The Crest toothpaste is converted into low involvement to high involve – McqOptions

MCQOPTIONS

1.	The Crest toothpaste is converted into low involvement to high involvement by promoting it to avoid cavities is classified as
A.	linking product to engaging issue
B.	linking product to personal situation
C.	triggering emotions to personal values
D.	adding an important feature
Answer» B. linking product to personal situation

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