MCQOPTIONS
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MCQOPTIONS
This section includes 2956 Mcqs, each offering curated multiple-choice questions to sharpen your UPSC IAS Exam knowledge and support exam preparation. Choose a topic below to get started.
| 151. |
Average revenue is the revenue per |
| A. | unit commodity sold |
| B. | total commodity sold |
| C. | marginal commodity sold |
| D. | none of these |
| Answer» B. total commodity sold | |
| 152. |
Under oligopoly a single seller cannot influence significantly |
| A. | market price |
| B. | quantity supplied |
| C. | advertisement cost |
| D. | all the above |
| Answer» E. | |
| 153. |
The short run production function is called; |
| A. | Returns to scale |
| B. | law of variable proportion |
| C. | Production possibility frontier |
| D. | None of these |
| Answer» C. Production possibility frontier | |
| 154. |
In the oligopoly market there are |
| A. | large no. of firms |
| B. | a few firms |
| C. | a single firm |
| D. | an infinite no. of firms |
| Answer» C. a single firm | |
| 155. |
The market with a single producer’’ |
| A. | perfect competition |
| B. | monopolistic competition |
| C. | oligopoly |
| D. | monopoly |
| Answer» E. | |
| 156. |
Which of the following is/ are the reason for adopting skimming price strategy |
| A. | When the buyers are not able to compare the value and utility. |
| B. | To attract the high income customers. |
| C. | When the product has distinctive qualities, luxuries |
| D. | All the above |
| Answer» E. | |
| 157. |
Which of the following is/ are the reason for adopting penetration price strategy |
| A. | Economies of large scale production available to firm. |
| B. | Potential market for the product is large. |
| C. | Cost of production is low. |
| D. | All the above |
| Answer» E. | |
| 158. |
Customary pricing is also known as |
| A. | Consumer pricing |
| B. | Conventional pricing |
| C. | Cost plus pricing |
| D. | Full cost pricing |
| Answer» C. Cost plus pricing | |
| 159. |
Which one of the following is not a reason for adopting penetration price strategy |
| A. | Product has high price elasticity in the initial stage. |
| B. | The product is accepted by large number of customers. |
| C. | Economies of large scale production available to firm |
| D. | When the buyers are not able to compare the value and utility |
| Answer» E. | |
| 160. |
Which one of the following is not a reason for adopting skimming price strategy |
| A. | When the demand of new product is relatively inelastic. |
| B. | When there is no close substitutes |
| C. | Elasticity of demand is not known |
| D. | Product has high price elasticity in the initial stage |
| Answer» E. | |
| 161. |
Prices of Bata shoe as Rs.99.99, this pricing is |
| A. | Mark up pricing |
| B. | Odd pricing |
| C. | Marginal cost pricing |
| D. | Follow up pricing. |
| Answer» C. Marginal cost pricing | |
| 162. |
Psychological pricing is also called as; |
| A. | Penetration pricing |
| B. | Skimming pricing |
| C. | Odd pricing |
| D. | None of these |
| Answer» D. None of these | |
| 163. |
…………… provide guidelines to carry out …………… |
| A. | Pricing strategies, pricing policies |
| B. | Pricing policies, pricing strategies |
| C. | Pricing rules, pricing policies |
| D. | Pricing rules, pricing strategies |
| Answer» C. Pricing rules, pricing policies | |
| 164. |
Generally used strategy for pricing new products is/are |
| A. | Skimming price strategy |
| B. | Penetration price strategy |
| C. | Both a & b |
| D. | None of these |
| Answer» D. None of these | |
| 165. |
……………………is the method of leadership pricing |
| A. | Going rate pricing |
