449 + Mcqs in Consumer Behaviour Page 5 McqOptions

201.	A company must always guard against dissatisfying customers. On average, a satisfied customer tells 3 people about a good purchase experience. A dissatisfied customer, however, on average gripes to ________ people.
A.	7
B.	9
C.	11 .
D.	30
Answer» D. 30

Discussion

202.	All of the following are among the primary differences between a business market and aconsumer market except ____________
A.	Purchase decisions to satisfy needs. .
B.	Market structure and demand.
C.	The nature of the buying unit.
D.	The types of decisions and the decision process involved.
Answer» B. Market structure and demand.

Discussion

203.	_ is the 2nd level of consumer decision making.
A.	Extensive decision making
B.	Primary decision making
C.	Routine decision making
D.	Limited decision making
Answer» E.

Discussion

204.	The buying process can be triggered by a(n) __________ when one of the person’s normalneeds—hunger, thirst, sex—rises to a level high enough to become a drive.
A.	awareness
B.	external stimuli
C.	internal stimuli .
D.	experiential motivation.
Answer» D. experiential motivation.

Discussion

205.	If a consumer tells friends “I like my car more than any other car on the road,” then theconsumer has expressed an _____________
A.	Rule.
B.	Attitude. .
C.	Belief.
D.	Cue.
Answer» C. Belief.

Discussion

206.	_ is the first step of adoption process
A.	Triability
B.	interest
C.	awareness
D.	observability
Answer» D. observability

Discussion

207.	When consumers are seeking low involvement products, they are unlikely to engage inextensive search, so _______________ is important
A.	Order processing
B.	Order Booking
C.	Ready availability
D.	Information about warranty
Answer» D. Information about warranty

Discussion

208.	Two of the most important psychological factors that impact consumer decision-making process are product _____________ and product involvement.
A.	Marketing
B.	Strategy
C.	Price
D.	Knowledge
Answer» E.

Discussion

209.	_ component of the tri component theory of attitudes,consists of a person’s feelings, sentiments, and emotions for a particular brand or product.
A.	cognitive
B.	connative
C.	affective
D.	value expressive function
Answer» D. value expressive function

Discussion

210.	Carl Jung helped identify _ personality types.
A.	15
B.	14
C.	26
D.	16
Answer» E.

Discussion

211.	_ is the third step of adoption process
A.	trail
B.	interest
C.	evaluation
D.	awareness
Answer» D. awareness

Discussion

212.	According to the buyer decision process suggested in the text, the first stage is characterizedas being one of __________
A.	Awareness.
B.	Information search.
C.	Need recognition. .
D.	Demand formulation.
Answer» D. Demand formulation.

Discussion

213.	In a _______________, the buyer wants to change something about product specifications, prices, terms, or suppliers.
A.	habitual re buy
B.	straight re buy
C.	modified re buy .
D.	new task buy
Answer» D. new task buy

Discussion

214.	------------ is nothing but willingness of consumers to purchase products and services as pertheir taste, need and of course pocket.
A.	Consumer behavior
B.	Consumer interest
C.	Consumer attitude
D.	Consumer perception
Answer» C. Consumer attitude

Discussion

215.	_ is more of a continuum, i.e., a range of social positions, on which each member of society can be place.
A.	Culture
B.	Subculture
C.	Social class
D.	Personality
Answer» D. Personality

Discussion

216.	Higher is gap between product performance and customer expectations, customer is
A.	More satisfied
B.	More dissatisfied
C.	More delighted
D.	None of the above
Answer» C. More delighted

Discussion

217.	The _______________ may lead the buyer to continue, modify, or drop the arrangementthat has been entered into by the buyer and seller.
A.	performance review .
B.	order-routine specification
C.	supplier selection
D.	general need description
Answer» E.

Discussion

218.	According to Freud’s psychoanalytic theory of personality, the _ operates based on the pleasure principle, which stresses on immediate fulfillment of needs.
A.	ego
B.	super ego ig
C.	traits
D.	id
Answer» E.

Discussion

219.	The personality types proposed by Carl Jung were developed and incorporated into a scale that came to be famously known and applied as the _.
A.	MBTI or the Myers- Briggs Type Indicator.
B.	MMPI
C.	MMTI
D.	MBPI
Answer» B. MMPI

Discussion

220.	Understanding of consumer needs and the develops a marketing mix to satisfy these needs
A.	The price influences
B.	The strategic plan
C.	The product influences
D.	The marketing concept
Answer» E.

Discussion

221.	if a person interacts only occasionally with such others, or does not consider their opinions to be important, then these others constitute a _ group for that person.
A.	primary
B.	secondary
C.	informal
D.	formal
Answer» C. informal

Discussion

222.	_personalities prefer love and affection and so they move towards them and so they prefer known brands.
A.	Complaint
B.	detached
C.	dormant
D.	aggressive
Answer» B. detached

Discussion

223.	_____________ (is) are transmitted through three basic organizations: the family, religious organizations, and educational institutions; and in today’s society, educational institutions are playing an increasingly greater role in this regard.
A.	Consumer feedback
B.	Marketing information systems
C.	Market share estimates
D.	Cultural values.
Answer» E.

