MCQOPTIONS
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| 1. |
All of the following are accurate descriptions of reasons why new products fail, except which one? |
| A. | Although the market size was correctly estimated, the product idea itself was not good. |
| B. | The actual product was not designed as well as it should have been. |
| C. | The new product was priced too high. |
| D. | The new product was advertised poorly |
| Answer» B. The actual product was not designed as well as it should have been. | |