| B. | Follow up pricing |
| C. | Barometric pricing |
| D. | Parity pricing |
| Answer» D. Parity pricing | |
| 166. |
The method of pricing which is also known as Parity pricing and Acceptance pricing is |
| A. | Differential pricing |
| B. | Going rate pricing |
| C. | Discriminatory pricing |
| D. | Mark up pricing |
| Answer» C. Discriminatory pricing | |
| 167. |
The pricing of cup of tea or coffee, is an example of |
| A. | Mark up pricing |
| B. | Marginal cost pricing |
| C. | Conventional pricing |
| D. | Cost plus pricing |
| Answer» D. Cost plus pricing | |
| 168. |
Price discrimination is also called as |
| A. | Discriminatory pricing |
| B. | Differential pricing |
| C. | Average cost pricing |
| D. | a & b above |
| Answer» E. | |
| 169. |
Under the Marginal cost pricing, the price is determined on the basis of; |
| A. | Fixed cost |
| B. | Variable cost |
| C. | Total cost |
| D. | Average cost |
| Answer» C. Total cost | |
| 170. |
Cinema Theater, telephone bills etc..are following |
| A. | Full cost pricing |
| B. | Marginal cost pricing |
| C. | Differential pricing |
| D. | Mark up pricing |
| Answer» D. Mark up pricing | |
| 171. |
Under which method, the cost is added with the predetermined target rate of return on capital invested |
| A. | Cost plus pricing |
| B. | Target pricing |
| C. | Mark up pricing |
| D. | None of these |
| Answer» C. Mark up pricing | |
| 172. |
Target pricing is also called as |
| A. | Cost plus pricing |
| B. | Rate of return pricing |
| C. | Mark up pricing |
| D. | None of these |
| Answer» C. Mark up pricing | |
| 173. |
Average cost pricing is also called as |
| A. | cost plus pricing |
| B. | marginal cost pricing |
| C. | margin pricing |
| D. | both a & c |
| Answer» E. | |
| 174. |
Which one of the following is an internal factor influencing pricing |
| A. | demand |
| B. | competition |
| C. | distribution channel |
| D. | product life cycle |
| Answer» E. | |
| 175. |
Cost plus pricing is also called |
| A. | margin pricing |
| B. | full cost pricing |
| C. | mark up pricing |
| D. | all the above |
| Answer» E. | |
| 176. |
Which one of the following is not an internal factor influencing pricing policy |
| A. | cost |
| B. | objectives |
| C. | marketing mix |
| D. | demand |
| Answer» E. | |
| 177. |
Which of the following method of pricing is popular in wholesale and retail trades |
| A. | skimming |
| B. | penetrating |
| C. | full cost pricing |
| D. | target pricing |
| Answer» D. target pricing | |
| 178. |
Method of charging low price initially called…………… |
| A. | skimming |
| B. | penetrating |
| C. | full cost pricing |
| D. | target pricing |
| Answer» C. full cost pricing | |
| 179. |
Pricing is done on the basis of managerial decisions, not on the basis of cost, demand etc… |
| A. | Managerial pricing |
| B. | Administered pricing |
| C. | Full cost pricing |
| D. | Competitive pricing |
| Answer» C. Full cost pricing | |
| 180. |
The firm charges price in tune with the industry’s price is called |
| A. | competitive pricing |
| B. | going rate pricing |
| C. | tune pricing |
| D. | target pricing |
| Answer» C. tune pricing | |
| 181. |
Fixing high price during the introduction is called |
| A. | skimming |
| B. | penetrating |
| C. | full cost pricing |
| D. | target pricing |
| Answer» B. penetrating | |
| 182. |
In…………..pricing fixed cost are excluded. |
| A. | skimming pricing |
| B. | going rate pricing |
| C. | administered pricing |
| D. | marginal cost pricing |
| Answer» E. | |
| 183. |
………….. is the change in total revenue irrespective of changes in price or due to the effect ofmanagerial decision on revenue |
| A. | Average revenue |
