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MCQOPTIONS
This section includes 315 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 251. |
The model that explains how customers make decisions in high involvement and low involvement is explained in |
| A. | expectancy elaboration model |
| B. | value elaboration model |
| C. | elaboration likelihood model |
| D. | value likelihood model |
| Answer» D. value likelihood model | |
| 252. |
The buying situation in which purchases are ordered from suppliers on an approved list is classified as |
| A. | modified task |
| B. | straight rebuy |
| C. | new task |
| D. | modified rebuy |
| Answer» C. new task | |
| 253. |
Sales advertising targeted at customers are called |
| A. | trade sales promotions |
| B. | sales |
| C. | consumer sales promotions |
| D. | all of above |
| Answer» D. all of above | |
| 254. |
The individual characteristics of a person that include the lifestyle, values, occupation and self-concept are classified as |
| A. | social factors |
| B. | personal factors |
| C. | family factors |
| D. | status factors |
| Answer» C. family factors | |
| 255. |
The person's sociability, adaptability and defensiveness are best classified in |
| A. | self-values |
| B. | self-motivation |
| C. | personality |
| D. | self-goals |
| Answer» D. self-goals | |
| 256. |
The persuasion of goal with less or more vigor objectives is classified as |
| A. | motivation |
| B. | intensity |
| C. | demonization |
| D. | psychogenic factors |
| Answer» C. demonization | |
| 257. |
The products or services having significant group of buyers who are willing to make purchase efforts are called |
| A. | sought products |
| B. | unsought products |
| C. | specialty products |
| D. | Both a and b |
| Answer» D. Both a and b | |
| 258. |
The purchasing agents of the companies in business markets dominate the |
| A. | buyer selection |
| B. | trial suppliers |
| C. | product components |
| D. | supplier selection |
| Answer» E. | |
| 259. |
The process through which we organize, select and compile information to create meaningful picture is classified as |
| A. | motivation |
| B. | perception |
| C. | loyalty |
| D. | status quo |
| Answer» C. loyalty | |
| 260. |
A product which uses name of vendor or store where it |
| A. | Co-brand |
| B. | manufacturer brand |
| C. | private brand |
| D. | multi brand |
| Answer» D. multi brand | |
| 261. |
A marketing strategy in which low-priced unconventional resources are used, often in a local fashion or large system of person cells, to express or encourage a manufactured goods or a plan are |
| A. | right-time marketing |
| B. | demand chain |
| C. | services marketing |
| D. | guerrilla marketing |
| Answer» E. | |
| 262. |
Evaluation of the profitability of each segment is called |
| A. | Targeting |
| B. | Market segmentation |
| C. | Positioning |
| D. | Differentiation |
| Answer» B. Market segmentation | |
| 263. |
An impel action by strong internal stimulus is being classified as |
| A. | learning |
| B. | breaking |
| C. | motivation |
| D. | drive |
| Answer» E. | |
| 264. |
The engineering personnel of the companies have major influences in the selection of |
| A. | product components |
| B. | supplier selection |
| C. | buyer selection |
| D. | trial suppliers |
| Answer» B. supplier selection | |
| 265. |
The 'natural forces or factors' are considered in company's environment called |
| A. | Macro environment |
| B. | Microenvironment |
| C. | Both a and b |
| D. | None of above |
| Answer» B. Microenvironment | |
| 266. |
The information which is collected from sales dealers, sales displays and advertising is classified as |
| A. | personal sources |
| B. | commercial sources |
| C. | public sources |
| D. | experimental sources |
| Answer» C. public sources | |
| 267. |
The first step in buying, decision process is to |
| A. | recognize problem |
| B. | search of information |
| C. | deciding information sources |
| D. | problem analysis |
| Answer» B. search of information | |
| 268. |
The portion of consumers, who tend to buy more products with lower costs are best classified as |
| A. | time constrained |
| B. | money constrained |
| C. | availability constrained |
| D. | geographical constrained |
| Answer» C. availability constrained | |
| 269. |
The industries such as agriculture, fisheries, construction and transportation, together up the |
| A. | organization market |
| B. | large markets |
| C. | large buying |
| D. | business market |
| Answer» E. | |
| 270. |
The businesses and products collectively make a company's |
| A. | Business portfolio |
| B. | Strategic plan |
| C. | Mission statement |
| D. | Vision statement |
| Answer» B. Strategic plan | |
| 271. |
When every party has something that might be of worth to other party, it results into |
| A. | marketing activity |
| B. | exchange process |
| C. | market place |
| D. | money exchange |
| Answer» C. market place | |
| 272. |
The expenditures that are tailored to particular value chain and organization are classified as |
| A. | vertical investments |
| B. | horizontal investments |
| C. | specific investments |
| D. | contractual investments |
| Answer» D. contractual investments | |
| 273. |
The industrial strategy to build large scale industries by bidding process is classified as |
| A. | systems buying |
| B. | management supplies |
| C. | systems contracting |
| D. | system selling |
| Answer» E. | |
| 274. |
The customers who are less averse tend to overweight the product failure with |
| A. | high probabilities |
| B. | low probabilities |
| C. | integrate probabilities |
| D. | segregate probabilities |
| Answer» C. integrate probabilities | |
| 275. |
The buying mode in which the buyer purchases products or services for the very first time is classified as |
| A. | new task |
| B. | modified task |
| C. | straight task |
