MCQOPTIONS
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| 1. |
Dell used ............ to enter in the personal computer market by selling high quality computer products through lower cost direct channels. |
| A. | Market development pricing |
| B. | Market penetration pricing |
| C. | Market skimming pricing |
| D. | Differentiation pricing |
| E. | Both (a) and (b) |
| Answer» C. Market skimming pricing | |