MCQOPTIONS
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MCQOPTIONS
This section includes 379 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing Aptitude knowledge and support exam preparation. Choose a topic below to get started.
| 251. |
_______is the advertisement, facing editorial pages in magazines and newspapers |
| A. | Facing matter |
| B. | Advertorial |
| C. | Op-Ed Ads |
| D. | Edit page ads |
| Answer» B. Advertorial | |
| 252. |
Writing text for advertisements is called: |
| A. | Ad writing |
| B. | Art Production |
| C. | Illustration |
| D. | Copy writing |
| Answer» E. | |
| 253. |
The manufacturer, government body or organization which wishes to have advertisements cratedand placed: |
| A. | Internal publics |
| B. | Advertiser |
| C. | Consumer |
| D. | Accounts |
| Answer» C. Consumer | |
| 254. |
The term used to describe the unique added values and appeal of the brand in relation to otherbrands in the same market is, |
| A. | Brand positioning |
| B. | Brand filling |
| C. | Coverage |
| D. | Brand value |
| Answer» B. Brand filling | |
| 255. |
Which among them is not a function of advertising; |
| A. | Eliminate seasonal fluctuations |
| B. | Creates confidence in quality |
| C. | Balancing consumers’ budget |
| D. | Increase in per-capita use |
| Answer» D. Increase in per-capita use | |
| 256. |
Advertising that is usually restricted in size and format and arranged in a group based on themature of product or service advertised is generally referred to as |
| A. | Display advertising |
| B. | Corporate advertising |
| C. | Classified advertising |
| D. | Corporative advertising |
| Answer» D. Corporative advertising | |
| 257. |
“Advertising is any paid form of non-personal presentation and promotion of idea, goods orservices by identified sponsors.” Whose definition is this? |
| A. | Michael Schudson |
| B. | Russed Colley |
| C. | George Powell |
| D. | American Marketing Association |
| Answer» E. | |
| 258. |
The ‘heart and soul’ of an Ad. Agency is |
| A. | Media department |
| B. | Account department |
| C. | Creative service department |
| D. | Finance department |
| Answer» D. Finance department | |
| 259. |
U. S. P.(Unique Selling Proposition) means: |
| A. | A product that can sell |
| B. | A feature similar to that of the competitor’s product/band |
| C. | A feature present only in one product/brand |
| D. | A feature that can not be altered |
| Answer» D. A feature that can not be altered | |
| 260. |
An account in advertising parlance: |
| A. | The budget earmarked for a campaign |
| B. | A client |
| C. | Giving an account of Ad campaign strategy |
| D. | A report of the account executive to the creative team |
| Answer» C. Giving an account of Ad campaign strategy | |
| 261. |
The first thing a reader notices in a printed advertising is the: |
| A. | Headline |
| B. | Illustration |
| C. | Copy |
| D. | Format |
| Answer» C. Copy | |
| 262. |
Corporate advertising concentrates on: |
| A. | Recruitment |
| B. | Organisational personality |
| C. | Brand personality |
| D. | Product personality |
| Answer» C. Brand personality | |
| 263. |
_________________ is direct communications with carefully targeted individual consumers toobtain an immediate response. |
| A. | Personal selling |
| B. | Public relations |
| C. | Direct marketing |
| D. | Sales promotion |
| Answer» D. Sales promotion | |
| 264. |
Which one of the following is not a constituent of ‘internal public’ of any organization? |
| A. | Management cadre of the organization |
| B. | Workers’ representatives of the organization |
| C. | Secretarial/clerical personnel of the organization |
| D. | Consumers and consumer groups |
| Answer» E. | |
| 265. |
The most important element of “marketing mix” is |
| A. | The product |
| B. | The price of the product |
| C. | The advertising support |
| D. | A sound distribution network |
| Answer» B. The price of the product | |
| 266. |
Developing an effective message strategy begins with identifying ________ that can be used asadvertising appeals. |
| A. | advertising specialties |
| B. | emotions |
| C. | customer benefits |
| D. | sales promotions |
| Answer» D. sales promotions | |
| 267. |
________ define the task that advertising must do with a specific target audience during aspecific period of time. |
| A. | Advertising strategies |
| B. | Message decisions |
| C. | Advertising campaigns |
