MCQOPTIONS
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| 1. |
A company's ability to perform in or more ways that competitors cannot or will not match is known as its [SBI Ass. Clerk 2012] |
| A. | Attribute competition |
| B. | Attribute positioning |
| C. | Brand image |
| D. | Competitive advantage |
| E. | Brand positioning |
| Answer» E. Brand positioning | |