What is direct marketing?

• A. It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.
• B. It is a variety of short-term incentives to encourage trial or purchase of a product or service.
• C. any paid form of non-personal promotion of products or services by an identified sponsor.
• D. A variety of programs directed toward improving the relationship between the organisation and the public.