| D. | Advertising objectives |
| Answer» E. | |
| 268. |
Which type of promotional tool is non-public, immediate, customized, and interactive? |
| A. | Segmented advertising |
| B. | Direct marketing |
| C. | Brand contacts |
| D. | Public relations |
| Answer» C. Brand contacts | |
| 269. |
_____consists of short-term incentives to encourage the purchase or sale of a product or service. |
| A. | A segmented promotion |
| B. | Sales promotion |
| C. | Advertising |
| D. | A patronage reward |
| Answer» C. Advertising | |
| 270. |
Which of the following is not an aspect of the promotion mix? |
| A. | Strategic positioning |
| B. | Direct marketing |
| C. | Advertising |
| D. | public relations |
| Answer» B. Direct marketing | |
| 271. |
Which type of advertising objective is the most important for mature products? [Hint] |
| A. | Informative advertising |
| B. | Comparison advertising |
| C. | Persuasive advertising |
| D. | Reminder advertising |
| Answer» E. | |
| 272. |
What is the name of the promotional tool aimed at building good relations with a company andits publics? |
| A. | Publicity |
| B. | Public relations |
| C. | Advertising |
| D. | Promotion |
| Answer» C. Advertising | |
| 273. |
Awareness, __________, ___________, preference, ___________ and purchase are the stagesconsumers move through in terms of buyer-readiness. |
| A. | Post-purchase, knowledge, liking |
| B. | Liking, attitude, conviction |
| C. | Knowledge, liking, conviction |
| D. | Knowledge, liking, attitude |
| Answer» D. Knowledge, liking, attitude | |
| 274. |
What two major communication channels do marketers use to convey their product to consumers? |
| A. | Word-of-mouth and commercials |
| B. | Personal and non-personal channels |
| C. | Message source and feedback |
| D. | Print media and events |
| Answer» C. Message source and feedback | |
| 275. |
Which of the following is usually NOT an area of responsibility for people who work in anadvertising agency? |
| A. | Research |
| B. | Creativity |
| C. | Printing |
| D. | Buying |
| Answer» D. Buying | |
| 276. |
Advertising agencies were first developed for, and still serve, the purpose of |
| A. | Increasing the amount of research and decision-making clients need to do |
| B. | Mystifying ad purchasing so that clients do not attempt it on their own |
| C. | Pushing clients to make rapid decisions |
| D. | Simplifying and speeding the purchasing of ads for their clients |
| Answer» E. | |
| 277. |
The first step in the advertising decision process is |
| A. | Set the budget |
| B. | Specify the objectives of the advertising program |
| C. | Identify the target audience |
| D. | Select the appeal |
| Answer» D. Select the appeal | |
| 278. |
_______ are directed at a specialized and relatively small-sized target audience such asmanufactures. |
| A. | Trade Advertising |
| B. | Industrial Advertising |
| C. | Consumer Advertising |
| D. | Corporate Advertising |
| Answer» C. Consumer Advertising | |
| 279. |
__________ suggest to the consumer that he or she can avoid some negative experience throughthe purchase and use of a product or through a change in behavior. |
| A. | Responsibility appeal |
| B. | Fear appeals |
| C. | Sex appeals |
| D. | Family appeals |
| Answer» C. Sex appeals | |
| 280. |
__________ is defined as the percentage of households in a market that are tuned to a particulartelevision show or radio station. |
| A. | Gross rating points |
| B. | Reception rate |
| C. | Target audience reach |
| D. | Rating |
| Answer» E. | |
| 281. |
The ‘hierarchy of human needs’ is a valuable guide in the process of Ad. copy formulation. Whodevised it? |
| A. | Abraham H. Maslow |
| B. | Philip Lesley |
| C. | Paul Lazarsfeld |
| D. | Leon Festinger |
| Answer» B. Philip Lesley | |
| 282. |
Advertisements intended to promote sale of the products by appealing directly to theconsumers/buyers is called,_________ |
| A. | Consumer Advertising |
| B. | Consumption Advertising |
| C. | Retail Advertising |
| D. | Trade Advertising |
| Answer» B. Consumption Advertising | |
| 283. |
INS means; |
| A. | International Newspaper Society |
| B. | Indian National Services |
| C. | Indian Newspaper Society |
| D. | Indian Newspaper Services |
| Answer» D. Indian Newspaper Services | |
| 284. |
__________ is defined as the number of different people or households exposed to anadvertisement. |
| A. | Scope |
