2331 + Mcqs in Management Page 46 McqOptions

2251.	The act of establishing the accuracy and authenticity of entries in the account books iscalled …………
A.	checking
B.	vouching
C.	balancing
Answer» C. balancing

Discussion

2252.	A ………….. is documentary evidence in support of a transaction in the Books ofaccount
A.	bill
B.	voucher
C.	file
D.	ledger
Answer» C. file

Discussion

2253.	The Society which requires no help from official and non-official staff for its working(excepting annual audit) comes under……………..
A.	‘b’ class
B.	‘a’ class
C.	‘c’ class
D.	‘d’ class
Answer» C. ‘c’ class

Discussion

2254.	An…………………………… Society does not want any supervision from the Unionor Central Banks.
A.	‘b’ class
B.	‘a’ class
C.	‘c’ class
D.	‘d’ class
Answer» C. ‘c’ class

Discussion

2255.	Societies the overdues of which exceed 40% and which are moribund are to beclassified as ………………..
A.	a
B.	b
C.	c
D.	d
Answer» E.

Discussion

2256.	The overdues in a……………… Class Society should not be above 25%.
A.	a
B.	b
C.	c
D.	d
Answer» C. c

Discussion

2257.	In ……………………….. Central Banks, the arrears under principal should notexceed 20% of demand and arrears under interest should not exceed 5% of the demand.
A.	‘b’ class
B.	‘a’ class
C.	‘c’ class
D.	‘d’ class
Answer» C. ‘c’ class

Discussion

2258.	In ………………………. Central Banks, the arrears under principal may exceed 20%but should not exceed 40% of the demand. There may be interest overdues but it should not exceed 10% of the demand.
A.	‘b’ class
B.	‘a’ class
C.	‘c’ class
D.	‘d’ class
Answer» B. ‘a’ class

Discussion

2259.	The overdues in a ‘B’ Class Society should not be above………….
A.	10%
B.	30%
C.	25%
D.	50%
Answer» D. 50%

Discussion

2260.	In ………………………………..Central Banks, the overdues under principal exceed 60%of the demand and under interest exceed 15% of the demand.
A.	‘b’ class
B.	‘a’ class
C.	‘c’ class
D.	‘d’ class
Answer» E.

Discussion

2261.	What elements are included in direct cost ?
A.	Media bills
B.	Maintenance cost
C.	Electricity bills
D.	Office rent
Answer» B. Maintenance cost

Discussion

2262.	What is the most important feature in post prodcution process ?
A.	Editing
B.	Talent arrangements
C.	Bidding
D.	Casting
Answer» B. Talent arrangements

Discussion

2263.	Who developed the AIDA model ?
A.	David Ogilvy
B.	James Walter
C.	B. Palmer
D.	Elmo Levis
Answer» E.

Discussion

2264.	What are the important steps in postproduction process ?
A.	Location
B.	Editing
C.	Night shoots
D.	Bidding
Answer» C. Night shoots

Discussion

2265.	How are the various elements of TV commercial brought together ?
A.	Bay Layout
B.	In a script
C.	By colouring
D.	By designing
Answer» C. By colouring

Discussion

2266.	Marketing audit is conducted to analyse which factors ?
A.	SWOT analysis
B.	Likes and dislikes of consumers
C.	Market opportunity analysis
D.	Internal environment analysis
Answer» C. Market opportunity analysis

Discussion

2267.	What is consequence in means-end chain ?
A.	Advertising brands
B.	Benefits consumer receive
C.	Features
D.	Beliefs
Answer» C. Features

Discussion

2268.	To whom are marketing efforts directed in pull strategy ?
A.	Consumer
B.	Client
C.	Manufacturer
D.	Retailer and dealer
Answer» B. Client

Discussion

2269.	What element is important in conviction stage of buying behavior ?
A.	To create awareness in minds of people
B.	To deal with emotional appeal
C.	To finally buy the product
D.	To get knowledge about product
Answer» D. To get knowledge about product

Discussion

2270.	What is the last step in account planning process ?
A.	Pre-testing
B.	Market research
C.	Tracking the ad performance
D.	Communication
Answer» D. Communication

Discussion

2271.	What kind of services are provided by agency ?
A.	Creating message
B.	Communication
C.	Brand building
D.	Outdoor publicity
Answer» D. Outdoor publicity

Discussion

2272.	In GAP model the gap between consumer expectation and management perception occur due to?
A.	Role conflict
B.	Over promising
C.	Lack of Market Research
D.	Lack of team spirit
Answer» D. Lack of team spirit

Discussion

2273.	In digital advertising how to convey display advertising ?
A.	SEM
B.	SEO
C.	HTML
D.	Using text and logos
Answer» E.

