MCQOPTIONS
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MCQOPTIONS
This section includes 1437 Mcqs, each offering curated multiple-choice questions to sharpen your General Management knowledge and support exam preparation. Choose a topic below to get started.
| 1051. |
The customer classification depends on |
| A. | Potential profitability |
| B. | Projected loyalty |
| C. | Both a and b |
| D. | None of above |
| Answer» D. None of above | |
| 1052. |
The Company is able to respond customers by customizing market offering on one to one basis is classified as |
| A. | mass customization |
| B. | individual empowerment |
| C. | super segments |
| D. | customaries |
| Answer» D. customaries | |
| 1053. |
The activities in researching and developing with high quality is the part of |
| A. | the customer acquisition process |
| B. | the new-offering process |
| C. | the product-sensing process |
| D. | the fulfill management process |
| Answer» C. the product-sensing process | |
| 1054. |
In 'Butterflies' group, the customer needs and company's market offering has |
| A. | Good fit |
| B. | Little fit |
| C. | Strong fit |
| D. | Limited fit |
| Answer» B. Little fit | |
| 1055. |
The classic example of economic community is |
| A. | World Bank |
| B. | international monetary fund |
| C. | European Union |
| D. | all of above |
| Answer» D. all of above | |
| 1056. |
The market which is segmented on the basis of 'readiness stage' is best classified as |
| A. | geographic segmentation |
| B. | demographic segmentation |
| C. | psychographic segmentation |
| D. | behavioral segmentation |
| Answer» E. | |
| 1057. |
The market segmented on the basis of 'loyalty status of customers toward brands' is best classified as |
| A. | geographic segmentation |
| B. | demographic segmentation |
| C. | psychographic segmentation |
| D. | behavioral segmentation |
| Answer» E. | |
| 1058. |
The VALS segmentation main framework dimensions are |
| A. | consumer motivation |
| B. | consumer resources |
| C. | consumer solicitation |
| D. | Both a and b |
| Answer» E. | |
| 1059. |
The planning of marketing tactics, merchandising and customer services is the part of |
| A. | strategic marketing plan |
| B. | market opportunities |
| C. | tactical marketing plan |
| D. | firm's financial plan |
| Answer» D. firm's financial plan | |
| 1060. |
According to loyalty status, the marketer's divide brand loyalty into groups do not include |
| A. | hard-core loyal |
| B. | split loyal |
| C. | shifting loyal |
| D. | non-switchers |
| Answer» E. | |
| 1061. |
The network of specific suppliers and distributors to create superior value is called |
| A. | supply chain |
| B. | value chain |
| C. | product chain |
| D. | marketing chain |
| Answer» B. value chain | |
| 1062. |
The 'market-development strategy' is used to gain market share |
| A. | current products in new market |
| B. | new products for new markets |
| C. | new products in new market |
| D. | current product in current market |
| Answer» B. new products for new markets | |
| 1063. |
The Company's core business process includes |
| A. | customer acquisition process |
| B. | market sensing process |
| C. | CRM process |
| D. | all of the above |
| Answer» E. | |
| 1064. |
The first phase of value creation in sequence is |
| A. | choosing the value |
| B. | providing the value |
| C. | communicating the value |
| D. | making the superior product |
| Answer» B. providing the value | |
| 1065. |
The direct marketing through which products are sold directly to customer on phone call is classified as |
| A. | telephone marketing |
| B. | online marketing |
| C. | offline marketing |
| D. | none of the above |
| Answer» B. online marketing | |
| 1066. |
The VALS segmentation framework dimension 'consumer motivation' is classified as |
| A. | the horizontal dimension |
| B. | the vertical dimension |
| C. | the stretch dimension |
| D. | the strength dimension |
| Answer» B. the vertical dimension | |
| 1067. |
The kind of direct marketing by which an offer, reminder or announcement is sent to people at specific virtual or physical address is called |
| A. | direct mail marketing |
| B. | kiosk marketing |
| C. | catalog marketing |
| D. | premium marketing |
| Answer» B. kiosk marketing | |
| 1068. |
The marketing strategy in which a firm sells different segments and offers different product is classified as |
| A. | individual marketing |
| B. | differentiated marketing |
| C. | mass marketing |
| D. | niche marketing |
| Answer» C. mass marketing | |
| 1069. |
In the value creation, 'providing the value' phase includes |
| A. | determining specific features |
| B. | determining product price |
| C. | determining product inventory |
| D. | Both a and b |
| Answer» E. | |
| 1070. |
The global product strategy in which product to be marketed is changed a little to be adapted in foreign market is classified as |
| A. | product adaptation |
| B. | straight product extension |
| C. | dual adaptation |
| D. | communication adaptation |
| Answer» B. straight product extension | |
| 1071. |
The consumers who remain loyal to two or three brands are classified as |
| A. | split loyal |
| B. | switchers |
| C. | shifting loyal |
| D. | hard-core loyal |
| Answer» B. switchers | |
| 1072. |
The forms of direct marketing includes |
| A. | direct mail marketing |
| B. | catalog marketing |
| C. | personal selling |
| D. | all of above |
| Answer» E. | |
| 1073. |
The process of planning where to allocate the funds of business unit is the part of planning under |
| A. | division level |
| B. | business level |
| C. | corporate level |
| D. | decision level |
| Answer» B. business level | |
| 1074. |
The people who don't have to spend much on products are considered as |
| A. | savvy shoppers |
| B. | non-savvy shoppers |
| C. | enthusiast |
