MCQOPTIONS
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MCQOPTIONS
This section includes 315 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 151. |
The distinguishing psychological traits that lead to responses to environmental stimuli are classified as |
| A. | personality |
| B. | self-goals |
| C. | self-values |
| D. | self-motivation |
| Answer» B. self-goals | |
| 152. |
The people having authority to prevent information to reach the deciders and approvers are classified as |
| A. | approvers |
| B. | gatekeepers |
| C. | evaluators |
| D. | initiators |
| Answer» C. evaluators | |
| 153. |
The markets including buyers in other countries are called |
| A. | business markets |
| B. | reseller markets |
| C. | government markets |
| D. | international markets |
| Answer» E. | |
| 154. |
The marketer's must work hard in the marketing type of |
| A. | selective ad watching |
| B. | selective noticing |
| C. | prepared distortion |
| D. | selective attention |
| Answer» E. | |
| 155. |
The degree of perceived risk varies with |
| A. | attribute uncertainty |
| B. | customer self-confidence |
| C. | money at stake |
| D. | all of the above |
| Answer» E. | |
| 156. |
The sales frequency of product represents the |
| A. | product consumption rate |
| B. | product life cycle |
| C. | product age |
| D. | seller's decision |
| Answer» B. product life cycle | |
| 157. |
The group or individuals who decide the supplier's and product requirements are classified as |
| A. | deciders |
| B. | selectors |
| C. | evaluators |
| D. | providers |
| Answer» B. selectors | |
| 158. |
The thought that buying product would not be worth of the paid price is classified as |
| A. | functional risk |
| B. | financial risk |
| C. | attitude risk |
| D. | factor risk |
| Answer» C. attitude risk | |
| 159. |
The movement by concerned government agencies and citizens towards improvement and protection of future and current living environment is called |
| A. | consumerism |
| B. | seller's extrovert sellers |
| C. | environmentalism |
| D. | seller introvert seller |
| Answer» D. seller introvert seller | |
| 160. |
The social class group who rely heavily on inherited wealth is best classified as |
| A. | upper middles |
| B. | working class |
| C. | lower uppers |
| D. | upper uppers |
| Answer» E. | |
| 161. |
The telephone operators and receptionists who prevent contacts to deciders are classified as |
| A. | initiators |
| B. | influencers |
| C. | buyers |
| D. | gatekeepers |
| Answer» E. | |
| 162. |
The effect of references, family and statuses are classified as |
| A. | effect of social factors |
| B. | effect of cultural factors |
| C. | effect of economic factors |
| D. | effect of global factors |
| Answer» B. effect of cultural factors | |
| 163. |
The individual who shapes product specifications and plays role in negotiation are classified as |
| A. | buyers |
| B. | suppliers |
| C. | approvers |
| D. | providers |
| Answer» B. suppliers | |
| 164. |
The supplier-buyer relationships are categorized into |
| A. | Four categories |
| B. | Five categories |
| C. | Seven categories |
| D. | Eight categories |
| Answer» E. | |
| 165. |
The customer is disappointed of the purchase if |
| A. | performance shorts of expectations |
| B. | performance meets expectations |
| C. | performance exceeds expectation |
| D. | post purchase actions |
| Answer» B. performance meets expectations | |
| 166. |
The perceptual process in which the potential customers relate ads to their customer needs is classified as |
| A. | selective attention |
| B. | selective noticing |
| C. | selective shopping |
| D. | selective ad watching |
| Answer» B. selective noticing | |
| 167. |
The Company?s key businesses are known as |
| A. | Portfolio analysis |
| B. | Strategic Business Units (SBU's) |
| C. | Both a and b |
| D. | None of above |
| Answer» C. Both a and b | |
| 168. |
The process of identifying different competitive forces hierarchy is classified as |
| A. | market penetration |
| B. | market division |
| C. | market partitioning |
| D. | customer classification |
| Answer» D. customer classification | |
| 169. |
In modified rebuy, the suppliers who want to protect their business are classified as |
| A. | modified suppliers |
| B. | new suppliers |
| C. | in-suppliers |
| D. | out-suppliers |
| Answer» D. out-suppliers | |
| 170. |
The type of exchange relationship in a specific adaptation without strong cooperation is called |
| A. | mutually contracts |
| B. | mutually adaptive |
| C. | mutual structure commitment |
| D. | commitment selling |
| Answer» C. mutual structure commitment | |
| 171. |
The consumer's buying behavior is largely influenced by |
| A. | social factors |
| B. | cultural factors |
| C. | personal factors |
| D. | all of the above |
| Answer» E. | |
| 172. |
The consumers who are sensitive in the matter how other see us is classified in the concept of |
| A. | self-concept |
| B. | self-monitors |
| C. | ideal self-concept |
| D. | actual self-concept |
| Answer» C. ideal self-concept | |
| 173. |
In business markets, the technical sources have great importance in the |
| A. | interest stage |
| B. | evaluation stage |
| C. | initial awareness stage |
| D. | trial stage |
| Answer» C. initial awareness stage | |
| 174. |
The techniques such as sentence completion and word association are classified as |
| A. | projective techniques |
| B. | technical techniques |
| C. | classification techniques |
| D. | sampling techniques |
| Answer» B. technical techniques | |
| 175. |
The concept which defines the 'person' and it's interaction with the environment is classified as |
| A. | lifestyle |
| B. | personality |
| C. | role |
| D. | status |
| Answer» B. personality | |
| 176. |
In business markets, the demand of business goods is more volatile than demand for consumer goods, is classified as |
| A. | fluctuating demand |
| B. | stable demand |
| C. | unstable demand |
| D. | freeze demand |