| D. | in-house task |
| Answer» B. modified task | |
| 276. |
The product failure that cause opportunity cost of finding other market offering is classified as |
| A. | time risk |
| B. | cost risk |
| C. | availability risk |
| D. | choice risk |
| Answer» B. cost risk | |
| 277. |
The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as |
| A. | lexicographic heuristics |
| B. | eliminating-by-acceptance heuristic |
| C. | heuristics |
| D. | conjunctive heuristic |
| Answer» C. heuristics | |
| 278. |
The information is acquired from examining, handling and usage of the product is classified as |
| A. | personal sources |
| B. | commercial sources |
| C. | public sources |
| D. | experimental sources |
| Answer» E. | |
| 279. |
In marketing analysis, the result evaluation of marketing activities is part of |
| A. | Analysis |
| B. | Planning |
| C. | Implementation |
| D. | Control |
| Answer» E. | |
| 280. |
The General Electric converted, the low involvement into high involvement by introducing "Soft White" versions is classified as |
| A. | linking product to engaging issue |
| B. | linking product to personal situation |
| C. | adding an important feature |
| D. | triggering emotions to personal values |
| Answer» D. triggering emotions to personal values | |
| 281. |
The consumer's seek, for the answer of 'how we like to view ourselves' is a concept named by |
| A. | self-concept |
| B. | self-monitors |
| C. | ideal self-concept |
| D. | actual self-concept |
| Answer» D. actual self-concept | |
| 282. |
The needs that arise from physiological states such as hunger and thirst are classified as |
| A. | basic need |
| B. | formal needs |
| C. | informal needs |
| D. | sufficiency needs |
| Answer» B. formal needs | |
| 283. |
The unseen messages in ads that are unnoticeable but can affect consumer's buying behavior is called |
| A. | selective distortion |
| B. | subliminal perception |
| C. | selective retention |
| D. | selective attention |
| Answer» C. selective retention | |
| 284. |
The type of product failure can cause any embarrassment in front of family and friends is classified as |
| A. | social risk |
| B. | attitude risk |
| C. | psychological risk |
| D. | physiological risk |
| Answer» B. attitude risk | |
| 285. |
A group whose values and behaviors are rejected by individuals is classified as |
| A. | aspiration groups group |
| B. | associative group |
| C. | dissociative group |
| D. | inspiration group |
| Answer» D. inspiration group | |
| 286. |
The area's specific subculture and social class is classified as |
| A. | economic factors |
| B. | global factors |
| C. | environmental factors |
| D. | cultural factors |
| Answer» E. | |
| 287. |
The economies consuming their own industrial outputs are known as |
| A. | subsistence economies |
| B. | industrial economies |
| C. | developing economies |
| D. | none of above |
| Answer» B. industrial economies | |
| 288. |
The buying situation in which suppliers make effort to maintain quality of materials is classified as |
| A. | straight rebuy |
| B. | turned rebuy |
| C. | new buy |
| D. | purpose buying |
| Answer» B. turned rebuy | |
| 289. |
The religious groups and trade-union groups are best classified in |
| A. | primary groups |
| B. | secondary groups |
| C. | membership groups |
| D. | transaction groups |
| Answer» C. membership groups | |
| 290. |
When the customers possess sufficient ability and motivation, they always follow |
| A. | central route |
| B. | value route |
| C. | motivation route |
| D. | elaboration route |
| Answer» B. value route | |
| 291. |
The kind of products that does not provide immediate satisfaction but provide long term benefits to consumers are classified as |
| A. | deficient products |
| B. | pleasing products |
| C. | salutary products |
| D. | desirable products |
| Answer» D. desirable products | |
| 292. |
The arrangement of different market performance measures as a single display to monitor results is classified as |
| A. | Return on investment |
| B. | Marketing dashboard |
| C. | Marketing scorecard |
| D. | Both a and b |
| Answer» C. Marketing scorecard | |
| 293. |
The 'Family Dollar' is evaluating one location out of many by checking nearby areas conditions is an example |
| A. | experimental research |
| B. | ethnographic research |
| C. | observational research |
| D. | survey research |
| Answer» D. survey research | |
| 294. |
The market which consists the large number of buyers of product that are supplied, rented or sold to others is classified as |
| A. | consumer market |
| B. | business market |
| C. | organization market |
| D. | large markets |
| Answer» C. organization market | |
| 295. |
The unfavorable external factors or trends that may pose a challenge to company are called |
| A. | Strengths |
| B. | Weaknesses |
| C. | Opportunities |
| D. | Threats |
| Answer» E. | |
| 296. |
In marketing strategy, the advertising and personal selling can be referred as |
| A. | Place |
| B. | Product |
| C. | Price |
| D. | Promotion |
| Answer» E. | |
| 297. |
The type of contract in which single supplier provides the buyer with all the requirements is classified as |
| A. | systems buying |
| B. | management supplies |
| C. | systems contracting |
| D. | system selling |
| Answer» D. system selling | |
| 298. |
In marketing management, when a need arises to sufficient intensity level, it becomes |
| A. | demand |
| B. | need |
| C. | motive |
| D. | behaviors |
| Answer» D. behaviors | |
| 299. |
The buyer decision process starts with |
| A. | need recognition |
| B. | information search |
| C. | evaluation of alternatives |
| D. | Both b and c |
| Answer» B. information search | |
| 300. |
The business markets buy phases, include |
| A. | proposal solicitation |
| B. | product specification |
| C. | order-routine specification |
| D. | all of the above |
| Answer» E. | |