If a company (considering its options on the product/market expansion – McqOptions

MCQOPTIONS

1.	If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies ?
A.	market penetrations
B.	market development
C.	product development
D.	diversification
Answer» E.

Discussion

No Comment Found

Related MCQs

The Coase theorem states that ?
When Coca-Cota and Nestle formed joint venture to market a ready to drink coffee and tea worldwide the type of marketing system that was formed would best be described as being a(n)?
Today advertising captures about ________ percent of total promotion spending?
Even through buying roles in the family change constantly the _________ has traditionally been the main purchasing agent for the family?
A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a(n) ?
A _______ is a promotion strategy that calls for using the sales force and trade promotion to move the produce through channels ?
According to the price/quality strategy matrix when a company overprices its product in relation to its quality it is considered to be using which type of strategy ?
According to Engel’s law as income rises ?
In evaluating messages for advertising telling how the product is better than the competing brands aims at making the ad ?
Rolls Royce uses which of the following distribution formats ?