MCQOPTIONS
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MCQOPTIONS
This section includes 204 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 151. |
The distance between market potential and minimum demand is said to be |
| A. | price sensitivity |
| B. | market sensitivity |
| C. | market sensitivity of demand |
| D. | product sensitivity |
| Answer» D. product sensitivity | |
| 152. |
The promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of |
| A. | organizational promotion |
| B. | consumer promotions |
| C. | inbound promotion |
| D. | outbound promotion |
| Answer» C. inbound promotion | |
| 153. |
The attack stage in which the strategies cause gaps and then the marketing gaps are filled is considered as |
| A. | bypass attack |
| B. | guerilla attack |
| C. | flank attack |
| D. | frontal attack |
| Answer» D. frontal attack | |
| 154. |
According to consumer promotion techniques, the cash refunds are also classified as |
| A. | price packs |
| B. | sweepstakes |
| C. | point of purchase promotions |
| D. | cash rebates |
| Answer» E. | |
| 155. |
The products and services are perceived value as compared to the competitors is dependent on |
| A. | potential demand |
| B. | estimated demand |
| C. | company demand |
| D. | minimum demand |
| Answer» D. minimum demand | |
| 156. |
The marketer who is creative and proactive in marketing strategy is classified as |
| A. | creative marketers |
| B. | market driven marketers |
| C. | responsive marketers |
| D. | anticipative marketers |
| Answer» C. responsive marketers | |
| 157. |
The research approaches in marketing research does not include |
| A. | experimental research |
| B. | observational research |
| C. | ethnographic research |
| D. | survey research |
| Answer» C. ethnographic research | |
| 158. |
The cost of products or services are considered to set |
| A. | floor for cost |
| B. | ceiling for prices |
| C. | floor for prices |
| D. | ceiling for cost |
| Answer» D. ceiling for cost | |
| 159. |
The good, service or idea that is perceived as new by potential customers is an example of |
| A. | adoption process |
| B. | new product |
| C. | existing product |
| D. | none of above |
| Answer» C. existing product | |
| 160. |
The 'brand personality' includes |
| A. | sincerity |
| B. | sophistication |
| C. | competence and excitement |
| D. | all of above |
| Answer» E. | |
| 161. |
According to brand personality traits, the 'sincerity' is concluded as brand being |
| A. | outdoorsy and tough |
| B. | daring and imaginative |
| C. | cheerful and wholesome |
| D. | charming and upper class |
| Answer» D. charming and upper class | |
| 162. |
The combo sites for product reviews and expert opinions are classified as |
| A. | marketing intelligence on internet |
| B. | field work |
| C. | marketing management |
| D. | building marketing records |
| Answer» B. field work | |
| 163. |
The substantial growth potential in the industry for all the firms is called |
| A. | low market penetration index |
| B. | high market penetration index |
| C. | stretched market penetration index |
| D. | strict demand |
| Answer» B. high market penetration index | |
| 164. |
Three fundamental pricing approaches are market skimming pricing, market penetration pricing and |
| A. | word-of-mouth pricing |
| B. | neutral pricing |
| C. | fair pricing |
| D. | niche pricing |
| Answer» C. fair pricing | |
| 165. |
Sales advertising targeted at customer are called |
| A. | consumer sales promotions. |
| B. | trade sales promotions |
| C. | a & b |
| D. | all of options |
| Answer» B. trade sales promotions | |
| 166. |
The higher level of selective demand for the product is referred as |
| A. | product demand |
| B. | market share |
| C. | market index |
| D. | product index |
| Answer» C. market index | |
| 167. |
The comparison of potential and current levels of market demand is called |
| A. | market penetration index |
| B. | target market index |
| C. | potential market index |
| D. | available market index |
| Answer» B. target market index | |
| 168. |
Promotion aims are |
| A. | to present information to consumers as well as others |
| B. | to increase demand |
| C. | to differentiate a product |
| D. | all of options |
| Answer» E. | |
| 169. |
Targeting affluent customers with luxurious goods is an example of |
| A. | geographic segmentation |
| B. | income segmentation |
| C. | psychographic segmentation |
| D. | behavioral segmentation |
| Answer» C. psychographic segmentation | |
| 170. |
The variables such as market and product variability plays a role in designing of |
| A. | positioning strategy |
| B. | targeting strategy |
| C. | differentiation |
| D. | market segmentation |
| Answer» C. differentiation | |
| 171. |
The pricing strategy in which the prices of products are set according to perception of buyers rather than according to cost of seller is classified as |
| A. | competition based pricing |
| B. | discount and bonus pricing |
| C. | customer value based pricing |
| D. | cost based pricing |
| Answer» D. cost based pricing | |
| 172. |
The small, conventional and unconventional marketing attacks are classified as |
| A. | geographic attack |
| B. | encirclement attack |
| C. | flank attack |
| D. | guerilla attack |
| Answer» E. | |
| 173. |
The series of steps that must be followed by sales people is classified as |
| A. | marketing process |
| B. | selling process |
| C. | intermediation process |
| D. | nominal process |
| Answer» C. intermediation process | |
| 174. |
The segmentation based on climate basis is an example of |
| A. | geographic segmentation |
| B. | demographic segmentation |
| C. | psychographic segmentation |
| D. | behavioral segmentation |
| Answer» B. demographic segmentation | |
| 175. |
The information obtained from company's network data sources is classified as |
