MCQOPTIONS
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| 1. |
All of the following considered to be drawbacks of local marketing EXCEPT ? |
| A. | it can drive up manufacturing and marketing costs by reducing economies of scale |
| B. | it can create logistical problems when the company tries to meet varied requirements |
| C. | it can attract unwanted competition |
| D. | it can dilute the brand’s overall image |
| Answer» D. it can dilute the brand’s overall image | |