| B. | Share |
| C. | Reach |
| D. | Span |
| Answer» D. Span | |
| 285. |
The consumer’s conscious or unconscious decision to repurchase a brand continually, |
| A. | Decision making |
| B. | Consumption rate |
| C. | Consumption strategy |
| D. | Brand loyalty |
| Answer» E. | |
| 286. |
An opportunity to deliver an advertising element to a Website visitor, |
| A. | Snippet |
| B. | Banner ads |
| C. | Pop-up ads |
| D. | Ad request |
| Answer» E. | |
| 287. |
Objective of all advertisements is, |
| A. | Objectivity |
| B. | Timeliness |
| C. | Persuasion |
| D. | Infotainment |
| Answer» D. Infotainment | |
| 288. |
Action advertising is also termed as, |
| A. | Quick response advertising |
| B. | Direct response advertising |
| C. | Advocacy advertising |
| D. | Short term advertising |
| Answer» C. Advocacy advertising | |
| 289. |
AAAA stands for, |
| A. | American Agency for Advertising and Awareness |
| B. | American Association of Advertising Agencies |
| C. | Association of Advertising Agencies in America |
| D. | American Advertising Agencies’ Association |
| Answer» C. Association of Advertising Agencies in America | |
| 290. |
________are direct response television commercials which generally include a phone number orwebsite |
| A. | Infomercials |
| B. | Phone-in programmes |
| C. | Advocacy ads |
| D. | Quick response ads |
| Answer» B. Phone-in programmes | |
| 291. |
Program-length (30-minute) advertisements that take an educational approach to communicationwith potential customers are called |
| A. | Advertorials |
| B. | Infomercials |
| C. | Intrusionaries |
| D. | Advocacy ads |
| Answer» C. Intrusionaries | |
| 292. |
One reason for using radio as an advertising medium is |
| A. | Its high cost |
| B. | Its long lead time required for the placement of an ad |
| C. | Its inability to use humour |
| D. | It is segmented |
| Answer» E. | |
| 293. |
Which of the following statements about the Internet as an advertising medium is true? |
| A. | The Internet provides audio and video capabilities |
| B. | Ads are black and white. |
| C. | Internet ads are similar to print ads in that they offer only a visual message. |
| D. | Internet advertising is the most effective form of advertising |
| Answer» B. Ads are black and white. | |
| 294. |
One reason for NOT using the outdoor advertising is |
| A. | Its local market focus |
| B. | Its high costs |
| C. | Its lack of visibility |
| D. | Its inability to communicate short, pithy messages |
| Answer» B. Its high costs | |
| 295. |
The speed with which buyers forget about a brand if advertising is NOT seen is called |
| A. | Buyer turnover |
| B. | The frequency rate |
| C. | The forgetting rate |
| D. | Brand awareness rate |
| Answer» D. Brand awareness rate | |
| 296. |
Which of the following is the definition for purchase frequency? |
| A. | The amount of time between trial and first repeat purchase of a given product |
| B. | The amount of time it takes each generation to enter the product life cycle |
| C. | How often a consumer will try a competitive brand before returning to the original choice |
| D. | The more frequently the product is purchased, the less repetition is required |
| Answer» E. | |
| 297. |
A/An __________ made up of the company’s own advertising staff may provide full services ora limited range of services. |
| A. | Intrafirm agency |
| B. | In-house agency |
| C. | Promotional department |
| D. | Full-service agency |
| Answer» C. Promotional department | |
| 298. |
Sampling is an appropriate strategy for which type of products? |
| A. | Products which are classified as shopping goods |
| B. | Products in the decline stage of their product life cycle |
| C. | Commodity products like salt, sugar, and baking soda |
| D. | products which are in the introductory stage of the product life cycle |
| Answer» E. | |
| 299. |
The ad advised readers to "try your skill at using our cream cheese to create an exciting newrecipe and you may be the winner of a trip for two to Hawaii." This ad was promoting a, |
| A. | Premium |
| B. | Sweepstakes |
| C. | Deal |
| D. | Contest |
| Answer» E. | |
| 300. |
In planning and obtaining publicity, a frequently used tool is the __________, which is anannouncement regarding changes in the company or the product line. |
| A. | Trade show |
| B. | News release |
| C. | Infomercial |
| D. | Double-page spread |
| Answer» C. Infomercial | |