According to whom, "The product life cycle is an attempt to recognise – McqOptions

MCQOPTIONS

1.	According to whom, "The product life cycle is an attempt to recognise distinct stages in the sales history of the product"?
A.	Arch Paton
B.	Philip Kotler
C.	Stanton
D.	Bartle
E.	None of these
Answer» C. Stanton

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