Under which of the following conditions, the level of consumer’s involvement will not be high ?

The product is seen as having low potential for providing significant benefits.

The consumer considers the amount of money involved to be large.

The consumer lacks information about alternatives for satisfying the need

The product has considerable social importance.

Under which of the following conditions, the level of consumer’s inv

1.	Under which of the following conditions, the level of consumer’s involvement will not be high ?
A.	The consumer considers the amount of money involved to be large.
B.	The product is seen as having low potential for providing significant benefits.
C.	The consumer lacks information about alternatives for satisfying the need
D.	The product has considerable social importance.
Answer» B. The product is seen as having low potential for providing significant benefits.