MCQOPTIONS
Saved Bookmarks
MCQOPTIONS
This section includes 449 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing Aptitude knowledge and support exam preparation. Choose a topic below to get started.
| 151. |
_______________ are based on such things as geographic areas, religions, nationalities,ethnic groups, and age. |
| A. | multilingual needs |
| B. | cultures |
| C. | subcultures |
| D. | product adaptation requirements |
| Answer» D. product adaptation requirements | |
| 152. |
In large nations, the population is bound to lose a lot of its homogeneity, and thus_________________ arise. |
| A. | multilingual needs |
| B. | cultures |
| C. | subcultures |
| D. | product adaptation requirements |
| Answer» D. product adaptation requirements | |
| 153. |
_____________ (is) are transmitted through three basic organizations: the family, religiousorganizations, and educational institutions; and in today’s society, educational institutions are playing an increasingly greater role in this regard. |
| A. | consumer feedback |
| B. | marketing information systems |
| C. | market share estimates |
| D. | cultural values |
| Answer» E. | |
| 154. |
In terms of consumer behaviour; culture, social class, and reference group influences havebeen related to purchase and _______________. |
| A. | economic situations |
| B. | situational influences |
| C. | consumption decisions |
| D. | physiological influences |
| Answer» D. physiological influences | |
| 155. |
________________ is one of the most basic influences on an individual’s needs, wants, andbehaviour. |
| A. | brand |
| B. | culture |
| C. | product |
| D. | price |
| Answer» C. product | |
| 156. |
All of the following are part of the adoption process that consumers may go through whenconsidering an innovation EXCEPT: |
| A. | Awareness. |
| B. | Process. |
| C. | Interest. |
| D. | Trial. |
| Answer» C. Interest. | |
| 157. |
A person ………….. consists of all the groups that have a direct or indirect influence on his orher attitudes or behaviour. |
| A. | Sub culture |
| B. | Family |
| C. | Social class |
| D. | Reference group |
| Answer» E. | |
| 158. |
If a company makes products and services for the purpose of reselling or renting them toothers at a profit or for use in the production of other products and services, then the company is selling to the__________ |
| A. | Business market. . |
| B. | International market. |
| C. | Consumer market. |
| D. | Private sector market. |
| Answer» B. International market. | |
| 159. |
“----------- is the action and decisions process or people who purchase goods and services for personal consumption.” |
| A. | Consumer behavior |
| B. | Consumer interest |
| C. | Consumer attitude |
| D. | Consumer interpretation. |
| Answer» B. Consumer interest | |
| 160. |
how long it takes for a new product to be accepted by social system & ulteimately adopt it is called _. |
| A. | rate of diffususion |
| B. | rate fo retention |
| C. | rate of purchase |
| D. | rate of adoption |
| Answer» E. | |
| 161. |
------------- is a branch which deals with the various stages a consumer goes through beforepurchasing products or services for his end use. |
| A. | Consumer behavior |
| B. | Consumer interest |
| C. | Consumer attitude |
| D. | Consumer perception |
| Answer» B. Consumer interest | |
| 162. |
All of the following are part of the adoption process that consumers may go through when considering an innovation EXCEPT: |
| A. | Awareness. |
| B. | Process. . |
| C. | Interest. |
| D. | Trial. |
| Answer» C. Interest. | |
| 163. |
The _______________ may lead the buyer to continue, modify, or drop the arrangement that has been entered into by the buyer and seller. |
| A. | performance review . |
| B. | order-routine specification |
| C. | supplier selection |
| D. | general need description |
| Answer» E. | |
| 164. |
Marketers are always trying to spot ____________ in order to discover new products that might be wanted. |
| A. | opinion graphers |
| B. | dissonant groups |
| C. | cultural shifts . |
| D. | benchmarks |
| Answer» D. benchmarks | |
| 165. |
_ is the fourth step of adoption process |
| A. | interest |
| B. | trial |
| C. | awareness |
| D. | evaluation |
| Answer» C. awareness | |
