MCQOPTIONS
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| 1. |
The basic goal of integrated marketing communications is to_x005F_x000D_ Â _x005F_x000D_ |
| A. | communicate the value proposition to the target market |
| B. | tell the world about your company |
| C. | create desire |
| D. | manipulate consumers |
| Answer» B. tell the world about your company | |