MCQOPTIONS
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MCQOPTIONS
This section includes 379 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing Aptitude knowledge and support exam preparation. Choose a topic below to get started.
| 301. |
__________ are programs in which a manufacturer pays a percentage of a retailer's localadvertising expense for advertising the manufacturer's products. |
| A. | Trade promotion programs |
| B. | Consumer promotion programs |
| C. | Cooperative advertising programs |
| D. | Cause-related marketing programs |
| Answer» D. Cause-related marketing programs | |
| 302. |
Sales tools used to support a company's advertising and personal selling directed to wholesalers,retailers, or distributors are called |
| A. | Trade-oriented sales promotions |
| B. | Consumer promotions |
| C. | Manufacturers promotions |
| D. | Sales promotions |
| Answer» B. Consumer promotions | |
| 303. |
A /an __________ reimburses a retailer for extra in-store support or special featuring of a brand. |
| A. | Organizational allowance |
| B. | Merchandise allowance |
| C. | Case allowance |
| D. | Finance allowance |
| Answer» C. Case allowance | |
| 304. |
The first printed advertisements were single sheets, printed on one side, that today would be called |
| A. | Fliers |
| B. | Barrages |
| C. | Flights |
| D. | Brochures |
| Answer» B. Barrages | |
| 305. |
The process of reserving time or time periods with a station or network; checking onavailable advertising time. |
| A. | Free time |
| B. | Cross time |
| C. | Clear time |
| D. | Reserved time |
| Answer» D. Reserved time | |
| 306. |
Advertising that is under complete control of the advertiser, rather than through someestablished medium |
| A. | Direct advertising |
| B. | Brand advertising |
| C. | Display ad |
| D. | Classified ad |
| Answer» B. Brand advertising | |
| 307. |
Advertising that is set in small type and arranged according to categories or interests |
| A. | Display ads |
| B. | Classified ads |
| C. | Testimonial ads |
| D. | Banner ads |
| Answer» C. Testimonial ads | |
| 308. |
Cool hunters are the marketing professionals who make observations andpredictions in changes of, |
| A. | the market |
| B. | the consumers |
| C. | advertising trends |
| D. | new or existing cultural trends |
| Answer» E. | |
| 309. |
Which of the following is not an example of persuasive advertising: |
| A. | Persuading customers to receive a sales call |
| B. | Encouraging the customer to purchase now |
| C. | Building brand preference |
| D. | Explaining how the product works |
| Answer» E. | |
| 310. |
___________ is a specific coordinated advertising effort on behalf of a particularproduct or service that extends for a specified period of time. |
| A. | marketing |
| B. | campaign |
| C. | public relation |
| D. | product placement |
| Answer» C. public relation | |
| 311. |
A specific coordinated advertising effort on behalf of a particular product or service that extendsfor a specified period of time |
| A. | Campaign |
| B. | Trial |
| C. | Marketing |
| D. | Commercial |
| Answer» B. Trial | |
| 312. |
An online banner ad that looks like a dialog box with buttons. It simulates an errormessage or an alert. |
| A. | trick banner ad |
| B. | spam ad |
| C. | banner ad |
| D. | persuasive ad |
| Answer» B. spam ad | |
| 313. |
_________is a demographic description of the people or house- holds that areprospects for a product or service. |
| A. | consumer data |
| B. | consumer profile |
| C. | sampling process |
| D. | consumer impression |
| Answer» C. sampling process | |
| 314. |
_______is the measure of the degree of brain activity that can be used to asses aperson’s reactions to an ad. |
| A. | response activity |
| B. | reaction activity |
| C. | consumer assessment |
| D. | alpha activity |
| Answer» E. | |
| 315. |
________is a form of contextual advertising where specific keywords within thetext of a web-page are matched with advertising and/or related information units. |
| A. | matching ad |
| B. | in-text ad |
| C. | match key ad |
| D. | key text ad |
| Answer» C. match key ad | |
| 316. |
________are established to influence government policy, corporate policy or publicopinion. |
| A. | marketing group |
| B. | persuasive group |
| C. | lobby group |
| D. | agenda setting group |
| Answer» D. agenda setting group | |
| 317. |
AIDA stands for: |
| A. | attention, interest, desire and action |
