Which of the following refers to the ability to communicate and support a consumer's shopping and buying process using the channel that keeps in mind consumer's overall objective?

Which of the following refers to the ability to communicate and suppor

1.	Which of the following refers to the ability to communicate and support a consumer's shopping and buying process using the channel that keeps in mind consumer's overall objective?
A.	Optic-channel Marketing
B.	Multi-channel Marketing
C.	Bilateral Marketing
D.	All of the above
E.	None of these
Answer» B. Multi-channel Marketing

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Which of the following refers to the ability to communicate and support a consumer's shopping and buying process using the channel that keeps in mind consumer's overall objective?

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