MCQOPTIONS
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| 1. |
A multi-stage approach to product pricing in a firm involves considerations for setting the price as follows: I. Selection of firm's objective II. Composition of marketing-mix III. Selection of target market IV. Selection of pricing policy and strategy Choose the correct sequence. |
| A. | \[iv\to ii\to i\to iii\] |
| B. | \[iii\to i\to ii\to iv\] |
| C. | \[ii\to iv\to iii\to i\] |
| D. | \[i\to iii\to ii\to iv\] |
| E. | None of these |
| Answer» C. \[ii\to iv\to iii\to i\] | |