1.

 Buying decisions generally follow a pattern of overlapping stages. Which of the following best describes the typical stages of the buying process?

A.  Need recognition > Information search > Evaluation > Decision > Post purchase evaluation
B.  Need recognition > Evaluation > Information search > Decision > Post purchase evaluation
C.  Information search > Need recognition > Evaluation > Decision > Post purchase evaluation
D.  All of the above
E.  None of the above
Answer» B.  Need recognition > Evaluation > Information search > Decision > Post purchase evaluation


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