| D. | non-enthusiast |
| Answer» B. non-savvy shoppers | |
| 1075. |
The types of consumer buying behavior are |
| A. | Two types |
| B. | Three types |
| C. | Four types |
| D. | Five types |
| Answer» D. Five types | |
| 1076. |
The role of people in buying decision consists of |
| A. | influencer and initiator |
| B. | decider |
| C. | buyer and user |
| D. | all of the above |
| Answer» E. | |
| 1077. |
A company's microenvironment, the ' customer markets' are of |
| A. | 5 types |
| B. | 4 types |
| C. | 3 types |
| D. | 2 types |
| Answer» B. 4 types | |
| 1078. |
According to brand personality traits, the 'sophistication' is concluded as brand being |
| A. | reliable and intelligent |
| B. | daring and imaginative |
| C. | cheerful and wholesome |
| D. | charming and upper class |
| Answer» E. | |
| 1079. |
The process of watching customers in natural environment is called |
| A. | experimental research |
| B. | ethnographic research |
| C. | observational research |
| D. | survey research |
| Answer» C. observational research | |
| 1080. |
The needs of customers are triggered by |
| A. | internal stimuli |
| B. | external stimuli |
| C. | Both a and b |
| D. | none of above |
| Answer» D. none of above | |
| 1081. |
The group which can exert influences on other because of specialized knowledge and skills is called |
| A. | opinion leader |
| B. | leading adopters |
| C. | influential |
| D. | all of above |
| Answer» E. | |
| 1082. |
The set of vehicles which are used to deliver message to intended audiences is classified as |
| A. | advertising objective |
| B. | advertising media |
| C. | reminder media |
| D. | rational media |
| Answer» C. reminder media | |
| 1083. |
The second step in marketing research process is |
| A. | define research objectives |
| B. | develop research plan |
| C. | implement research plan |
| D. | none of above |
| Answer» C. implement research plan | |
| 1084. |
A need that is aroused up to sufficient level is called |
| A. | want |
| B. | motive or drive |
| C. | Both a and b |
| D. | none of above |
| Answer» C. Both a and b | |
| 1085. |
Marketing can be defined as |
| A. | Creating value for customers |
| B. | Building strong relationships |
| C. | Capturing value from customers |
| D. | All of above |
| Answer» E. | |
| 1086. |
Segmentation of international market considering the factors such as receptivity of foreign firms is an example of |
| A. | geographic location |
| B. | cultural factors |
| C. | economic factors |
| D. | political and legal factors |
| Answer» E. | |
| 1087. |
The research based on hypothesis suggestion and problem definition is classified as |
| A. | casual research |
| B. | exploratory research |
| C. | descriptive research |
| D. | Both a and c |
| Answer» C. descriptive research | |
| 1088. |
The organizational division which makes the decision on the amount of available resources is the part of |
| A. | corporate level |
| B. | division level |
| C. | business unit |
| D. | decision level |
| Answer» B. division level | |
| 1089. |
When a company agrees to promote product of other company it is classified as |
| A. | product alliance |
| B. | service alliances |
| C. | promotional alliances |
| D. | logistic alliances |
| Answer» D. logistic alliances | |
| 1090. |
The consumers who are used to buy only brand all the time are classified as |
| A. | shifting loyal |
| B. | hard-core loyal |
| C. | split loyal |
| D. | switchers |
| Answer» C. split loyal | |
| 1091. |
The social class who rely on relatives for assistance in trouble times and economic support considered as |
| A. | upper middles |
| B. | working class |
| C. | middle class |
| D. | upper uppers |
| Answer» C. middle class | |
| 1092. |
The way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as |
| A. | whole strategic view |
| B. | whole channel view |
| C. | whole product adaptation |
| D. | whole communication adaptation |
| Answer» C. whole product adaptation | |
| 1093. |
Segmentation of international markets on the basis of overall economic development is an example of |
| A. | geographic location |
| B. | cultural factors |
| C. | economic factors |
| D. | political and legal factors |
| Answer» D. political and legal factors | |
| 1094. |
The differentiated marketing in comparison of undifferentiated marketing creates |
| A. | more total sales |
| B. | less total sales |
| C. | less total cost |
| D. | more total purchases |
| Answer» B. less total sales | |
| 1095. |
The unwanted and unsolicited commercial e-mails that clog up e-mailboxes of users is classified as |
| A. | invasion of privacy |
| B. | spam |
| C. | virus |
| D. | deception |
| Answer» C. virus | |
| 1096. |
When a firm offers logistical services for some other company's product, it is said to be |
| A. | logistic alliance |
| B. | production alliances |
| C. | raw materials alliance |
| D. | employee alliances |
| Answer» B. production alliances | |
| 1097. |
The consumer's and society's long run interests are considered in |
| A. | Societal marketing concept |
| B. | Market concept |
| C. | Product concept |
| D. | selling concept |
| Answer» B. Market concept | |
| 1098. |
The group of online social communities such as virtual worlds, social networking sites and blogs where people exchange opinions is classified as |
| A. | inbound social networks |
| B. | outbound social networks |
| C. | offline social networks |
| D. | online social networks |
| Answer» E. | |
| 1099. |
The organizational levels in a Company are |
| A. | Two |
| B. | Three |
| C. | Four |
| D. | Five |
| Answer» D. Five | |
| 1100. |
In 'adoption process for new products', the customer seek information in the |
| A. | awareness stage |
| B. | interest stage |
| C. | evaluation and trial stage |
| D. | all of above |
| Answer» C. evaluation and trial stage | |