| B. | approach, intelligence, demand and assurance |
| C. | attitude, interest, decision and action |
| D. | assurance, interest, desire and action |
| Answer» B. approach, intelligence, demand and assurance | |
| 318. |
Which of the following is not an advantage of the use of outdoor media forms? |
| A. | flexibility |
| B. | no audience selectivity |
| C. | high repeat exposure |
| D. | good positional selectivity |
| Answer» C. high repeat exposure | |
| 319. |
Expand AMA: |
| A. | advertising management association |
| B. | american marketing association |
| C. | advertising and marketing association |
| D. | american marketing agency |
| Answer» C. advertising and marketing association | |
| 320. |
Copy testing is a specialized field of marketing research that determines an ad’seffectiveness among consumers. It is also known as, |
| A. | post-testing |
| B. | copy tasting |
| C. | pre-testing |
| D. | primary testing |
| Answer» D. primary testing | |
| 321. |
The avoidance of the use of 'bait and switch' tactics that encourage consumers tochange to another brand is a result of: |
| A. | regulatory rules |
| B. | legal intervention |
| C. | response to the increasing demand for more socially responsible marketing communication |
| D. | all of the above |
| Answer» D. all of the above | |
| 322. |
Advertising has its shortcomings illustrated by which of the following? |
| A. | advertising cannot be as persuasive as a company sales person |
| B. | advertising is impersonal |
| C. | advertising can be extremely expensive when using a multimedia approach |
| D. | advertising can only conduct a one-way communication with the audience |
| Answer» C. advertising can be extremely expensive when using a multimedia approach | |
| 323. |
ASCI stands for: |
| A. | advertising standards council of india |
| B. | indian council for advertising standards |
| C. | american standards council for institutions |
| D. | association of standards council in india |
| Answer» B. indian council for advertising standards | |
| 324. |
The process in which one idea is allowed to stimulate another without reaching adecision about whether any of the ideas are valid : |
| A. | creative process |
| B. | brainstorming |
| C. | dilemma |
| D. | ambiguous idea |
| Answer» C. dilemma | |
| 325. |
The advertising messages are ___ _______and ___________ |
| A. | precise and witty |
| B. | responsive and informative |
| C. | persuasive and productive |
| D. | persuasive and informative |
| Answer» E. | |
| 326. |
Price, _____, _____and Physical distribution are the four main elements inmarketing |
| A. | product, sales |
| B. | sales, advertising |
| C. | product, promotion |
| D. | promotion, purchasing |
| Answer» D. promotion, purchasing | |
| 327. |
Image advertising is a/an, |
| A. | advertising strategy |
| B. | advertising standard |
| C. | advertising firm |
| D. | a type of advertisement |
| Answer» B. advertising standard | |
| 328. |
TGR means, |
| A. | tele group rating |
| B. | television gain rating |
| C. | target group rating |
| D. | television gross rating |
| Answer» D. television gross rating | |
| 329. |
Advertising is considered to be an art; as well as a science. The statement is, ____ |
| A. | true |
| B. | false |
| C. | former is true, but latter is false |
| D. | former is false, but latter is true |
| Answer» B. false | |
| 330. |
Who coined the term USP? |
| A. | mashall mcluhan |
| B. | rosser reeves |
| C. | michael schudson |
| D. | russed colley |
| Answer» C. michael schudson | |
| 331. |
The research which enables an ad agency to better understand how consumers use aproduct or service is, _________ |
| A. | evaluative research |
| B. | strategic research |
| C. | target research |
| D. | consumer research |
| Answer» C. target research | |
| 332. |
Single colour used in an advertisement is called,_______ |
| A. | mono colour |
| B. | single print |
| C. | spot colour |
| D. | mono media |
| Answer» D. mono media | |
| 333. |
The term used to describe the unique added values and appeal of the brand inrelation to other brands in the same market is, |
| A. | brand positioning |
| B. | brand filling |
| C. | coverage |
| D. | brand value |
| Answer» B. brand filling | |
| 334. |
The manufacturer, government body or organization which wishes to haveadvertisements crated and placed |
| A. | internal publics |
| B. | advertiser |
| C. | consumer |
| D. | accounts |
