A method, in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called:

A method, in which Brand equity is measured by comparing difference be

1.	A method, in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called:
A.	Brand goodwill method
B.	Price premium method
C.	Marketing Integrated method
D.	Both land 2
E.	Neither 1 nor 2
Answer» C. Marketing Integrated method