_______ is the concept under which a company carefully integrates and – McqOptions

MCQOPTIONS

1.	_______ is the concept under which a company carefully integrates and coordinates its may communications channels to deliver a clear consistent and compelling message about the organization and its products?
A.	The promotion mix
B.	Integrated international affairs
C.	Integrated marketing communications
D.	Integrated demand characteristics
Answer» D. Integrated demand characteristics

Discussion

No Comment Found

Related MCQs

Yahoo, Infoseek, and Baido are all called ?
Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result ?
Which of the following is NOT one of the five stages of the buyers decision process?
Which of the following is foreign owned (even through it is traditionally thought of as a U.S company) ?
Which of the following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources ?
When you consume good Q, not only do you benefit form consuming the good but other people benefit from your consumption as well, if firms produce good Q where P = MC, firms will be producing ?
When producers, wholesalers, and retailers act as a unified system they comprise a ?
When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewers to talk about a product service, or organization the method is called ?
When Micheal Jordan and Tiger Woods use marketing to promote their careers and improve their impact and incomes they are using?
When companies make marketing decisions by considering consumers wants and the long run interests of the company consumer and the general population they are practicing which of the following principle ?