| Answer» C. consumer | |
| 335. |
Which among them is not a function of advertising |
| A. | eliminate seasonal fluctuations |
| B. | creates confidence in quality |
| C. | balancing consumers’ budget |
| D. | increase in per-capita use |
| Answer» D. increase in per-capita use | |
| 336. |
Advertising that is usually restricted in size and format and arranged in a groupbased on the mature of product or service advertised is generally referred to as |
| A. | display advertising |
| B. | corporate advertising |
| C. | classified advertising |
| D. | corporative advertising |
| Answer» D. corporative advertising | |
| 337. |
Most of the advertising of the Central Government in India is handled by |
| A. | pib |
| B. | hmc |
| C. | private agencies |
| D. | davp |
| Answer» E. | |
| 338. |
U. S. P.(Unique Selling Proposition) means |
| A. | a product that can sell |
| B. | a feature similar to that of the competitor’s product/band |
| C. | a feature present only in one product/brand |
| D. | a feature that can not be altered |
| Answer» D. a feature that can not be altered | |
| 339. |
_________________ is direct communications with carefully targeted individualconsumers to an immediate response |
| A. | personal selling |
| B. | public relations |
| C. | direct marketing |
| D. | sales promotion |
| Answer» D. sales promotion | |
| 340. |
An account in advertising parlance |
| A. | the budget earmarked for a campaign |
| B. | a client |
| C. | giving an account of ad campaign strategy |
| D. | a report of the account executive to the creative team |
| Answer» C. giving an account of ad campaign strategy | |
| 341. |
Promotional material located in and around retail outlets is known as |
| A. | retail advertising |
| B. | direct advertising |
| C. | pop advertising |
| D. | personal advertising |
| Answer» B. direct advertising | |
| 342. |
Which one of the following is not a constituent of ‘internal public’ of anyorganization? |
| A. | management cadre of the organization |
| B. | workers’ representatives of the organization |
| C. | secretarial/clerical personnel of the organization |
| D. | consumers and consumer groups |
| Answer» E. | |
| 343. |
Which one of the following is a good example of direct advertising? |
| A. | display cards |
| B. | display panels on vehicles |
| C. | window display |
| D. | a brochure |
| Answer» E. | |
| 344. |
DAVP stands for: |
| A. | dictionary of advertising and visual publicity |
| B. | directorate of advertising and visual publicity |
| C. | directory of advertising and visual publicity |
| D. | directory of advanced and vital publicity |
| Answer» C. directory of advertising and visual publicity | |
| 345. |
Infomercials often resemble other types of television shows, including |
| A. | talk shows |
| B. | live, audience-participation shows |
| C. | news shows |
| D. | all of these |
| Answer» E. | |
| 346. |
What two major communication channels do marketers use to convey their productto consumers? |
| A. | word-of-mouth and commercials |
| B. | personal and non-personal channels |
| C. | message source and feedback |
| D. | print media and events |
| Answer» C. message source and feedback | |
| 347. |
Brand names and identity advertising are methods that advertisers use to encourage consumers to |
| A. | reach their demographic potential |
| B. | perceive hidden messages |
| C. | make distinctions among products that are actually very similar |
| D. | satisfy subconscious motivations |
| Answer» D. satisfy subconscious motivations | |
| 348. |
What is the main objective of informative advertising? |
| A. | to create selective demand |
| B. | to stimulate primary demand |
| C. | to keep the brand in consumers\ minds during the mature stage of the product life cycle |
| D. | none of the above |
| Answer» C. to keep the brand in consumers\ minds during the mature stage of the product life cycle | |
| 349. |
Which of the following is usually NOT an area of responsibility for people who work in an advertising agency? |
| A. | research |
| B. | creativity |
| C. | printing |
| D. | buying |
| Answer» D. buying | |
| 350. |
Information and persuasive content can be combined in the form of an appeal to |
| A. | provide a basic reason for the consumer to act |
| B. | explain guilt and enrichment |
| C. | satisfy hierarchical needs |
| D. | include perceptual modifiers and need enhancers |
| Answer» B. explain guilt and enrichment | |