MCQOPTIONS
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| 1. |
____________ is the apparent monetary value of the bundle of functional, psychological and economic advantages consumers expect from a given market offering because of the products, services, personnel and image involved. |
| A. | Customer-perceived value |
| B. | Total customer cost |
| C. | Total customer benefit |
| D. | None of the above |
| Answer» D. None of the above | |