The process of evaluating each market segment's attractiveness and selecting one or more segments to enter is called____. [SBI 2015]

The process of evaluating each market segment's attractiveness and sel

1.	The process of evaluating each market segment's attractiveness and selecting one or more segments to enter is called____. [SBI 2015]
A.	Mass Marketing
B.	Market segmentation
C.	Market targeting
D.	Market positioning
E.	None of these
Answer» D. Market positioning

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The process of evaluating each market segment's attractiveness and selecting one or more segments to enter is called____. [SBI 2015]

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