MCQOPTIONS
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| 1. |
Which of the following is a cultural constraint from the digital marketing macro-environment? |
| A. | Taxation at source of purchase |
| B. | Propensity for consumers to purchase online |
| C. | Opt-in to e-mail required to avoid SPAM |
| D. | Likelihood of fraudulent transactions |
| E. | None of these |
| Answer» C. Opt-in to e-mail required to avoid SPAM | |