MCQOPTIONS
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| 1. |
The American Marketing Association suggests a list of code of ethics All of the following are ethics suggested in the area of distribution EXCEPT ? |
| A. | not manipulating the availability of a product for purpose of explotation |
| B. | not using coercion in the marketing channel |
| C. | using gray marketers whenever possible to save the consumer money |
| D. | not exerting undue influence over the reseller’s choice to handle a product |
| Answer» D. not exerting undue influence over the reseller’s choice to handle a product | |