| B. | Total revenue |
| C. | Marginal revenue |
| D. | Incremental revenue |
| Answer» E. | |
| 184. |
Total Revenue will be maximum at the point where Marginal Revenue is |
| A. | One |
| B. | Zero |
| C. | <1 |
| D. | >1 |
| Answer» C. <1 | |
| 185. |
Where Marginal revenue is negative, TR will be ………….. |
| A. | Rising |
| B. | Falling |
| C. | Zero |
| D. | One |
| Answer» C. Zero | |
| 186. |
So long as Average Revenue is falling, Marginal Revenue will be …………. Average Revenue |
| A. | Less than |
| B. | More than |
| C. | Equal to |
| D. | None of these |
| Answer» B. More than | |
| 187. |
………. means the total receipts from sales divided by the number of unit sold. |
| A. | Average revenue |
| B. | Total revenue |
| C. | Marginal revenue |
| D. | Incremental revenue |
| Answer» B. Total revenue | |
| 188. |
……….. Measures the differences between the new total revenue and existing total revenue |
| A. | Average revenue |
| B. | Total revenue |
| C. | Marginal revenue |
| D. | Incremental revenue |
| Answer» E. | |
| 189. |
Which of the following is not a method of demand forecasting of new products |
| A. | Trend projection |
| B. | Substitute approach |
| C. | Evolutionary approach |
| D. | Sales experience approach |
| Answer» B. Substitute approach | |
| 190. |
………..= R2‐R1/Q2‐Q1 |
| A. | Average revenue |
| B. | Total revenue |
| C. | Marginal revenue |
| D. | Incremental revenue |
| Answer» D. Incremental revenue | |
| 191. |
Growth curve approach is used for forecasting demand of ………….products |
| A. | New |
| B. | Old |
| C. | Existing |
| D. | Both old and existing. |
| Answer» B. Old | |
| 192. |
Criteria for good demand forecasting includes; |
| A. | Plausibility |
| B. | Simplicity |
| C. | Economy |
| D. | All the above. |
| Answer» E. | |
| 193. |
………..is the base of marketing planning |
| A. | Demand Estimation |
| B. | Demand analysis |
| C. | Demand function |
| D. | Demand forecasting |
| Answer» E. | |
| 194. |
Method of demand forecasting is also called “economic model building” |
| A. | Opinion survey |
| B. | Complete enumeration |
| C. | Correlation and regression |
| D. | Delphi method |
| Answer» D. Delphi method | |
| 195. |
In ………approach, on the basis of the growth of an established product, the demand for the newproduct is estimated |
| A. | Growth curve approach |
| B. | Evolutionary approach. |
| C. | Opinion polling approach |
| D. | vicarious approach |
| Answer» B. Evolutionary approach. | |
| 196. |
In …….approach, Consumers reactions on the new products are found out indirectly with the helpof specialized dealers |
| A. | Growth curve approach |
| B. | Evolutionary approach. |
| C. | Opinion polling approach |
| D. | Vicarious approach. |
| Answer» E. | |
| 197. |
In …….. approach, the demand for new product is estimated on the basis demand of existing product |
| A. | Growth curve approach |
| B. | Evolutionary approach. |
| C. | Opinion polling approach |
| D. | Vicarious approach. |
| Answer» C. Opinion polling approach | |
| 198. |
Consumer Interview method of demand forecasting may undertaken by; |
| A. | Complete enumeration |
| B. | Sample survey |
| C. | End‐use method |
| D. | All the above |
| Answer» E. | |
| 199. |
Under ….. Method, a panel is selected to give suggestions to solve the problems in hand |
| A. | Opinion survey |
| B. | Expert opinion |
| C. | Delphi method |
| D. | Consumer interview |
| Answer» D. Consumer interview | |
| 200. |
…………Method is also known as Sales‐ Force –Composite method or collective opinion method |
| A. | Opinion survey |
| B. | Expert opinion |
| C. | Delphi method |
| D. | Consumer interview method |
| Answer» B. Expert opinion | |