Discussion

224.	The starting point in understanding how consumers respond to various marketing efforts thecompany might use is the:
A.	Lipinski model of buying behavior.
B.	Stimulus-response model of buyer behavior.
C.	Freudian model of buying behavior.
D.	Maslow’s model of life-cycle changes.
Answer» C. Freudian model of buying behavior.

Discussion

225.	_________________ is an approach to cost reduction in which components are studied carefully to determine if they can be redesigned, standardized, or made by less costly methods of production.
A.	Cost analysis
B.	Order analysis
C.	Product analysis
D.	Value analysis .
Answer» E.

Discussion

226.	In family decision making, _ are those family members who provide information and advice and thus influence the purchase.
A.	users
B.	influencers
C.	Gatekeepers
D.	buyers
Answer» E.

Discussion

227.	The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.
A.	facilitator
B.	referent actor
C.	opinion leader .
D.	social role player
Answer» D. social role player

Discussion

228.	_are the objectives that have to fulfilled.
A.	aims
B.	mission
C.	goals
D.	values
Answer» D. values

Discussion

229.	A ______________ is a person’s pattern of living as expressed in his or her activities, interests, and opinions.
A.	role
B.	status
C.	position
D.	lifestyle .
Answer» E.

Discussion

230.	A _____________ is a need that is sufficiently pressing to direct the person to seek satisfaction of the need.
A.	Motive.
B.	want
C.	demand
D.	requirement
Answer» B. want

Discussion

231.	People can form different perceptions of the same stimulus because of three perceptual processes. These processes are best described as being:
A.	Selective attention, selective distortion, and selective retention. .
B.	Subliminal perception, selective remembrance, selective forgetting.
C.	Closure, modeling, and perceptual screening.
D.	Needs distortion, wants analysis, and perceptual screening.
Answer» B. Subliminal perception, selective remembrance, selective forgetting.

Discussion

232.	General Motors buys steel because consumers buy cars. If consumer demand for cars drops, so will General Motors’ demand for steel. This is an example of the relationships found in___________
A.	Kinked demand.
B.	Inelastic demand.
C.	Cyclical deman
D.	d. Derived demand. .
Answer» E.

Discussion

233.	In ERG theory E stands for_.
A.	emphasis
B.	existence
C.	exercise
D.	evaluation
Answer» C. exercise

Discussion

234.	Repeat purchase is closely related to the concept of
A.	Brand image
B.	Brand loyalty
C.	Brand equity
D.	Brand culture
Answer» C. Brand equity

Discussion

235.	_ decision making involves internal and limited external search, few alternatives, simple decision rules.
A.	primary
B.	Limited
C.	extended
D.	nominal
Answer» C. extended

Discussion

236.	_ category of innovation is where there are minor changes in behaviour eg regular changes in toothpaste.
A.	Discontinuous Innovation
B.	Primary innovation
C.	Dynamic Continuous Innovation
D.	Continuous innovation
Answer» E.

Discussion

237.	If a buying team is asked by the purchasing department to rank the importance of reliability, durability, price, and other attributes of an item, then the team is going through a business buying process stage called____________
A.	Problem recognition.
B.	General need description. .
C.	Product specification.
D.	Proposal solicitation.
Answer» C. Product specification.

Discussion

238.	Factors such as supplier reputation for repair and servicing capabilities are important criteria for evaluation at which stage in the business buying process?
A.	problem recognition
B.	supplier search
C.	supplier selection .
D.	order-routine specification.
Answer» D. order-routine specification.

Discussion

239.	Several characteristics are especially important in influencing an innovation’s rate of adoption. _________ is the degree to which the innovation may be tried on a limited basis.
A.	Relative advantage
B.	Synchronization
C.	Compatibility
D.	Divisibility .
Answer» E.

Discussion

240.	Any individual who purchases goods and services from the market for his/her end-use iscalled a..................
A.	Customer
B.	Purchaser
C.	Consumer
D.	All these
Answer» B. Purchaser

Discussion

241.	Just as people have personalities, similarly _ also have personalities.
A.	celebrities
B.	media outlets
C.	product/brands
D.	stores
Answer» D. stores

Discussion

242.	Primary reference groups include ________________
A.	college students
B.	office colleague
C.	family and close friends
D.	sports groups
Answer» D. sports groups

Discussion

243.	When the performance of the product matches the more than the expectations of theconsumer it is called as
A.	Delight
B.	Satisfaction
C.	Highly satisfied
D.	All the above
Answer» B. Satisfaction

Discussion

244.	------------ is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket.
A.	Consumer behavior
B.	Consumer interest
C.	Consumer attitude
D.	Consumer perception
Answer» C. Consumer attitude

Discussion

245.	Marketing strategies are often designed to influence ………… and lead to profitable exchanges.
A.	Consumer decision making
B.	Sales strategies
C.	Advertising strategies
D.	Export strategies
Answer» B. Sales strategies

Discussion

246.	The starting point in understanding how consumers respond to various marketing efforts the company might use is the:
A.	Lipinski model of buying behavior.
B.	Stimulus-response model of buyer behavior. .
C.	Freudian model of buying behavior.
D.	Maslow’s model of life-cycle changes.
Answer» C. Freudian model of buying behavior.

