MCQOPTIONS
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| 1. |
One distinguishing factor between a brand name and a brand mark is that a brand name |
| A. | Creates customer loyalty |
| B. | Implies an organization?s name |
| C. | Consists of words |
| D. | Identifies only one item in the product mix |
| E. | None of the above |
| Answer» D. Identifies only one item in the product mix | |