Discussion

2274.	What attributes are important to be account planner along with being open minded ?
A.	Leadership Quality
B.	Research skills
C.	Marketing skills
D.	Pitching skills
Answer» B. Research skills

Discussion

2275.	In which year did the concept of Mega agency start ?
A.	1980
B.	1982
C.	1983
D.	1985
Answer» B. 1982

Discussion

2276.	In client-agency relationship what is pre-relationship stage ?
A.	Setting rule
B.	Period after hiring agency
C.	Period before hiring agency
D.	Reality test
Answer» D. Reality test

Discussion

2277.	What is the problem in service industry ?
A.	Touching product
B.	Tasting product
C.	Tangibility
D.	Standardization
Answer» E.

Discussion

2278.	What elements are included in marketing strategy ?
A.	Repositioning
B.	Positioning
C.	Pricing strategies
D.	Targeting
Answer» D. Targeting

Discussion

2279.	On what basis market feasibility study is done ?
A.	Based on project cost
B.	Future demand
C.	Based on competition
D.	Based on investment
Answer» C. Based on competition

Discussion

2280.	What should be included in marketing brief ?
A.	SWOT analysis
B.	Market analysis
C.	Marketing brief objectives
D.	Likes and dislikes of consumers
Answer» D. Likes and dislikes of consumers

Discussion

2281.	How to develop your business with new clients ?
A.	Advertising
B.	By enhancing Image and reputation
C.	Word of mouth publicity
D.	Using marketing skills
Answer» C. Word of mouth publicity

Discussion

2282.	Why is marketing audit conducted ?
A.	For target market
B.	To execute plan
C.	To do SWOT analysis
D.	To understand demand in market
Answer» E.

Discussion

2283.	Who started first Advertising Agency ?
A.	David Ogilvy
B.	B.Palmer
C.	Thomas J Barratt
D.	Edward Bernays
Answer» C. Thomas J Barratt

Discussion

2284.	Television is suited to which advertising appeal ?
A.	Only rational appeal
B.	Ony emotional appeal
C.	Both rational and emotional appeal
D.	Comedy appeal
Answer» D. Comedy appeal

Discussion

2285.	What are the different functions which advertising agency performs ?
A.	Attracting clients
B.	Economic growth
C.	Gaining clients
D.	SWOT Analysis
Answer» B. Economic growth

Discussion

2286.	Postitive aspects of advertising are:
A.	Development of society& growth of
B.	Employment
C.	Gives Choices to buyers with self
D.	All of the above
Answer» E.

Discussion

2287.	Advertising for which product is not allowed:
A.	Liquor
B.	Washing Powder
C.	Cigarette
D.	Both A & C
Answer» E.

Discussion

2288.	What deals with the specification of the actual good or service and how it relates to the target
A.	Price aspect
B.	Product aspect
C.	Promotion aspect
D.	Planning aspect
Answer» C. Promotion aspect

Discussion

2289.	"A lot can happen over coffee", is tagline of:
A.	Cafe Coffee Day
B.	Starbucks
C.	Barista
D.	None of the above
Answer» B. Starbucks

Discussion

2290.	Which is consider to be the paid from?
A.	Advertising
B.	Public Relation
C.	Propagnda
D.	Pitching
Answer» B. Public Relation

Discussion

2291.	The term brand equity refers to:
A.	The value attached to the brand
B.	The financial value of a company\s brand
C.	It\s level of popularity
D.	All of above
Answer» E.

