MCQOPTIONS
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| 1. |
What do you understand by company’s microenvironment? |
| A. | A company’s departments, suppliers and other publics which make up its value delivery chain and matter the most |
| B. | A company’s operating policies and principles |
| C. | The detailed processes needed to achieve quality control in the firm |
| D. | The machines and tools a company uses to make and promote the products |
| Answer» B. A company’s operating policies and principles | |