MCQOPTIONS
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MCQOPTIONS
This section includes 315 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 201. |
The strategy of launching new product in new market is known as |
| A. | Market penetration |
| B. | Product development |
| C. | Market development |
| D. | Diversification |
| Answer» E. | |
| 202. |
The process which involves controlling, implementing and planning the materials and final goods to meet final customer at high profits is classified as |
| A. | exclusive distribution |
| B. | exclusive dealing |
| C. | physical distribution |
| D. | supply chain management |
| Answer» D. supply chain management | |
| 203. |
The marketing channel that involves one or more intermediaries to made their products available to final buyers is classified as |
| A. | flexible channel |
| B. | static channel |
| C. | direct channel |
| D. | indirect channel |
| Answer» E. | |
| 204. |
In marketing channels, the conflict occurs at different levels of same marketing channel is classified as |
| A. | vertical conflict |
| B. | horizontal conflict |
| C. | steep conflict |
| D. | slope conflict |
| Answer» B. horizontal conflict | |
| 205. |
The 'Regent Seven Seas Cruise Line' invites customers by saying "luxury goes exploring" is an example of |
| A. | geographic segmentation |
| B. | income segmentation |
| C. | psychographic segmentation |
| D. | behavioral segmentation |
| Answer» D. behavioral segmentation | |
| 206. |
In external environment, the favorable factors and trends are classified as |
| A. | Strengths |
| B. | Weaknesses |
| C. | Opportunities |
| D. | Threats |
| Answer» D. Threats | |
| 207. |
The basic competitive strategies includes |
| A. | cost leadership |
| B. | focusing strategy |
| C. | differentiation |
| D. | all of above |
| Answer» E. | |
| 208. |
The type of franchise network in which the company has network of non-dependent franchised dealers is classified as |
| A. | manufacturer-wholesaler franchise system |
| B. | manufacturer-retailer franchise system |
| C. | manufacturer franchise system |
| D. | none of above |
| Answer» C. manufacturer franchise system | |
| 209. |
In measuring consumer's major AIO dimensions, the 'activities' includes |
| A. | social events |
| B. | social issues |
| C. | recreation |
| D. | Both a and b |
| Answer» B. social issues | |
| 210. |
Considering the strategic planning, the 'Organizations purpose' statement is known as |
| A. | Vision statement |
| B. | Mission statement |
| C. | Value proposition |
| D. | Both a and b |
| Answer» C. Value proposition | |
| 211. |
The kind of products that does not provide immediate satisfaction neither provide long term benefits to consumers are classified as |
| A. | deficient products |
| B. | pleasing products |
| C. | salutary products |
| D. | desirable products |
| Answer» B. pleasing products | |
| 212. |
From the buyer's point of view, the product is considered as |
| A. | Customers cost |
| B. | Customer solution |
| C. | Convenient availability |
| D. | Communication |
| Answer» B. Customer solution | |
| 213. |
According to marketing four Ps, the credit terms can be classified as |
| A. | Place |
| B. | Product |
| C. | Price |
| D. | Promotion |
| Answer» D. Promotion | |
| 214. |
The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as |
| A. | administered VMS |
| B. | full time VMS |
| C. | contractual VMS |
| D. | corporate VMS |
| Answer» E. | |
| 215. |
The vertical marketing system in which different stages of production and distribution coordinates through capacity of one of parties is classified as |
| A. | full time VMS |
| B. | contractual VMS |
| C. | administered VMS |
| D. | corporate VMS |
| Answer» D. corporate VMS | |
| 216. |
The total number of level of intermediaries represent the |
| A. | width of channel |
| B. | length of channel |
| C. | divisors of channel |
| D. | flexibility of channel |
| Answer» C. divisors of channel | |
| 217. |
The disagreement between different marketing channel regarding the roles, rewards and goals is called |
| A. | channel conflict |
| B. | marketing conflict |
| C. | direct conflict |
| D. | indirect channel conflict |
| Answer» B. marketing conflict | |
| 218. |
If the company B sell its products through retailers and wholesalers then the channel used by company B is classified as |
| A. | direct channel |
| B. | indirect channel |
| C. | flexible channel |
| D. | static channel |
| Answer» C. flexible channel | |
| 219. |
If the company provides products or services less than its cost then the company will |
| A. | get more loss |
| B. | get more profits |
| C. | get more discounts |
| D. | Both a and b |
| Answer» C. get more discounts | |
| 220. |
The integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as |
| A. | marketing channel design |
| B. | intermediary channel design |
| C. | horizontal channel design |
| D. | vertical channel design |
| Answer» B. intermediary channel design | |
| 221. |
The market offering that is essentially intangible is called |
| A. | services |
| B. | products |
| C. | commodity |
| D. | competitive edge |
| Answer» B. products | |
| 222. |
According to competitive positions, the main focus of market challenger strategy is to |
| A. | expand market share |
| B. | follow at a distance |
| C. | multiple niching |
| D. | full frontal attack |
| Answer» E. | |
| 223. |
The Company who follows balanced approach to both competitors and customers while designing its strategies is classified as |
| A. | market centered company |
| B. | competitor centered company |
| C. | customer centered company |
| D. | profit centered company |
| Answer» B. competitor centered company | |
| 224. |
Permanent and ordered division in society on basis of values and interests is called |
| A. | social class |
| B. | culture |
| C. | subculture |
| D. | Both b and c |
| Answer» B. culture | |
| 225. |
The situation in which company is making more sales with its existing product is classified as |