Discussion

2292.	A strong brand commands
A.	Intense consumer loyalty
B.	Intense employer loyalty
C.	Intense employee loyalty
D.	None of the above
Answer» B. Intense employer loyalty

Discussion

2293.	What are the elements of copywriting advertising?
A.	Heading
B.	Slogans
C.	Taglines
D.	All of the above
Answer» E.

Discussion

2294.	The most popular form of advertising and it reaches to masses:
A.	Socail media
B.	Email
C.	Radio
D.	Print
Answer» E.

Discussion

2295.	When the promotional mix for a product is affected by the path the product takes from the
A.	Consumers
B.	Life cycle
C.	Market
D.	Distribution Channel
Answer» D. Distribution Channel

Discussion

2296.	Surf Excel was named to take the benefit of the existing brand value of Surf. This strategy can be
A.	Brand growth
B.	Brand extension
C.	Branding
D.	Brand level
Answer» C. Branding

Discussion

2297.	Promotion Mix includes Sales Promotion, Personal Selling, Advertising and?
A.	Marketing
B.	Sales
C.	Publicity
D.	None of the above
Answer» D. None of the above

Discussion

2298.	Out of 4Ps in marketing mix three are product, promotion and price, which is the 4th P
A.	Purpose
B.	Place
C.	Promotion
D.	Plan
Answer» C. Promotion

Discussion

2299.	Advertisement is a type of
A.	Outdoor marketing
B.	Indirect marketing
C.	Transaction marketing
D.	Relationship marketing
Answer» C. Transaction marketing

Discussion

2300.	position or identify itself or its product.
A.	Identity
B.	Image
C.	Presence
D.	above
Answer» B. Image

Discussion

Explore topic-wise MCQs in UGC-NET.

The act of establishing the accuracy and authenticity of entries in the account books iscalled …………

A ………….. is documentary evidence in support of a transaction in the Books ofaccount

The Society which requires no help from official and non-official staff for its working(excepting annual audit) comes under……………..

An…………………………… Society does not want any supervision from the Unionor Central Banks.

Societies the overdues of which exceed 40% and which are moribund are to beclassified as ………………..

The overdues in a……………… Class Society should not be above 25%.

In ……………………….. Central Banks, the arrears under principal should notexceed 20% of demand and arrears under interest should not exceed 5% of the demand.

In ………………………. Central Banks, the arrears under principal may exceed 20%but should not exceed 40% of the demand. There may be interest overdues but it should not exceed 10% of the demand.

The overdues in a ‘B’ Class Society should not be above………….

In ………………………………..Central Banks, the overdues under principal exceed 60%of the demand and under interest exceed 15% of the demand.

What elements are included in direct cost ?

What is the most important feature in post prodcution process ?

Who developed the AIDA model ?

What are the important steps in postproduction process ?

How are the various elements of TV commercial brought together ?

Marketing audit is conducted to analyse which factors ?

What is consequence in means-end chain ?

To whom are marketing efforts directed in pull strategy ?

What element is important in conviction stage of buying behavior ?

What is the last step in account planning process ?

What kind of services are provided by agency ?

In GAP model the gap between consumer expectation and management perception occur due to?

In digital advertising how to convey display advertising ?

What attributes are important to be account planner along with being open minded ?

In which year did the concept of Mega agency start ?

In client-agency relationship what is pre-relationship stage ?

What is the problem in service industry ?

What elements are included in marketing strategy ?

On what basis market feasibility study is done ?

What should be included in marketing brief ?

How to develop your business with new clients ?

Why is marketing audit conducted ?

Who started first Advertising Agency ?

Television is suited to which advertising appeal ?

What are the different functions which advertising agency performs ?

Postitive aspects of advertising are:

Advertising for which product is not allowed:

What deals with the specification of the actual good or service and how it relates to the target

"A lot can happen over coffee", is tagline of:

Which is consider to be the paid from?

The term brand equity refers to:

A strong brand commands

What are the elements of copywriting advertising?

The most popular form of advertising and it reaches to masses:

When the promotional mix for a product is affected by the path the product takes from the

Surf Excel was named to take the benefit of the existing brand value of Surf. This strategy can be

Promotion Mix includes Sales Promotion, Personal Selling, Advertising and?

Out of 4Ps in marketing mix three are product, promotion and price, which is the 4th P

Advertisement is a type of

position or identify itself or its product.