution of message materials from agency to contracted media is called ______________.

Frequency is defined as?

In India media buyers and advertisers go mostly by______________ data to gauge which websites to include in their media plan.

______________ advertising is a type of online advertising commonly used for content based websites.

The talking newspaper innovative ad campaign was conceived by the Mudra Group for ______________.

_____ Ads have short media life .

Vehicles dealing with particular areas of interest, such as sports, hobbies or finance, are the ones most likely to have lifestyle and product - usage data in addition to______________ profiles.

Customers'______________ have become the order of the day.

Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a ______________ context.

_____ refers to a method for scheduling media in which the airwaves (both cable and network TV channels) are flooded to make it virtually impossible to miss the ads.

______________ refers to the average number of times an individual within target audience is exposed to a media vehicle during a given period of time.