| Answer» B. stable demand | |
| 177. |
The way how information taken out from customer's memory or mind is classified as |
| A. | memory revival |
| B. | memory retrieval |
| C. | memory encoding |
| D. | memory decoding |
| Answer» C. memory encoding | |
| 178. |
The influential model of attitude change and attitude formation is |
| A. | elaboration likelihood model |
| B. | value likelihood model |
| C. | expectancy elaboration model |
| D. | value elaboration model |
| Answer» B. value likelihood model | |
| 179. |
The Herzberg's theory is based on two factors those are |
| A. | satisfiers and dissatisfies |
| B. | formal and informal |
| C. | regular and irregulars |
| D. | all of the above |
| Answer» B. formal and informal | |
| 180. |
The process of doing two or more tasks at a single time is called |
| A. | multitasking |
| B. | motivational aspects |
| C. | time constrained |
| D. | money constrained |
| Answer» B. motivational aspects | |
| 181. |
The strategy which is used when the buyers mistakenly assume competing brands beneficial, is classified as |
| A. | competitive de-positioning |
| B. | competitive repositioning |
| C. | physiological de-positioning |
| D. | brand repositioning |
| Answer» B. competitive repositioning | |
| 182. |
The markets in which the goods are bought for production processes by the business owners are called |
| A. | business markets |
| B. | international markets |
| C. | consumer markets |
| D. | government markets |
| Answer» B. international markets | |
| 183. |
In the buying process, the group that have direct impact on customers is classified as |
| A. | membership groups |
| B. | primary groups |
| C. | secondary groups |
| D. | Both a and b |
| Answer» E. | |
| 184. |
The process of tracing customer's motivation from instrumental to terminal ones is classified as |
| A. | laddering |
| B. | motivation hierarchy |
| C. | intentional hierarchy |
| D. | sampling hierarchy |
| Answer» B. motivation hierarchy | |
| 185. |
The 'expectancy value model' is classified as |
| A. | compensatory model |
| B. | non compensatory model |
| C. | realistic model |
| D. | approached model |
| Answer» B. non compensatory model | |
| 186. |
The markets in which participants directly exchange goods or services are classified as |
| A. | public markets |
| B. | barter markets |
| C. | buying markets |
| D. | private alliances |
| Answer» C. buying markets | |
| 187. |
The customer having sufficient time in buying and having proper knowledge about the product, in this case the customers follow |
| A. | motivation route |
| B. | elaboration cue |
| C. | central route |
| D. | value route |
| Answer» D. value route | |
| 188. |
When the customers base their predictions on example that comes to mind easily are classified as |
| A. | availability heuristic |
| B. | representative heuristic |
| C. | anchoring heuristic |
| D. | adjusting heuristic |
| Answer» B. representative heuristic | |
| 189. |
The basic determinant of any customer's buying behavior is classified as |
| A. | culture |
| B. | relatives |
| C. | supply by company |
| D. | demand by others |
| Answer» B. relatives | |
| 190. |
A person, who offers informal reviews or advice about specific category is called as |
| A. | associative leader |
| B. | inspiration leader |
| C. | opinion leader |
| D. | group leader |
| Answer» D. group leader | |
| 191. |
All the factors affecting purchasing power of consumers are included in |
| A. | the cultural environment |
| B. | the demographic environment |
| C. | the economic environment |
| D. | Both a and b |
| Answer» D. Both a and b | |
| 192. |
The business buyers convert all the benefits and costs into |
| A. | corporate terms |
| B. | monetary terms |
| C. | approving terms |
| D. | influencing terms |
| Answer» C. approving terms | |
| 193. |
The network of company's supply chain and its customers is called |
| A. | Value chain |
| B. | Value delivery network |
| C. | Both a and b |
| D. | None of above |
| Answer» C. Both a and b | |
| 194. |
The 'selective distortion' and 'selective attention' are the types of |
| A. | motivational process |
| B. | sampling process |
| C. | perceptual process |
| D. | technical process |
| Answer» D. technical process | |
| 195. |
The independent service provider of logistics who can do all the functions required by clients is classified as |
| A. | public held logistic provider |
| B. | privately held logistic provider |
| C. | Third party logistics provider |
| D. | single part logistics provider |
| Answer» D. single part logistics provider | |
| 196. |
The process of comparing own products or services to leading firms practices to improve performance and quality is called |
| A. | strategic analysis |
| B. | corporate image analysis |
| C. | benchmarking |
| D. | customer value analysis |
| Answer» D. customer value analysis | |
| 197. |
The Company whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as |
| A. | competitor centered company |
| B. | customer centered company |
| C. | profit centered company |
| D. | market centered company |
| Answer» C. profit centered company | |
| 198. |
The kind of advantage gained by offering greater value to customers as compared to competitors is classified as |
| A. | competitive advantage |
| B. | corporate advantage |
| C. | branding advantage |
| D. | premium advantage |
| Answer» B. corporate advantage | |
| 199. |
The breakeven pricing strategy is also called |
| A. | learning pricing |
| B. | marginal pricing |
| C. | target return pricing |
| D. | markup return pricing |
| Answer» D. markup return pricing | |
| 200. |
The concept of logistics which focuses on teamwork in the whole supply chain management to maximize performance of a distribution system is classified as |
| A. | integrated logistics management |
| B. | intermodal logistics management |
| C. | intra-modal logistics management |
| D. | exclusive logistics management |
| Answer» B. intermodal logistics management | |