Discussion

247.	Changes in consumer values have been recognized by many business firms that have expanded their emphasis on ____________ products.
A.	Latest technology
B.	Timesaving, convenience-oriented
C.	Health related
D.	Communication.
Answer» C. Health related

Discussion

248.	_ is how consumers would like to see themselves.
A.	social self image
B.	actual self image
C.	self image
D.	Ideal self image
Answer» E.

Discussion

249.	In ERG theory R stands for_.
A.	reformation
B.	reaction
C.	realtionship
D.	relatedness
Answer» E.

Discussion

250.	_ is also called habitual decision making as it involves no decision per say.
A.	primary
B.	nominal
C.	extended
D.	limited
Answer» C. extended

Discussion

Explore topic-wise MCQs in Marketing Aptitude.

A company must always guard against dissatisfying customers. On average, a satisfied customer tells 3 people about a good purchase experience. A dissatisfied customer, however, on average gripes to ________ people.

All of the following are among the primary differences between a business market and aconsumer market except ____________

_ is the 2nd level of consumer decision making.

The buying process can be triggered by a(n) __________ when one of the person’s normalneeds—hunger, thirst, sex—rises to a level high enough to become a drive.

If a consumer tells friends “I like my car more than any other car on the road,” then theconsumer has expressed an _____________

_ is the first step of adoption process

When consumers are seeking low involvement products, they are unlikely to engage inextensive search, so _______________ is important

Two of the most important psychological factors that impact consumer decision-making process are product _____________ and product involvement.

_ component of the tri component theory of attitudes,consists of a person’s feelings, sentiments, and emotions for a particular brand or product.

Carl Jung helped identify _ personality types.

_ is the third step of adoption process

According to the buyer decision process suggested in the text, the first stage is characterizedas being one of __________

In a _______________, the buyer wants to change something about product specifications, prices, terms, or suppliers.

------------ is nothing but willingness of consumers to purchase products and services as pertheir taste, need and of course pocket.

_ is more of a continuum, i.e., a range of social positions, on which each member of society can be place.

Higher is gap between product performance and customer expectations, customer is

The _______________ may lead the buyer to continue, modify, or drop the arrangementthat has been entered into by the buyer and seller.

According to Freud’s psychoanalytic theory of personality, the _ operates based on the pleasure principle, which stresses on immediate fulfillment of needs.

The personality types proposed by Carl Jung were developed and incorporated into a scale that came to be famously known and applied as the _.

Understanding of consumer needs and the develops a marketing mix to satisfy these needs

if a person interacts only occasionally with such others, or does not consider their opinions to be important, then these others constitute a _ group for that person.

_personalities prefer love and affection and so they move towards them and so they prefer known brands.

_____________ (is) are transmitted through three basic organizations: the family, religious organizations, and educational institutions; and in today’s society, educational institutions are playing an increasingly greater role in this regard.

The starting point in understanding how consumers respond to various marketing efforts thecompany might use is the:

_________________ is an approach to cost reduction in which components are studied carefully to determine if they can be redesigned, standardized, or made by less costly methods of production.

In family decision making, _ are those family members who provide information and advice and thus influence the purchase.

The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.

_are the objectives that have to fulfilled.

A ______________ is a person’s pattern of living as expressed in his or her activities, interests, and opinions.

A _____________ is a need that is sufficiently pressing to direct the person to seek satisfaction of the need.

People can form different perceptions of the same stimulus because of three perceptual processes. These processes are best described as being:

General Motors buys steel because consumers buy cars. If consumer demand for cars drops, so will General Motors’ demand for steel. This is an example of the relationships found in___________

In ERG theory E stands for_.

Repeat purchase is closely related to the concept of

_ decision making involves internal and limited external search, few alternatives, simple decision rules.

_ category of innovation is where there are minor changes in behaviour eg regular changes in toothpaste.

If a buying team is asked by the purchasing department to rank the importance of reliability, durability, price, and other attributes of an item, then the team is going through a business buying process stage called____________

Factors such as supplier reputation for repair and servicing capabilities are important criteria for evaluation at which stage in the business buying process?

Several characteristics are especially important in influencing an innovation’s rate of adoption. _________ is the degree to which the innovation may be tried on a limited basis.

Any individual who purchases goods and services from the market for his/her end-use iscalled a..................

Just as people have personalities, similarly _ also have personalities.

Primary reference groups include ________________

When the performance of the product matches the more than the expectations of theconsumer it is called as

------------ is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket.

Marketing strategies are often designed to influence ………… and lead to profitable exchanges.

The starting point in understanding how consumers respond to various marketing efforts the company might use is the:

Changes in consumer values have been recognized by many business firms that have expanded their emphasis on ____________ products.

_ is how consumers would like to see themselves.

In ERG theory R stands for_.

_ is also called habitual decision making as it involves no decision per say.