| A. | internal databases |
| B. | external databases |
| C. | outsourced databases |
| D. | Both a and b |
| Answer» B. external databases | |
| 176. |
The focus on distribution efficiency is integral part of |
| A. | The production concept |
| B. | The product concept |
| C. | The selling concept |
| D. | The marketing concept |
| Answer» D. The marketing concept | |
| 177. |
The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called |
| A. | advertising agency |
| B. | managing agency |
| C. | research agency |
| D. | rational agency |
| Answer» B. managing agency | |
| 178. |
The Company focuses on product improvements on continuous basis in the marketing concept called |
| A. | The product concept |
| B. | The production concept |
| C. | The selling concept |
| D. | None of the above |
| Answer» B. The production concept | |
| 179. |
The attempt of capturing a large territory by launching several front grand offensive marketing strategy is classified as |
| A. | encirclement attack |
| B. | flank attack |
| C. | frontal attack |
| D. | resource attack |
| Answer» B. flank attack | |
| 180. |
Major environmental forces are |
| A. | Suppliers & consumers |
| B. | Company & competitors |
| C. | Marketing intermediaries |
| D. | None of the above |
| Answer» B. Company & competitors | |
| 181. |
Quantity of money that a firm receives from its usual buy and sell activities is |
| A. | revenue |
| B. | cost |
| C. | price |
| D. | a & b |
| Answer» B. cost | |
| 182. |
The duplication of the market leader's product and sells it in black market or through illegal dealers is classified as |
| A. | counterfeiter |
| B. | cloner |
| C. | imitator |
| D. | adapter |
| Answer» B. cloner | |
| 183. |
Informal statement about good by average individuals, contented consumers or people particularly engaged to build word of mouth force is |
| A. | product |
| B. | advertising |
| C. | word-of-mouth promotion |
| D. | all of options |
| Answer» D. all of options | |
| 184. |
The marketing response comes into action before a change takes place is classified as |
| A. | responsive anticipation |
| B. | creative anticipation |
| C. | geographical anticipation |
| D. | selective anticipation |
| Answer» B. creative anticipation | |
| 185. |
The defense strategy in which the leader stretches over new market territories using market diversification is classified as |
| A. | mobile defense |
| B. | static defense |
| C. | stable defense |
| D. | unstable defenses |
| Answer» B. static defense | |
| 186. |
Four P's was initially expressed by |
| A. | E J McCarthy |
| B. | Kotler |
| C. | Rob Gray |
| D. | Mishkin |
| Answer» B. Kotler | |
| 187. |
In economics and commerce, products relate to a broader class of |
| A. | marketing mix |
| B. | raw materials |
| C. | commodities |
| D. | goods |
| Answer» E. | |
| 188. |
The budget which is set slight lower than the sales forecast is classified as |
| A. | raw material budgeting |
| B. | product budgeting |
| C. | sales budget |
| D. | quota system |
| Answer» D. quota system | |
| 189. |
The websites are established for independent products and customer services review forums are the classic examples of |
| A. | product marketing |
| B. | service marketing |
| C. | internet based market intelligence |
| D. | market development |
| Answer» D. market development | |
| 190. |
The marketing intelligence helps to gather |
| A. | data based on real happenings |
| B. | data based on results |
| C. | data based on raw materials |
| D. | data based on sales |
| Answer» B. data based on results | |
| 191. |
The lifestyle measuring consumers major dimensions such as |
| A. | activates |
| B. | interests |
| C. | opinions |
| D. | all of above |
| Answer» E. | |
| 192. |
The discomfort at the buyers end caused by conflict in post purchase behavior is classified as |
| A. | cognitive dissonance |
| B. | post purchase behavior |
| C. | Both a and b |
| D. | none of the above |
| Answer» B. post purchase behavior | |
| 193. |
In frontal attack, only that company wins, who have |
| A. | more resources |
| B. | less resources |
| C. | strategic fir |
| D. | bypass fit |
| Answer» B. less resources | |
| 194. |
The concept which states information about value, opportunities and rewards of good performance as thought by sales people is called |
| A. | organizational climate |
| B. | media climate |
| C. | sales climate |
| D. | outbound climate |
| Answer» B. media climate | |
| 195. |
In information search, the consumers can obtain information from |
| A. | personal sources |
| B. | commercial sources |
| C. | experiential sources |
| D. | all of above |
| Answer» E. | |
| 196. |
Motivating retailers and collection of intelligence by hiring external experts are the part of |
| A. | market development system |
| B. | market record system |
| C. | marketing intelligence system |
| D. | market information system |
| Answer» D. market information system | |
| 197. |
The past sales analysis techniques do not include in |
| A. | time-series analysis |
| B. | exponential ratio method |
| C. | exponential smoothing |
| D. | econometric analysis |
| Answer» C. exponential smoothing | |
| 198. |
The defense which hits the competitors and keeping off the balance in between is classified as |
| A. | position defense |
| B. | flank defense |
| C. | preemptive defense |
| D. | offensive defense |
| Answer» D. offensive defense | |
| 199. |
The frame of liking or disliking a specific product or moving to and away from a brand is referred as |
| A. | belief |
| B. | attitude |
| C. | learning |
| D. | Both b and c |
| Answer» B. attitude | |
| 200. |
The adopter group who tries to come up with innovative ideas at higher risk is called |
| A. | late majority |
| B. | early majority |
| C. | innovators |
| D. | early adopters |
| Answer» D. early adopters | |