| A. | Market development |
| B. | Market penetration |
| C. | Product development |
| D. | Diversification |
| Answer» C. Product development | |
| 226. |
The SBU's in 'Stars' category requires |
| A. | Heavy investment |
| B. | Less investments |
| C. | More marketing |
| D. | Both a and c |
| Answer» B. Less investments | |
| 227. |
The loss in sales because of poor quality raw materials have been used in production is concluded in company?s |
| A. | Strengths |
| B. | Weaknesses |
| C. | Opportunities |
| D. | Threats |
| Answer» D. Threats | |
| 228. |
The pricing strategy which starts with ideal price and targets the cost which ensures that set price will be met is classified as |
| A. | target costing |
| B. | marginal costing |
| C. | learning curve costing |
| D. | demand based costing |
| Answer» B. marginal costing | |
| 229. |
The strategies in which position of company on the best possible strategic advantage against competitors are classified as |
| A. | premium marketing strategies |
| B. | corporate marketing strategies |
| C. | branding marketing strategies |
| D. | competitive marketing strategies |
| Answer» E. | |
| 230. |
Considering competitive positions, the firm who wants to hold market share in its industry without rocking boat is classified as |
| A. | market challenger |
| B. | market leader |
| C. | market follower |
| D. | market niche |
| Answer» D. market niche | |
| 231. |
In the four Ps of marketing mix, the brand name can be classified as |
| A. | Place |
| B. | Product |
| C. | Price |
| D. | Promotion |
| Answer» B. Product | |
| 232. |
The market segmentation based on customers seeking brands that deliver benefits is example of |
| A. | geographic segmentation |
| B. | income segmentation |
| C. | psychographic segmentation |
| D. | benefit segmentation |
| Answer» E. | |
| 233. |
According to four Ps of marketing, the inventory and logistics services are classified as |
| A. | Place |
| B. | Product |
| C. | Price |
| D. | Promotion |
| Answer» B. Product | |
| 234. |
A official approach to this consumer-focused marketing is identified as |
| A. | product |
| B. | information |
| C. | access |
| D. | SIVA |
| Answer» E. | |
| 235. |
Choice of a commodities sales and proceeds over its lifetime is known |
| A. | the product life cycle |
| B. | the sales chart |
| C. | the dynamic growth curve |
| D. | the adoption cycle |
| Answer» B. the sales chart | |
| 236. |
To raise demand is purpose of |
| A. | location |
| B. | segmentation |
| C. | services |
| D. | promotion |
| Answer» E. | |
| 237. |
Primary item to decide is |
| A. | services marketing |
| B. | segmentation |
| C. | location |
| D. | all of above |
| Answer» C. location | |
| 238. |
Worth of how marketers go to marketplace with aim of optimizing their expenditure to attain product results for together short-term and long-term is |
| A. | marketing mix |
| B. | marketing ROI |
| C. | marketing effectiveness |
| D. | marketing decision |
| Answer» D. marketing decision | |
| 239. |
The information acquired from family friends and acquaintances is classified as |
| A. | public sources |
| B. | media sources |
| C. | personal sources |
| D. | commercial sources |
| Answer» D. commercial sources | |
| 240. |
The groups that may have direct or indirect effect on their buying behaviors and attitudes are classified as |
| A. | reference groups |
| B. | affecting groups |
| C. | marketing groups |
| D. | retailer groups |
| Answer» B. affecting groups | |
| 241. |
In new-task buying mode, the business buyer makes the |
| A. | new decisions |
| B. | modified purchases |
| C. | fewest decision |
| D. | most of the decision |
| Answer» E. | |
| 242. |
The tendency of interpreting useful information in a way that it fits customer's preconceptions is classified as |
| A. | planned attention |
| B. | selective distortion |
| C. | planned distortion |
| D. | planned retention |
| Answer» C. planned distortion | |
| 243. |
The factors that influence the purchase decision and purchase intention are |
| A. | unanticipated situational factors |
| B. | attitudes of others |
| C. | anticipated factors |
| D. | Both a and b |
| Answer» E. | |
| 244. |
The form of undersupply relative to an explicit or implicit contract is classified as |
| A. | self-serving |
| B. | opportunism |
| C. | reduced opportunities |
| D. | asset specify |
| Answer» C. reduced opportunities | |
| 245. |
The comparison of products benefits with all other market offerings is classified as |
| A. | recognize problem |
| B. | evaluation of substitutes |
| C. | deciding information sources |
| D. | research dynamics |
| Answer» C. deciding information sources | |
| 246. |
The consumer's seek about the answer of 'how we think others see us' is a concept named as a |
| A. | ideal self-concept |
| B. | actual self-concept |
| C. | self-concept |
| D. | self-monitors |
| Answer» D. self-monitors | |
| 247. |
The form of human society 'social stratification' is classified as |
| A. | social classes |
| B. | economic variables |
| C. | internal factors |
| D. | external factors |
| Answer» B. economic variables | |
| 248. |
The fruit juices brands convert low involvement into high involvement by fortifying it with vitamins it is classified as |
| A. | adding an important feature |
| B. | triggering emotions to personal values |
| C. | linking product to engaging issue |
| D. | linking product to personal situation |
| Answer» E. | |
| 249. |
The individuals or groups that influence buying decision and provide information of alternatives are classified as |
| A. | users |
| B. | influencers |
| C. | deciders |
| D. | initiators |
| Answer» C. deciders | |
| 250. |
The process of allocation capacity for some environmental stimulation is called |
| A. | selective retention |
| B. | selective attention |
| C. | selective distortion |
| D. | prepared distortion |
| Answer» C. selective distortion | |