| 166. |
When a consumers purchase a product for the first time and buys a small quantity than usual,this purchase would be considered as a ____________ |
| A. | Sample |
| B. | Repeat |
| C. | Long term |
| D. | All of the above |
| Answer» E. | |
| 167. |
Shoppers who care about mall essentials and brand name merchandise are known as ________ shoppers |
| A. | Brand |
| B. | Destination |
| C. | Basic |
| D. | Enthusiast |
| Answer» C. Basic | |
| 168. |
Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors are called__________ |
| A. | Cultures. |
| B. | Subcultures. |
| C. | Social classes. . |
| D. | Social factors. |
| Answer» D. Social factors. | |
| 169. |
A good synonym for motive is a(n) _____________. |
| A. | omen |
| B. | need |
| C. | drive . |
| D. | cue. |
| Answer» D. cue. | |
| 170. |
Blanket contracts are typically part of which of the following stages in the business buying process? |
| A. | general need description |
| B. | product specification |
| C. | supplier selection |
| D. | order-routine specification . |
| Answer» E. | |
| 171. |
_ groups are groups that serve as a frame of reference for individuals in their purchase decisions. |
| A. | primary |
| B. | Reference |
| C. | informal |
| D. | secondary |
| Answer» C. informal | |
| 172. |
________________ is the stage of business buying where an organization decides on and specifies the best technical product characteristics for a needed item. |
| A. | Problem recognition |
| B. | General need description |
| C. | Product specification . |
| D. | Proposal solicitation. |
| Answer» D. Proposal solicitation. | |
| 173. |
Shoppers who care about mall essentials and brand name merchandise are known as________ shoppers |
| A. | Brand |
| B. | Destination |
| C. | Basic |
| D. | Enthusiast |
| Answer» C. Basic | |
| 174. |
In terms of behaviour; culture, social class and reference group influences have beenrelated to purchase and _________________ |
| A. | Economic situation |
| B. | Situational influences |
| C. | Consumption decisions |
| D. | Physiological influences |
| Answer» D. Physiological influences | |
| 175. |
Which of the following is the most valuable piece of information for determining the social class of your best friend's parents? |
| A. | The number of years schooling that they had |
| B. | Their ethnic backgrounds |
| C. | Their combined annual income |
| D. | Their occupations |
| Answer» E. | |
| 176. |
_ is lower order need in maslows hierarchy of needs theory. |
| A. | safety |
| B. | self actualisation |
| C. | social |
| D. | self esteem |
| Answer» B. self actualisation | |
| 177. |
When a consumers purchase a product for the first time and buys a small quantity thanusual, this purchase would be considered as a ____________ |
| A. | Sample |
| B. | Repeat |
| C. | Long term |
| D. | All of the above |
| Answer» E. | |
| 178. |
_ category of innovation is where there are major changes in behaviour eg. TV, mobile phones. |
| A. | Continuous innovation |
| B. | Primary innovation |
| C. | Dynamic Continuous Innovation |
| D. | Discontinuous Innovation |
| Answer» E. | |
| 179. |
__________ refers to the information a consumer has stored in their memory about aproduct or service. |
| A. | Cognitive dissonance |
| B. | Product knowledge . |
| C. | Product research |
| D. | Marketing research. |
| Answer» B. Product knowledge . | |
| 180. |
_ comprises of of beliefs towards, feelings towards and behavioral intentions towards some objects. |
| A. | motivation |
| B. | thoughts |
| C. | consumer attitude |
| D. | actions |
| Answer» D. actions | |
| 181. |
The stages through which families might pass as they mature over time is a description of what is called the |
| A. | Adoption process. |
| B. | Lifestyle cycle. |
| C. | Values and Lifestyle. |
| D. | Family life cycle. |
| Answer» E. | |
| 182. |
Post purchase evaluation means |
| A. | Researching consumers who have previously bought the product |
| B. | Comparing the purchase outcome with previous expectations |
| C. | Feelings of disappointment following a purhase |
| D. | Both A and B |
| Answer» E. | |
| 183. |
A ________________ is a group of people with shared value systems based on common life experiences and situations. |
| A. | culture |
| B. | subculture . |
| C. | lifestyle composite |
| D. | social class |
| Answer» C. lifestyle composite | |
| 184. |
Is never, simple, yet understanding it is the essential task of marketing management |
| A. | Understanding the difference between primary and secondary data |
| B. | consumer buying behaviour |
| C. | Brand personality |
| D. | Early Adoption |
| Answer» C. Brand personality | |
| 185. |
Understanding of consumer needs and then develops a marketing mix to satisfy these needs. |
| A. | Marketing concepts |
| B. | Strategic plan |
| C. | The product influences |
| D. | The price influences |
| Answer» B. Strategic plan | |
| 186. |
In terms of consumer behaviour; culture, social class, and reference group influences have been related to purchase and _______________. |
| A. | Economic situations |
| B. | Situational influences |
| C. | Consumption decisions |
| D. | Physiological influences |
| Answer» D. Physiological influences | |
| 187. |
while in _ stage of FLC the consumer is likely to concetrate on home improvements, buy tastful furniture, car, home applicances & magazines. |
| A. | Bachelorhood |
| B. | parenthood |
| C. | post parenthood |
| D. | dissolution |
| Answer» D. dissolution | |
| 188. |
_ personalities tend to move against others and they show off their need for power, success etc. which is quite manipulative |
| A. | detached |
| B. | Complaint |
| C. | Aggressive |
| D. | dormant |
| Answer» D. dormant | |
| 189. |
In ERG theory G stands for_. |
| A. | gain |
| B. | garner |
| C. | growth |
| D. | gestalt |
| Answer» D. gestalt | |
| 190. |
_ is the 3rd level of consumer decision making. |
| A. | Routine decision making |
| B. | Primary decision making |
| C. | Limited decision making |
| D. | Extensive decision making |
| Answer» E. | |
| 191. |
_ is when an individual learns about his own culture. |
| A. | diffusion |
| B. | acculturation |
| C. | enculturation |
| D. | subculture |
| Answer» D. subculture | |
| 192. |
________________ emphasize(s) that profitable marketing begins with the discovery andunderstanding of consumer needs and then develops a marketing mix to satisfy these needs. |
| A. | The marketing concept |
| B. | The strategic plan |
| C. | The product influences |
| D. | The price influences. |
| Answer» B. The strategic plan | |
| 193. |
The traditional _ describes family patterns as consumers marry, have children, leave home, lose a spouse, and retire. |
| A. | FPC |
| B. | FLC |
| C. | FLC |
| D. | FLP |
| Answer» C. FLC | |
| 194. |
…………….. can influence the consumers thought about products. |
| A. | Marketing & popularity |
| B. | Advertising, sales promotion, sales people and publicity |
| C. | Sales promotion, popularity and market |
| D. | Billboards |
| Answer» C. Sales promotion, popularity and market | |
| 195. |
we experience _ when there is a descrepency between our 2 attitudes or attitude & behaviour. |
| A. | Dogmatism |
| B. | Cognitive discongruence |
| C. | Cognitive congruence |
| D. | Cognitive dissonance |
| Answer» E. | |
| 196. |
_ is a process concerned with how innovations spread. |
| A. | adoption |
| B. | metamorphosis |
| C. | laggards |
| D. | diffucion |
| Answer» E. | |
| 197. |
If a person interacts on a regular basis with other individuals (with members of his or her family, with neighbours, or with co-workers whose opinions are valued), then these individuals can be considered as a_ group for that person. On |
| A. | secondary |
| B. | primary |
| C. | informal |
| D. | formal |
| Answer» C. informal | |
| 198. |
In family decision making, _ are those family members who transform or prepare the product into the form in which it is actually consumed. |
| A. | Gatekeepers |
| B. | buyers |
| C. | users |
| D. | Preparers |
| Answer» E. | |
| 199. |
According to Horney, _ personalities move away from others. |
| A. | aggressive |
| B. | Complaint |
| C. | dormant |
| D. | detached |
| Answer» E. | |
| 200. |
A ________________ is a group of people with shared value systems based on common lifeexperiences and situations. |
| A. | culture |
| B. | subculture |
| C. | lifestyle composite |
| D. | social class |
| Answer» C. lifestyle composite | |